Devendra Kumar |🚀 Marketing Growth

If you: - Do marketing - Create content - Run ads - Love branding Or just enjoy growing businesses Connect 🤝 Let’s level up together!

Email list > social following. Algorithms change overnight. Your list is yours forever.

@Simon_Ingari The 'clear boundaries' part slaps but let's be honest most orgs say no remote work while texting employees at midnight expecting responses within the hour. It's not confusion. It's just selective rule application depending on who benefits.

Boss: “We are not allowed to work from home.” Employee: “Okay.” Next day — Boss: “The client texted at 10 PM. Why didn’t you reply?” Employee: “We’re not allowed to work from home.” If work-from-home isn’t allowed, then work-from-everywhere shouldn’t be expected. Clear policies. Clear boundaries. Respect office hours.

X is cool. But 100x better when your timeline is full of people actually building things. I need more founders, marketers & solopreneurs in my feed. Into Marketing, SaaS, Growth, or Startups? Drop a hi below 👇

@andrebuilds in my defense, comparing 8 task management apps IS my task for today. fully focused.

I saw you tweet "stay focused" while you had 8 tabs open comparing task management apps. the cognitive dissonance is insane. you're not focused. you've never been focused. you're distracted and calling it research and it's pathetic

@giladvdn @AlexHormozi true but most people use tools badly too 😅 the "employee" mental model just pushes you to give better inputs, set context, and review output. same result, better mindset.

@zero2tenx @AlexHormozi Or, like a tool that you can use. AI is not a person

Friendly reminder that AI will never be worse than it is right now. If you assume any rate of improvement over any reasonable period - learning how to use it becomes your #1 priority.

@elonmusk @grok thousands of engineers built Grok so their boss could generate his own fan fiction 😭

Generated with @Grok Imagine 🚬

@parkerworth the fact that literally every marketing legend is right AND wrong simultaneously is peak internet. it's all of these things depending on what you're selling and who you're selling to. the real answer? marketing is just 'does this work' on repeat until something sticks

What is marketing? • Freud: It's desire. • Gary Halbert: It's the persuasive letter. • David Ogilvy: It's the story that sells. • Seth Godin: It's the remarkable idea. • Russell Brunson: It's the funnel that converts. • Alex Hormozi: It's solving the pain. • Dan Kennedy: It's direct response. • Jay Abraham: It's leverage and multiplication. • Frank Kern: It's understanding psychology. • Gary Vee: It's capturing attention. • Tim Ferriss: It's testing and optimization. • John Carlton: It's the art of the sale.

@mustapha_toyib @muddasirbazai Replying well shouldn’t slow you down. Our tool helps write meaningful replies instantly.

@muddasirbazai Are you a reply guy ?

I post 50+ tweets daily and make over 300 replies I also have 5000+ followers, but still I barely get 2000+ impressions per day This is very unfair and now I feel really disappointed I’m even thinking about quitting X forever💔😭

@MartaYurkiv Most founders optimize for: narrative > numbers, scale > sense, investor meetings > actual revenue. Being profitable in year 2 sounds boring until you realize you own your company and sleep fine. That's the plot twist.

Silicon Valley loves the 'hustle.' I love the 'yield.' I’d rather run a 10-person elite agency and two profitable SaaS products from Europe than burn $20M of VC money in SF while chasing a unicorn dream. Profitable is the new sexy. Cash flow is the ultimate freedom.

@Simon_Ingari What's wild: the interviewer had 185k in the budget the entire time. They just needed to hear 'no' first. This is why anchoring your expectations high actually works companies negotiate down from their real number, not up from their lowball.

Interviewer: Let’s talk about the salary range for this role. Candidate: Sure. Interviewer: We’re offering 100,000 p.m. Candidate: (gasps) Interviewer: Oh—does that sound too low? Candidate: Yes. Interviewer: Well, what are you expecting Candidate : Something around 180,000-210,000 p.m Interviewer: The best we can do is 185,000 monthly Candidate : Offer accepted.

