ZBD

Our first @mauvegas_ is a wrap! Big thanks to everyone who took the time to swing by our happy hour, booth, and panel! Based on all the conversations over the past few days, one thing is clear: the industry continues to push on innovation and loyalty, rewards, and user engagement are shaping the future of mobile gaming growth. If you missed us, reach out and let’s connect in Hamburg and Barcelona in a couple of weeks. #MAUVegas #MobileApps #GamingIndustry #UserEngagement #AppGrowth #Networking

We recently rolled out Cash Out to Bank, giving developers the ability to let players cash out their in-game earnings directly to their bank account, without leaving the game environment 🎉 Ben Cousens talked about the feature and how it fits into the future of player engagement on the two & a half gamers podcast with @BrabergFelix and @matejlancaric. Check out the clip to learn more. #Gaming #MobileGames #Rewards

Tuscany delivered 🇮🇹 This year, the ZBD team met in Italy. Since we’re fully remote and spread across different countries and time zones, offsites are one of the rare moments where everyone gets to be in the same place at the same time. And honestly, some things just work better in person. Ideas move faster, conversations go deeper, and collaboration feels easier when it’s happening between long lunches, coffee runs, and karaoke. The hackathon was easily one of the highlights again. Small cross-functional teams building ambitious ideas in a very short amount of time somehow always leads to some of the best energy of the week. Everyone’s now back home energized and excited for what’s ahead as we continue building next for our partners, users, and the future of embedded rewards. Until next year! #Offsite #TeamZBD

MAU Vegas is getting close! If you’re looking for a place to catch up with people across mobile gaming before dinner and the rest of the evening kicks off, join @ZBD, @ProdegeLLC and @MintegralInc for a private happy hour. 📍 Chez Bippy @ Luchini (MGM Grand) 🗓️ May 19 | 4–7pm PT Relaxed atmosphere, great people, limited spots. RSVP on the link. luma.com/6imgo5at #MAU #MobileGaming #GameDev

Cash Out To Bank is live 🎉 Earn in-game → cash out to bank → stay in the experience. Real value, accessible in ways users already know and trust. Read more 👇 zbdpay.com/blog/cash-out-…

Embedded rewards are getting increasingly recognized across both the gaming and fintech industries as an important part of sustainable long-term game growth. We’re thrilled to share that ZBD has been shortlisted as a finalist for: - PayTech Awards 2026 — Best Payments System for Gaming - MCV/Develop Awards — Best Financial Services Provider for the Games Industry #Games #MobileGaming

Q1 was a big one for ZBD: we closed a $ 40M Series C fundraise, added new payout options for users rewarded with ZBD Earn, grew the team, continued building out our US & EU payments infrastructure, and brought on new studio partnerships across multiple genres. More studios are looking for ways to make player activity carry real value, and to control how that value moves through their games. That’s what we’re building toward. Full recap 👇 zbdpay.com/blog/q1-2026-r… #MobileGames #GameDeveloper #GamingDaily

At @mauvegas_, we’ll be on stage talking about how rewarded play is moving directly inside the core game experience to improve engagement, retention and LTV across the entire user base. 🗓️On stage: May 20 | 3:05pm PT Panel: Leveling-up loyalty: Unlocking growth with native rewards for all users Join: - John Wright (@Turborilla) - Hajar Noreddine (@zbdpay) - @JakubRemiar (two and a half gamers) - Dan Novaes (@EarnWithMode) If you’re at MAU, come by and join the conversation. #MAUVegas #MobileGaming #gamedeveloper

MAU Vegas is just around the corner, see you all there in less than 4 weeks! Join ZBD, @ProdegeLLC and @MintegralInc for a private happy hour to unwind, relax, and socialize. 📍 Chez Bippy @ Luchini (MGM Grand) 🗓️ May 19 | 4–7pm PT Spots are limited. luma.com/6imgo5at

Rewards work best when they feel like part of the game: connecting to in-game actions, fitting the game’s theme, and keeping players in the experience, even during cash out. With ZBD Earn, rewards can be triggered automatically from almost any in-game action. Users see their balance in a currency native to the game, and can cash out directly via Cash App, digital wallets, gift cards, and, soon, straight to bank 👀 Learn more 👉 zbdpay.com/earn

Mobile game revenue is rising while installs are declining. Growth is shifting downstream. Our SVP of BD, Igor Melniks, breaks down what’s driving this change and what it means for how studios think about retention, LTV, and long-term growth in his latest @mobidictum byline. Worth a read if you’re still optimizing for installs first. mobidictum.com/mobile-growth-… #MobileGames #GameDev #Gaming

Embedded rewards can be plug-and-play. But that’s not where the real impact comes from. To truly lift engagement and monetization, teams and ZBD work together to look at where players drop off, which markets matter, and how rewards fit naturally into the game loop. Ben Cousens breaks down how studios approach integration in practice 👇 #GameDev #GameMonetization #MobileGames

Mobile growth increasingly starts with retention. In games using embedded rewards, the pattern is consistent: Retention improves first → Session duration and frequency increase → Engagement goes up → Monetization follows Our partners have seen: ✅ 2.5× session time ✅ +50% sessions per user ✅ ~3× growth in ad ARPDAU Monetization didn’t improve from squeezing more ads in or pushing users harder to spend. Users simply retained better and naturally engaged more. That’s where LTV is built. We broke this down with real data from live titles: 👉 zbdpay.com/blog/from-rete… #GameDevelopment #MobileGames #LTV #Monetization

Mobile game growth is shifting from acquisition to what happens after install. Embedded rewards are becoming a powerful tool for studios to strengthen retention and engagement across the entire user base. We break down how embedded rewards increase LTV and other growth metrics, with real examples from live titles 👇 zbdpay.com/blog/from-rete… #GameDevelopment #MobileGames #Monetization

Rewarded play is becoming a core part of game design🎮 Igor Melniks joins @TapNationGames to share how developers are using real-world rewards to boost retention, with some seeing 80-200% returns. 👇 Read full interview in PocketGamer.biz pocketgamer.biz/why-tapnation-… #Gaming #MobileGames

What a week at @Official_GDC! For the ZBD team, it was a packed few days of meetings, sessions, mixers and shuffling between hotel lobbies. Great to see the industry rally around new ideas and technologies shaping how games are built and scaled. We spent much of the week showcasing some of the new products we’ll be rolling out later this year. The focus is on enabling in-game experiences that deepen player engagement while opening up new growth opportunities for studios through stronger retention and more effective monetization. Huge thanks to everyone who made time to connect with us. Excited about what comes next. #GDC #GameDev #Gaming #Events #SanFrancisco

The turning point isn’t the reward. It’s the cash-out. The moment a player sees money land in their account, trust shifts. Loyalty follows. Retention and LTV move with it. Ben Cousens explains how to introduce embedded rewards and what's their effect when users cash out for the first time 👇 #MobileGames #GameDev #Monetization #Rewards

Sustainable game growth is getting harder. Games need new ways to deepen engagement and grow LTV. That’s where embedded rewards come in ✨ ✅Reward player actions you want to see more of to drive retention and monetization ✅No external apps or platforms needed for payouts ✅Users stay in-game for the entire journey, increasing session time and ARPU #MobileGames #Gaming #Monetization