Martín Caballero
487 posts

Martín Caballero
@BevnEditor
Managing Editor @BevNET bka Marty
Boston, MA Entrou em Eylül 2022
576 Seguindo435 Seguidores

@LarsMillerMedia is this all aggregated info from other sites?
English

The CPG industry is scattered across a million different platforms and it's honestly exhausting 😮💨
Trying to keep up with industry news, product launches, career moves, and hiring updates? Good luck finding it all in one place.
That's exactly why I created r/CPGIndustry on Reddit.
It's become the go-to hub for:
✅ Breaking news & market analysis
✅ Honest product reviews
✅ Real industry discussions
✅ Career advice from pros
✅ Job postings & hiring updates
Just this week we've covered everything from Salt & Stone's new body cream launch to Lululemon's forecast cuts, plus major investment news and CEO appointments.
No more hunting across 10 different sites for CPG intel.
Ready to join the conversation? reddit.com/r/CPGIndustry/




English
Martín Caballero retweetou

Kids drinks adopt adult health trends — hydration, no seed oils and added protein — blurring lines between kid and adult beverages. bevnet.com/news/2025/the-… 🧃💧

English
Martín Caballero retweetou

John Mulaney partners with Years, the Midwest non-alcoholic beer, as it launches a national campaign to reframe NA beer and expand distribution. bevnet.com/pr/2025/10/01/… #NAbeer 🍺
English

As everyone fawns over non-alc, it can actually end up helping make alcohol more of an occasion. Smart move by @JetBlue to team up with @ArcherRoose on a signature in-flight cocktail. Lots of runway (PUN INTENDED ✈️)

English
Martín Caballero retweetou

Once Upon a Farm files for an IPO; number of shares and price range not yet determined. Goldman Sachs & J.P. Morgan named lead underwriters. 👶📈 nosh.com/news/2025/once…
English

#UFC lightweight fighter Michael Chandler has partnered with @phormenergy , the joint #energy drink venture backed by Dana White, 1st Phorm and Anheuser-Busch.
AB has also invested an additional $1M to scale Phorm production capabilities at its LA brewery.

English

Power move by @AldiUSA. Watch what a simple smart design update can do to clean up the perception that Aldi's wonky assortment of PL brands are somehow off-brand or sketchy. The chain is already ripping and this is more wind in the sails.

English

Martín Caballero retweetou

Slate raised $23M for its canned milk brand, signaling momentum in the beverage category. Hosts also recap a San Francisco meetup of industry insiders and early-stage founders. 🥛 bevnet.com/news/2025/tast…

English

Yet stock dropped for 3x consecutive day on Mon, (-6.19%/closing ~$51.34) as "investor funds fled to artificial intelligence stocks amid new developments in the booming sector." insidermonkey.com/blog/celsius-c…
English

“Variety packs and fresh flavors" helped @CelsiusOfficial become the best-selling 🔝 RTD #energy drink on Amazon Prime Day (18.4% one-week share) per Zacks 📦 #CPG #beverage #celsius

English
Martín Caballero retweetou

Nosh Live 2025 returns to L.A. on Dec. 4–5 with case studies, panels, investors, retailers and networking opportunities.
nosh.com/news/events/no…

English









