Boaz Zaidler

But the business does. That's the part no one warns you about. Growth and comfort don't live in the same house.

Most people think bootstrapping means staying small. It doesn't. It means every time you grow - you reinvest. New hire. New tool. New bet. You get more clients. More experience. More weight on your shoulders. The number at the end of the month doesn't always show it.

@ori_riddleman מדויק

תזכורת: אפשרי לקיים אורח חיים דתי במדינה ליברלית בלתי אפשרי לקיים אורח חיים ליברלי במדינה דתית

Someone recently told me he built over 10 products with AI this year. I asked which one made money. Silence. Shipping fast is a skill. Shipping the same thing twice is discipline. Many people are allergic to the second one.

כולם מדברים על האם AI יקח לך את העבודה או לא. מי שעשה לי הכי הרבה סדר בזה הוא אלכס הורמוזי. הוא חילק את זה למציאות פשוטה- מה קורה בתחום שלכם? האם זו תחרות בין בני אדם עם כלים לבני אדם עם כלים? או שזה בני אדם עם כלים נגד מכונות אוטומטיות? למרות כל האוטומציות והAI, רוב הסיכויים שאתם עדיין מתחרים באנשים אחרים, שפשוט משתמשים בכלים מתקדמים יותר וחכמים יותר. אבל אלה עדיין בני אדם שמתמשים בכלים. ולא להפך.

Personalization doesn't work. Relevance does. Everyone tells you "personalize your emails." Add a first name. Pull a line from their LinkedIn. Compliment their latest post. Then you send the email and get zero. Why? Because people aren't stupid. They see you scraped their profile. They feel it's robotic. It doesn't feel like a real person reaching out. It feels like a template with a hole for a name. What works isn't personalization. What works is relevance. If what you write touches a real pain the person has, they'll reply. Even without a first name. Even without a compliment. Even without mentioning their company. Because people have real problems. And they're looking for solutions, not flattery. I'm not saying personalization never helps. A smart compliment works. But if you have to choose between personalization and relevance, choose relevance.

One year ago today, I married my soul mate. Even when the world goes crazy. Even the craziest things - like running to the shelter and back - are better together. With everything that's going on, we still traveled, laughed, watched anime, and found a way to enjoy it all. And it made me think about how rare that actually is. The right partner doesn't make life easier. They just make the hard parts feel different. In life and in business - most people underestimate how much that matters. Finding someone truly aligned with you is hard. Most people settle because waiting for the right one is uncomfortable. I got lucky. I know that. One year later. Still grateful the day was simply ours - authentic, real, exactly the way we wanted it. 🖤

Everyone is tying to build an SDR agents. Nobody is building the infrastructure underneath. We talk to founders every week. Everyone wants the top layer. The AI. The automation. But ask them: where do the domains come from? Who warms them up? Who checks spam?

"LinkedIn outreach is basically free." Sure. And that's exactly the problem. No domains to buy. No DNS to configure. No warmup period. Zero infrastructure cost. (Your LinkedIn IS the infra) Which means everyone does it. Which means nobody stands out. Cold email is harder. You need domains, warmup, deliverability monitoring, spam testing. Most people quit before they figure it out. That's the moat. The difficulty IS the competitive advantage. When something is easy to set up, it's easy to ignore. I talk to founders every week who spent months on LinkedIn automation. Thousands of connection requests. Hundreds of DMs. Result? Crickets. Then they switch to email with proper infrastructure and suddenly get replies. Not because email is magic. Because almost nobody does the hard setup work right. Easy entry = crowded room. Hard entry = open field.

Every other SDR puts the campaign name in the subject line. And every other recipient knows it's automation. Something is broken in the way most people do cold emails. They grab a template. Plug in {first_name}, {company_name}, {campaign_name}. Send it to 5,000 people.

Volume is king in cold emails. Enough data from high volume lets you A/B test with confidence, turning guesses into insights. Disclaimer: This only works if your emails land in inboxes. Nail deliverability first, then scale to unlock real, data-driven wins.

Most startup founders we work with got their first clients through word of mouth. A friend recommended them. Their investors.. Someone saw their work and referred them. Their network knew what they were building and sent opportunities their way.

What working in lead gen for too long is like… My uncle called me out: “You only show up one out of three times I invite you to dinner!” (true story) I grinned and said, “Seriously? A 33% conversion rate? I’d kill for that. You just need to ask me three times!”

AI in sales: Not pure manual vs. pure automation, but strategic balance. Use AI to research, automate repetitive tasks, personalize key touchpoints. AI is a copilot, not an autopilot.

The most dangerous person in a sales conversation isn't the one with the best pitch. It's the one who asks the best questions. I've watched countless sales calls where the rep talks 80% of the time, explaining features, sharing case studies, overcoming objections that weren't even raised. Meanwhile, the prospect sits there thinking: 'This person has no idea what I actually need.' The math is simple: -When you talk, you learn nothing new -When they talk, you gain intelligence -When they feel understood, you gain trust Yet most sales training focuses on what to say, not what to ask. The best marketers I know spend more time in customer interviews than writing copy. They know that real messaging comes from real conversations, not brainstorming sessions. Your prospects will tell you exactly how to sell to them if you just shut up long enough to listen. Try this on your next call: 1. Ask a specific problem question 2. Be silent for 5 full seconds after they finish talking 3. Then ask 'What else about that challenges you?' You'll hear things your competitors never will. Because in B2B sales, the one who understands most wins, not the one who talks most. And you can't understand what you don't hear.

"Its impossible to get leads in our industry through emails" Me:

Elite salespeople don’t pitch services. They share how they think. When a prospect asks for solutions, don’t list deliverables. Show your process: listen, analyze, then tailor. It proves you’re not a vendor with a template but a partner who solves their specific problem.

People's laziness will cost more jobs than AI ever could. The real danger isn't sophisticated algorithms - it's humans refusing to adapt. AI won't replace designers - but the 10% of designers who master AI will replace the rest. When managed by skilled hands, AI becomes a superpower; when feared, a career death sentence. The future belongs to those who partner with machines, not those who complain about them.

@48_quotes Playing dumb is smart, especially if it reveals who's *really* dumb. Sometimes, the best way to win is to let others think they're winning.

LAW 21: PLAY A SUCKER TO CATCH A SUCKER — SEEM DUMBER THAN YOUR MARK

Its not about Trump. It is not about Kamala! Its all about Bitcoin price.