Alta Justus 🌸The Virtual Marketer

I'm following my own advice and sticking to the channels that work best for MY audience. For that reason, I invite you to follow me on Instagram (or Facebook) for all the latest #DigitalMarketing insights & advice for schools. Scan the QR or search @thevirtualmarketer 🙏

@ubiqeducation @AMCISNews @COBISorg Big shout out to the gals at @AMCISNews and @COBISorg for the amazing job they did! 🙏😍

If you didn’t get a chance to talk to us and you would like to a demo of the AMAIS™ platform then please send us a message and one of our team can book you in. #COBIS22 #AMCIS2022 #schooladmissions #schoolleaders #schoolmarketing #ubiqeducation @AMCISNews @COBISorg

We’ve had a fantastic few days attending the COBIS and AMCIS conferences. It felt amazing to be there meeting lots of new people as well as reconnecting with others that we’ve not had the opportunity to catch up with over the last couple of years.

The world has been digital for YEARS now. That's where your parents are, where the students are, where your competitors are. If your marketing strategy isn't first & foremost digital, it's time we chatted... 🙄 #mondaymotivation #schoolmarketing #digitalmarketing

… you've still got me 😊 OK, not QUITE the same excitement as a holiday, but we could always have virtual cocktails whilst discussing your school's digital marketing strategy... just a thought 🍸🍹 😜 #mondayvibes #schoolmarketing #digitalmarketing

If you'd like to explore GA4 further, message me about one-on-one training. You know I'm always keen to chat data 😁👍 #digitalmarketingforschools #googleanalytics #schoolmarketing #vmdigitaltips #digitalmarketingtraining

Depending on how your website / analytics have been set up you may be required to add additional code to your website. Create your property, send the code off to your IT/web company & Bob's your Uncle. You can start collecting data & explore the new platform at your own leisure!

#TuesdayTip - If you haven't already done so, be sure to set up your new GA4 profile in Google Analytics. Don't worry, it won't replace your existing UA profile just yet, but setting up GA4 now will allow you to start collecting data along side your current data.

#thursdaythoughts #schoolmarketing #schoolblog #contentstrategy #socialmediamarketing #educationmarketing #digitalmarketing

With summer just around the corner this blog could be a great link to share in your final parent newsletter of the year as well as a post you care share in your social feed for prospective parents to find. Badda bing .. everyone's happy! 😁 #ThursdayThoughts #schoolmarketing

If you don't already have a school blog you really need to consider one. Not only is it an essential part of your website SEO, but blogs are a great opportunity to share insight into your school with a wider audience as well as position yourself as thought-leaders.

Celebrate your school community and give insight into life at your school with quotes and testimonials from happy parents, teachers and students and watch your Followers and website traffic grow! #socialmediamarketing #schoolmarketing

#tuesdaytip It's been wonderful to see the role social media has played in keeping parents, students, and schools connected during lock-down. But it doesn't need to end there!

It's can be hard to see the 'positive' side of losing, but it is there. Whether it's sports, marketing, your personal life, you can always learn from your 'failures'. Last night was a tough lesson but such an amazing achievement for England. Well done team!👏🏻 #staypositive

@canva All thanks to my @Canva! Sorry Photoshop 😜

@DigitalAlta Massive thanks for the shoutout, Alta! So glad we got to help you out. 💙 Loving this GIF too, by the way! Awesome work. 👏 ^gv

The more you know, the more you grow. Did you know that 58% of people are influenced by your Instagram Stories?* Having real-time Stories are great but we all know that's not always possible, so why not create some for those days you just don't have the time to be spontaneous.

The internet doesn't take a holiday so why should your marketing? Parents are still online so your school needs to be as well. Whether it's social content you've scheduled or a digital advertising campaign you need to ensure your school is out there making your presence known!

@canva is perfect for creating Story templates that you can use again and again. Get in there and have some fun today! 😁 *if you're not sure what Instagram Stories are I think we need to have a chat 🙄 #wednesdaywisdom #socialmediamarketing #schoolmarketing

Here are a few ideas to get you going: > parent or student testimonials > facts about your school > polls > student art > FAQ > teachers with their favourite quote/book/? > 10 reasons to choose YOUR school The list is endless really.

Never under-estimate the value you contribute just being YOU. You offer a unique perspective to your #schoolmarketing that no one else can. Don't forget that! Listen to your instincts & focus on what's right for you rather than what your competitors are doing. #mondaymotivation