Chuck Muth

You know what they say about all work & no play. So I brought my copy of Dan Kennedy’s new book on AI marketing to Circa’s @stadiumswim for a couple cold beers poolside before tonight’s hockey game. GO KNIGHTS, GO!

CASE STUDY: Michele Tafoya’s Fundraising Email Is a Masterclass in What NOT to Do campaigndoctor.com/case-study-mic… New "Special Report" breaks down this real fundraising email line-by-line, including what worked, what failed, and how to fix it.

“Write long copy: the more you tell, the more you sell. There is a universal belief in lay circles that people won’t read long copy. Nothing could be farther from the truth.” - David Ogilvy If you, a candidate, have a lot of good, positive qualities…tell them ALL.

“You should try to CHARM the consumer into buying your product. This doesn’t mean that your advertisements should be cute or comic. People don’t buy from clowns.” - David Ogilvy Exhibit A: nevadanewsandviews.com/cringe-city-ka…

“American businessmen are not taught that it is a sin to BORE your fellow creatures.” - David Ogilvy Most candidates aren’t taught this lesson either. I’d rather have a tooth pulled than listen to most candidate speeches. Your prospective voters feel the same way.

“There is one stratagem which seems to work in almost every case: get the prospect to do most of the talking. The more you listen, the wiser he thinks you are.” - David Ogilvy When door-knocking or meet-and-greeting, who does most of the talking…you or the voter?

Re-reading Ogilvy’s “Confessions” after a chat w/@newtgingrich this morning. “The key to success is to promise the consumer a benefit…” What benefit are you promising your voters? Or are you just talking about yourself?

“Never run an advertisement you would not want your own family to see.” - David Ogilvy More proof that today’s political consultants know politics, not marketing.

Conservative icon/political strategist @RichardViguerie advised me some two decades ago to read about MARKETING every day. Best advice I’ve ever been given.

@TheBillPost @NevadaNewsViews Hilarious, Bill. And people should take your advice based on…this? “Bill Post has run in two NV local elections & in both he did not win a seat. 2022 Churchill County School Board. Result: Bill Post placed 6th out of 7 candidates.”

@NevadaNewsViews 1 - Your picture is not on the ballot, why on a yard sign? 2 - Your last name should be biggest. 3 - Less slogan, more name, again the ballot. 4 - What your running for doesn't matter, name ID is all that matters. THAT is a winning yard/road sign.

Filing’s open in Nevada. Signs are already popping up everywhere. Here’s the problem: most of them look “professional” - and will still lose. Learn how to spot the mistakes at 45 mph 👇 (Chuck Muth) nevadanewsandviews.com/the-ugly-truth…

This is SO cool! Late night/pizza workshop on “vibe coding” at #AIBotSummit. Kristen & Austin are developing a step-by-step app (with no tech experience whatsoever) that candidates will be able to use to “write” a formal campaign plan. Mind-blowing!

Tweeting from Orlando at the #AIBotSummit w/Perry Belcher. If you REALLY want to know how to use all these new AI tools - from folks who REALLY know how to use them - to give your campaign an almost unfair advantage…you REALLY should be here!

Conservatives must not lose a second time.

The 3 Biggest Mistakes in Campaign Fundraising "Whether you’re a seasoned campaigner or a still-wet-behind-the-ears “newbie,” here are the three biggest mistakes I see candidates make when it comes to fundraising." campaigndoctor.com/the-3-biggest-…

That Triple Threat Match was epic. Candidates...if you're not watching WWE and learning from their fantastic marketing and story lines, you're really missing the boat... nevadanewsandviews.com/what-candidate…

Muth's Truths: What Candidates Should Learn from WWE and WrestleMania nevadanewsandviews.com/what-candidate… For those of you who might be mulling throwing your hat in the ring this election cycle, here are some great tips…

How to Write Powerful e-Fundraising Subject Lines campaigndoctor.com/how-to-write-p… "Most of these political emailers are highly sophisticated groups with large lists and constant testing. Let me show you a few recent subject lines..."

Are You Making this HUGE Messaging Mistake in the Final Weeks? campaigndoctor.com/are-you-making… "Are you trying to sell your 10-point platform on education reform (yawn)? Are you trying to win the argument or win the election?"

If You’re Making this Serious Mistake, It Could Cost You Your Election campaigndoctor.com/if-youre-makin… "This Campaign Hot Tip comes from Richard Viguerie, the most successful direct mail fundraising expert in the conservative movement today – so I’d take his advice below to heart."