Adfero

To earn policymakers’ attention, communicate with clarity and impact. On Between the Lines, @AdvaMedUpdate’s @greg_crist explains how thoughtful storytelling can shape how lawmakers approach hearings and legislative work. Watch the full episode: youtube.com/watch?v=wAvEsj…

A career in stewardship demands more than passion—it requires expertise and business fluency. On Between the Lines, John Mulcahy shares practical guidance for young professionals. Watch the full episode: youtube.com/watch?v=b6Jn8K…

Media training works best when it helps leaders appear real, not rehearsed. On Between the Lines, @LACaldwellDC shares how politics shifted from controlling candidates to elevating authenticity and how communicators can take the same approach.

On the next episode of Between the Lines, John Mulcahy, VP of Stewardship at @GeorgiaPacific, joins Steve Lombardo to discuss varying career paths, leadership traits, and what young professionals need to know. Episode coming soon.

On Between the Lines, Steve Lombardo sits down with @pucknews’s @LACaldwellDC for a conversation on building credibility, earning trust, and breaking through the noise. Communicators and PR pros – you don’t want to miss this! youtu.be/CBvpPGvv6-E?si…

On Between the Lines, @sarafischer of @axios shares why communicators must focus on building trust with the right reporters. Check out the full video for more tips: youtube.com/watch?v=ffbL9L…

Next up on Between the Lines: @LACaldwellDC, Chief Washington Correspondent at @PuckNews. Leigh Ann joins Steve Lombardo to discuss what good journalism looks like today, trust in media, and how to cut through the noise. Full episode coming soon.

Want to lead with impact? Need your message to land? Start with clarity. On Between the Lines, @sarafischer of @axios shares why communicators need a strong point of view and how clear messaging drives results. 🎥 Watch here: youtube.com/watch?v=ffbL9L…

Season 2 of Between the Lines kicks off with @sarafischer of @axios. Sara sits down with Steve Lombardo to talk media trends, newsworthy storytelling, and how communicators can build strong relationships with reporters. 👀 Full episode dropping soon.

Reaching audiences effectively requires agility. On Between the Lines, Steve Lombardo talks with @KattyKay, @AlexSchriver, and @SCClemons about how trust, effective storytelling, and audience behavior shape communications today. Stay tuned for more expert insights.

When you see a post or headline, do you ever think about what’s left out? On Between the Lines, Adfero CEO Steve Lombardo talks with @phrma’s Alex Schriver about why communicators must look beyond the surface to understand every side of a story. bit.ly/4oNuWmt

The best messages reflect your audience’s reality. On Between the Lines, Steve Lombardo talks with Alex Schriver of @PhRMA about how humanizing and localizing messaging builds credibility. Watch the latest episode: bit.ly/4938ukg

Stay tuned for our next episode of Between the Lines. 👀 Steve Lombardo, CEO of Adfero, sits down with Alex Schriver, SVP of Public Affairs at @phrma, to discuss various topics—from challenges facing communicators to common misconceptions about D.C. and the pharma industry.

User behavior changes fast on social media—and the algorithms follow. If your content doesn’t evolve too, it risks getting lost in the shuffle. Adfero’s Amber Hord shares three ways public affairs teams can adapt to stay relevant and drives results. bit.ly/3L67yl2

AI is everywhere, but did you know, we can leverage this tool and still keep the human touch? On Between the Lines, @SCClemons shares how AI is reshaping the way communicators approach their work. Watch the full episode: bit.ly/47B0x4o

Tailoring content to match audience behavior is key for communicators to master, but more can be done. In Between the Lines, @SCClemons explains how communicators can better connect with audiences in a changing media landscape. See more: bit.ly/48YueO0

Next up on Between the Lines, @SCClemons, Editor-at-Large of @TheNatInterest, joins us for a conversation on audience behaviors, the rise of AI and the media’s evolution. Stay tuned for the full episode release coming soon!

Join us in welcoming Ben Angle as Senior Counselor. 👏 With 20+ years of experience in linear TV advertising and campaign planning, Ben brings creativity and data-driven expertise that will support our clients across the Health, Public Affairs and Energy & Agriculture practices.

Capturing an audience’s attention is one of today’s biggest challenges. @bbcstudios’ @KattyKay explains why the media and communicators must meet audiences where they are to break through the noise.

What did #ClimateWeekNYC signal for the energy industry? This year’s conversations highlighted how quickly the landscape is changing – and why clear communication matters more than ever. Swipe through for more insights from Adfero’s Rebecca Walker.