Yeuseung Kim 김유승

"Today the brand with the easiest, most enjoyable and valuable journey for each individual wins." Customer Journey Maps in a Multi-Channel World via @forbes forbes.com/sites/kimberly…

#UofSC_SJMC #AdStudents: YES.

Content marketing tips - Use video and infographics. Longer posts perform better for organic search but shorter posts are more likely to be read #cauadprdigital

Research is fueled by ideas, but how do you know which of your ideas are good ideas? Maybe you need to ask your ideas some tough questions. Not sure what to ask? Check out my latest blog post to get started: …gsthatchangethewayithink.blogspot.com/2018/09/resear…

Walmart, Patagonia and Lyft Make Push to Increase Voter Turnout: nyti.ms/2PYRHCZ #CSR #PRAD564

Amen! “Our success is a function of how many experiments we do per year, per month, per week, per day” Jeff Bezos.

Employers are using Facebook to target job ads for police officers, truck drivers and sports store clerks exclusively to men wapo.st/2D9q48V

The dark side of hyper-targeting -- could mean you're purposely discriminating some #cauadprdigital

현재 광고시장 총정리- 2018, 광고판의 지각변동 #cauadprdigital @gilpark227/26" target="_blank" rel="nofollow noopener">brunch.co.kr/@gilpark227/26 #브런치

#Reddit provides more insightful consumer conversations than other social platforms, and #brands should be paying attention bit.ly/2GAiiSt

Two things required for one-to-one TV targetimg: "addressability" and "ad-serving technology." Both are attainable so it's just matter of time. The interesting side I see is that TV media planning and buying will have to learn from digital folks now. #cauadprdigital

@kfreberg Love your tweets, Karen. Very helpful. "Interactive Brand Communication" and "Ad Effects" (which should really be called "How to measure Ad and PR effects")

@yeuseung Thank you for sharing this post, Yeuseung! Really appreciate it. Hope your classes are going well! What classes are you teaching this term?

"Post-click data can paint a much clearer picture of native ad and content performance" - Post-click engagement defined as 15 seconds or more of time spent in the active window with the content #cauadprdigital

What time of day are your customers most receptive to your message? s.hbr.org/2N4WUw6

Living in Seoul, it's hard to imagine that you can't have Taco Bell delivered to your door. I can have Baskin Robbins ice cream delivered if I wanted to! 😆 Good response, a great story to tell.

@daleblasingame @kayalexis98 @TXSTCE Proud moment indeed! So rewarding.

How to Conduct a Social Media Audit (Includes Free Template) ow.ly/wVRS30lNYod FYI #SMprofs + #PRprofs

Examples of data-driven advertising and how technology is used to measure audience response w/o asking them #cauadprdigital

Sounds like Google grades your content very thoroughly - 6 ways to boost your SEO for Google’s new algorithms #cauadprdigital prdaily.com/Main/Articles/…

People’s trust in social media has been damaged specifically by identity theft & scams (71%), cyberbullying and hate speech (69%), and fake news (69%). edl.mn/2JFU0Mu #TrustBarometer