ZBD

What a week at @Official_GDC! For the ZBD team, it was a packed few days of meetings, sessions, mixers and shuffling between hotel lobbies. Great to see the industry rally around new ideas and technologies shaping how games are built and scaled. We spent much of the week showcasing some of the new products we’ll be rolling out later this year. The focus is on enabling in-game experiences that deepen player engagement while opening up new growth opportunities for studios through stronger retention and more effective monetization. Huge thanks to everyone who made time to connect with us. Excited about what comes next. #GDC #GameDev #Gaming #Events #SanFrancisco

The turning point isn’t the reward. It’s the cash-out. The moment a player sees money land in their account, trust shifts. Loyalty follows. Retention and LTV move with it. Ben Cousens explains how to introduce embedded rewards and what's their effect when users cash out for the first time 👇 #MobileGames #GameDev #Monetization #Rewards

Sustainable game growth is getting harder. Games need new ways to deepen engagement and grow LTV. That’s where embedded rewards come in ✨ ✅Reward player actions you want to see more of to drive retention and monetization ✅No external apps or platforms needed for payouts ✅Users stay in-game for the entire journey, increasing session time and ARPU #MobileGames #Gaming #Monetization

Gaming understands user behavior. Fintech understands infrastructure. In this Q&A, Hajar Noreddine shares her perspective on where those worlds meet, and what both industries still get wrong. Read more 👇 zbdpay.com/blog/qa-with-h… #Gaming #Fintech #MobileGames

Embedded rewards are a proven way to boost monetization, strengthen player loyalty and retention and grow LTV across the entire user base. With ZBD Earn, this comes without the financial and operational complexity teams face when trying to manage this internally. #MobileGaming #MobileDev #GameGrowth

Our VP of BD, Hajar Noreddine, was featured in PocketGamer.biz’s Mobile Mavens roundup, sharing her take on Xbox’s next chapter 🎮 Her view? The “great games first” pledge needs to be more than a memo. Full roundup 👇 pocketgamer.biz/the-games-indu… #MobileGames #Gaming

This was the vibe at Game of Tones, our signature after-party at PGC London 🔥 Thanks to @TapNationGames, Two and a Half Gamers, Adjoe and @TenjinMMP for bringing it to life with us. Who was there?👇 See you again next year! #PGCLondon #PGC #MobileGames

We’ll be at @Official_GDC 2026 in San Francisco. This year we’re focused on enabling in-game experiences with clearer upside for players’ time and engagement, while unlocking new growth for studios through stronger retention and more effective monetization. We’ll also be sharing an early look at new product offerings rolling out later this year. If that sounds relevant to you, let’s find time to talk. #GDC2026 #GameDevelopment #Gaming

By embedding real-money rewards directly into your core gameplay, you can reward players for meaningful engagement across onboarding, progression milestones and live ops events 🏆 Players earn and cash out without ever leaving the game. Developers control when and how rewards trigger across user segments, while compliance, fraud protection, and payouts run seamlessly in the background. Stronger engagement drives stronger ad and IAP monetization, expanding LTV across your entire user base. #MobileGames #GameDev #Rewards

Growing LTV in churn-heavy models requires rethinking the relationship between the game and the player. That’s where embedded rewards come in. Ben Cousens breaks down the thinking behind that shift on two & a half gamers 👇 #MobileGames #LTV

What matters most to us is being the kind of partner studios actually want in their growth stack, and delivering real improvements in retention and LTV 📈 Here’s what our partners said after implementing embedded rewards with ZBD Earn. #MobileGames #ZBDEarn #EmbeddedRewards

ZBD Earn is built for studios that want to grow without rebuilding their monetization stack. By embedding real-money rewards into gameplay, it amplifies performance of the existing UA and monetization strategies — driving stronger retention and higher LTV across the full user base. #GameDev #MobileGames #Rewards

LTV is more important than ever for game growth in 2026, and rewards are evolving as a powerful driver. That’s the shift behind ZBD Earn. Studios can tie instant, sub-cent rewards to meaningful in-game actions – strengthening retention, engagement, and lifetime value. We make it easy to create a two-way value exchange with your user base. Because when users feel rewarded for their time, it increases long-term loyalty. Learn more about how embedded rewards work as a core growth lever👇 zbdpay.com/blog/zbd-earn-… #GameDevelopment #MobileGames #LTV #Monetization

How do we work with game developers?📱 SDK integration usually takes 5–7 days (we’ve seen it done in 3). From there, teams and ZBD work closely together to understand player behavior, drop-offs, and how rewards fit naturally into the game loop. Because rewards are embedded, not bolted on, the focus stays on player journeys and scalable frameworks. Ben Cousens explains 👇 #GameDev #MobileGames #GameMonetization

🎧Tune in to the latest @BuildwBitcoin episode with our CTO @andreneves to hear about: - ZBD's journey from 2019 to a 70-person team; - Lightning infrastructure that lets game developers easily embed money into games⚡️ - What's next for payments in gaming; and more. youtube.com/watch?v=5EvTW0…

What makes embedded rewards so powerful for developers? Players come from everywhere. • Ads. • Organic discovery. • Rewarded UA. • Referrals. • Influencers. • Brand/IP. Embedded rewards increase LTV of every source. Why? • Because embedded rewards are built directly into the game and feel native. • They can be configured for any in-game action across the user lifecycle. • And every player can get rewarded proportionally to their engagement.

@TheL0wner @TAPNation 🫡

@zbdpay @TAPNation thank you for the fast replies

With installs flattening, mobile games growth increasingly comes from expanding LTV within the existing user base. Engagement and ARPDAU matter more than ever. Embedded rewards are one of the more effective ways we’ve seen to move both. Shout out to @TapNation for demonstrating measurable gains 🚀

@TheL0wner @TAPNation Will get the team to look. Thx

@zbdpay @TAPNation android