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(D-1) Hyunjin birthday ads have appeared in 3,430+ locations, from airports, subway stations, malls, outdoor billboards to convenience stores, across Korea, China, Thai, Vietnam, Indonesia. Many more major projects are coming soon in Times Square, Korea, China, Thai, Malaysia...

Hyunjin and Cartier are truly a perfect match #HYUNJINxCARTIER #HYUNJINxELLEKorea

#HYUNJINxCARTIER #HYUNJINxELLEKorea instagram.com/reel/DWNgQJ-Dt…

AWAKENING “It is because my youth has not yet come to an end” Each day, Hyunjin encounters a new version of himself, an infinite canvas. Experience his most poetic moments with Cartier watches and jewelry through this fashion film. @.hynjinnnn @.cartier

#HYUNJINxCARTIER #HYUNJINxELLEKorea

On Mar 22, Hyunjin had the best-selling magazine on Ktown4u’s daily chart and was the only idol in Yes24’s Daily Top 23 Magazine Best-sellers, with all versions ranking #10, #18, and #23

Our Birthday project for Hyunjin spotted in NYC Times Square 🤍🎂

Hybe targeting Hyunjin isn’t new, leaked reports and smear campaigns already proved it. And now this ☠️

the way hybe is using hyunjin’s name for promo their group… his impact is really on another level now

Hyunjin’s ELLE Korea April 2026 issue also ranks #1 on Ktown4u’s daily K-Content (Magazine) chart today (March 22)

Hyunjin’s ELLE Korea April 2026 issue ranks #1 on Ktown4u’s weekly K-Content (Magazine) best-seller chart, recording 808 copies sold one week after release #HYUNJINxCARTIER #HYUNJINxELLEKorea

Dior Beauty’s Korean PR has followed Hyunjin on Instagram.

An antique collection brooch, worn for the first time by Hyunjin following its restoration. The significance lies in its fusion of heritage and contemporary culture. For Cartier, it revitalizes a historic creation by presenting it through a modern icon. For Hyunjin, it affirms his status as a distinguished figure in fashion and the arts. The brooch: Yellow gold, white gold, and platinum set with coral, emeralds, sapphires, and diamonds. Cartier New York, 1966. #HYUNJINxCARTIER

260321 — HYUNJIN OOTD [CARTIER EN EQUILIBRE 💍] Hyunjin wore a 1966 Cartier Antique Collection brooch, restored by the maison, and was the first to wear it since its restoration. The watch is an exhibition-exclusive piece! #HYUNJIN #현진 #HYUNJINxCARTIER

Hyunjin can choreograph, he can write, he can compose, he can direct videos, he can map out a performance, he can monitor group MVs, he can sing, he can dance, he can rap, he can model, he can draw and paint. He came into the industry with zero training in any of it. There is such an immense sense of pride I feel when I remember this fact. When I see his works and know that this all came from his own hands, heart and mind. I just can’t express how much I’ve loved watching him grow like this, in all these areas.

hyunjin in hongdae

Hyunjin birthday ads are running across 70 B2S branches in Thailand

현진이에게 줄 봄의 꽃다발 현진아 생일 축하해

Hyunjin x GUESS Jeans campaign spotted at a GUESS store in Korea (Suwon Sports)

Just opened Xiaohongshu and his body proportions hit me immediately