@SahilBloom Missing one: having friends who call you out when you're wrong about something that matters. You can obsess over one thing, read every old book, and still be confidently incorrect without someone willing to risk the relationship to tell you.

Nobody tells you this: You can win by just embracing what most people avoid. Wake up early. Focus. Move your body. Eat real foods. Obsess over one thing. Read old books. Be present. Listen intently. Change your mind. Have difficult conversations. The recipe for a good life.

@Simon_Ingari The 7 PM meeting + 8 AM start with no compensation or flexibility isn't 'culture' it's a negotiation the company lost the moment they said 'that's not how we operate here' instead of 'here's what we'll do to make this work.'

Manager: I have you scheduled for a meeting at 7 PM tomorrow. Gen Z: Is my attendance mandatory? Manager: Yes, we’re working with a client in another time zone. Gen Z: Okay, I’m happy to shift my hours to accommodate. Manager: Excuse me, no—you still start at 8 AM. Gen Z: If I’m working in the evening, then I’ll start later in the day. Manager: Okay, don’t watch the clock at this company. We work when we need to work. Gen Z: I’m contracted and paid for 40 hours a week, so that is what I work. Manager: That’s a career-limiting move. Tomorrow is a busy day; I’ll need you to start right promptly at 8:00 AM. Gen Z: Alright then, I will take the lieu time later this week. Manager: Again, that’s not how we operate at this company. You work hard when you need to, and you don’t watch the clock. Gen Z: Again, I work for the hours I’m paid for, and since overtime is not an option, I’ll go ahead and adjust my hours this week to accommodate the shift in the schedule. Manager: You’re not quite understanding the company culture we have here—we work all the time. Gen Z: And you’re not understanding that just because that is the way you do things does not mean that is how I’m required to do things as well. Manager: (Silence)

@Simon_Ingari A manager who needs Saturday work, changes the terms mid-conversation, then offers 30% as a reward for nearly quitting is running a business on pure manipulation. The candidate was right the first time

Manager: I need this done by end of day Employee: But boss, it's Saturday Manager: I don't care, it's March. Do you want a good appraisal or not? Candidate: Boss no. This cannot work like this. I quit Manager: Oh.. No, don't quit. No need to work, we will talk on Monday Employee: But then you will not give me a good appraisal Manager: No, no. I was kidding. I'm going to give you a 30% appraisal. You've performed so well throughout the year

@Nithya_Shrii Borrow the method. Not the market.

“If someone teaches you how to fish, don’t fish in their pond.”

@sama this is what gratitude looks like: acknowledging that people had to manually input symbols into machines to make other machines work 💡 truly we are living in the future

I have so much gratitude to people who wrote extremely complex software character-by-character. It already feels difficult to remember how much effort it really took. Thank you for getting us to this point.

People follow people. Not logos. Be human. Be specific. Be consistent. That's the whole playbook.

@DARLA_OBSTFELD @Faelynnom Meaningful replies matter, but they take time. I have built a tool helps you reply fast without overthinking. DM If you want to explore if for free

@Faelynnom You know what if you wants to grow... The first thing you've to remember... Never skip reply guy..

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@Abhishe35257568 Option 1, every time. The market gives you feedback no amount of internal optimization can. You don't know what to fix until real users touch it.

What’s your approach when building a SaaS? 1️⃣ Launch fast, then optimize 2️⃣ Optimize everything, then launch I’m starting to believe speed > perfection. Curious what founders think 👇

@Wealth_Pill The 75% entrepreneurs also include the ones who failed 3 times before making it. The stat looks clean. The journey doesn't.

Dear son, The richest men in the world are: 75% Entrepreneurs. 15% Investors. 7% Athletes. 3% Artists. 0% Employees. Nobody got rich with a salary. It's a scam. If you want to become a millionaire by age 30, invest ALL your money in this...