HARTIFICIAL INTELLIGENCY
84.9K posts



Sold my AP a while ago. IMO Rolex / AP carry a negative status connotation now, very striver — better to have niche brands

This Swatch collaboration DOES not mean you own a Audemars Piguet. Do not be walking up to people with $30,000 watch thinking your $450 is on equal footing. You are in the projects of watching. The public housing of timepiece wear

This was a massive miscalculation by AP. The whole premise of luxury is that it is unattainable to the masses. I knew it would be damaging to the brand immediately upon seeing the collab. As soon as rich people see ordinary people have access to the same brand they do, it instantly looses its appeal.

DDG goes on a HEATED rant reacting to AP’s new ‘Swatch’ collab and says he’s selling his watches because of it 😳 “As a customer I am pissed.. I can’t rock a AP like that no more”

Look at the difference between the weather today tmr and then the BH weekend lol they manufacturer it… I’m convinced

The UK has created a generation of 30-year-olds who can’t: • buy a home • afford kids • take time off • retire comfortably And we act like this is normal.

