OAAA

“Beyond OOH’s powerful success as an upper-funnel driver, this survey reinforces its role as a direct lever in commerce strategies.” – @patrickdolan, COO, OAAA New research with Winterberry Group highlights: -98% of marketers use OOH in purchase-driven campaigns -86% plan to increase investment -Connected commerce has surpassed $112B Thanks to @TheDrum for the coverage. Read more: bit.ly/4rD5n7W Full report: bit.ly/4uJe9Ev

Celebrating 250 years of America 🇺🇸 OAAA is proud to partner with @USDOT and Freedom 250 on the Freedom Moves You campaign. From airports to highways to transit hubs, the goal of this PSA campaign is to bring America’s history, values, and promise to life. Learn more & download assets: bit.ly/4uG4mif

📈 Out of home advertising hit $9.46B in 2025, marking 19 straight quarters of growth. Key trends: - Top advertisers: Apple, Morgan & Morgan, Vivint, Verizon - Digital OOH drove growth, 36.3% of revenue, up 10.5% YoY - Tech & digitally native brands make up 28% of the top 100 advertisers OOH is proving its power – capturing attention and driving real-world engagement. 🔗 Full 2025 revenue results: bit.ly/4bNjDq5

For Students: @YourOAAA Student OBIE Awards Creative Competition!! 🪧 🚌 🚇 🛋️ I love OOH! I read OOH TODAY every morning. Create and submit your entry now! @Bill_OOHToday #OOH #Billboards #TransitAdvertising #StreetFurniture #PlaceBasedMedia oaaa.org/news-and-event…

Out of Home Advertising Revenue Reaches Record $9.46 Billion tastyad.com/out-of-home-ad… @YourOAAA

📊 98% of marketers say OOH is foundational to connected commerce strategies. New research from OAAA + @WinterberryGrp shows OOH driving results from discovery to purchase – with 86% of marketers expecting to increase investment in the next two years. A big thank you to @PerionNetwork, @movingwalls, and Midnight Oil for supporting this research! 🔗 oaaa.org/resources/the-…

🚀 FOARE Scholarships are OPEN! Since 2001, $663K has gone to 200+ students shaping the future of out of home. Apply by May 15, 2026, 8 PM ET! 🔗 bit.ly/4aMMUO3

OAAA joined transportation, media, and government leaders to launch “Freedom Moves You,” celebrating America’s 250th anniversary🇺🇸 OAAA President & CEO Anna Bager joined @jcdecauxusa and @ccoutdoor to highlight how out of home connects Americans with messages that shape culture, commerce, and public life. Campaign messages are already live in Los Angeles, Dallas, and Orlando—with more cities to come. Thanks to @SecDuffy and @USDOT for including the OOH industry in this national moment.

Last week we joined transportation, media & government leaders for the “Freedom Moves You” campaign launch 🇺🇸

🚨 3 Weeks Left to Apply 🚨 Applications are open for the 2026 OAAA Honors Circle, recognizing the leaders and innovators moving the out of home industry forward. 📅 Entries close March 31. Apply now: bit.ly/46haT8D

OAAA Opens Call for Entries for the 2026 OBIE Awards tastyad.com/oaaa-opens-cal… @YourOAAA

The call for entries is now open for the 2026 OBIE Awards 🏆 This year, the OBIE Awards are debuting as a standalone celebration, taking place October 15 at The Museum of Modern Art in New York City, bringing together the industry’s top brands, agencies, media owners, and creative leaders in the global capital of advertising and culture. OAAA is also introducing an evolution in categories and judging criteria for the 2026 Awards, reflecting how today’s most powerful OOH work transcends format to create cultural impact.. If your campaign stopped people in their tracks — it belongs here. 📅 Early Bird submission deadline is April 3, 2026 Learn more: bit.ly/4s3eIa8

🚨 Agenda & speakers announced for the Safety & Technology Summit in St. Louis, March 24–25 🎤 Join industry experts in hands-on sessions on OSHA essentials, fleet safety, structural integrity, AI & operational best practices — actionable strategies for your team. 🔗 Full agenda, speaker details, & registration: bit.ly/4lbYYPS *Last day to book your hotel room at the group rate!

🚨 Less than ONE week to apply! Applications are closing soon for OAAA’s Future Leaders Program, an OOH UNITED initiative dedicated to elevating emerging professionals shaping the future of out of home. Up to 10 emerging OOH pros will receive an all-expenses-paid trip to the #2026OOH Media Conference + an active role within OOH UNITED. Know a rising leader? Apply or nominate today. 🗓 Deadline: Friday, March 6 | 11:59 PM ET 🔗 bit.ly/4aPF7Rq

OAAA Expands 2026 OOH Media Conference Lineup with Senior Industry Leaders tastyad.com/oaaa-expands-2… @YourOAAA

🚨 Last chance — Early Bird pricing ends TODAY. Secure your spot at the 2026 OOH Media Conference in Dallas & lock in savings. The industry’s biggest gathering of the year. Don’t miss it. Register now: ooh2026.com #OOH2026

Latest @YourOAAA #OOH Media Conference Speakers dailydooh.com/archives/173977 include Ross Reilly, President of the Outdoor Division at Lamar Advertising Company

Leaders across the OOH industry for an afternoon of thought leadership and collaboration. Guided by OAAA’s Independent Advisory Council, the event features dynamic discussions, interactive sessions, and networking—a space to share ideas, tackle challenges, and shape the future of OOH. 🔗 Topics, speakers, and registration > bit.ly/4aRcVxx

The @YourOAAA 2026 Honors Circle Awards dailydooh.com/archives/174063