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nacho ⚡️
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nacho ⚡️ retweetledi
nacho ⚡️ retweetledi

the most realistic playbook i can recommend to first-time founders is:
1) POC + user research
2) (!!) consumer validation
3) lightweight pitch to B2B / titled partners
4) pitching to VCs/angels
unless you're well-connected with foundations and backers through previous exits, university, or your personal brand, do not waste most of your time* cold DM'ing big logos
unless you're deeply embedded in the research community, don't bet on tech novelty over viral marketing
unless you're physically not in the US or have a trusted arm there, don't hang hopes on fundraising - get some revenue first
unless you're 100% sure your commercial idea is unique and should be gated, don't stay in stealth for too long
build in public.
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