Guess The Test
406 posts
Guess The Test
@GuessTheTest
The go-to resource for digital marketers who want objective A/B test case studies and helpful information to get split-testing ideas and insights.
Worldwide Entrou em Mayıs 2018
900 Seguindo277 Seguidores
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Deborah O'Malley, a #CRO pro and founder of @GuessTheTest, shares her story of an #experiment that reshaped her understanding of the effectiveness of #socialproof.
Learn how you can use it to influence buyer behavior and boost your #conversions.
mouseflow.com/blog/social-pr…
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"Microsoft Clarity’s Copilot isn’t just a tool; it’s a game-changing addition to heatmapping optimization." - @DeborahOMalley
Founder of @GuessTheTest shares her thoughts on AI driven session replays in our latest blog ✍️
Read here: bit.ly/3Wv6o6c
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@akemola @DarrenShaw_ @TaliaGw @vitalyf @tdmckinlay Thank you @akemola!
Am not very active on Twitter, but post lots on LinkedIn: linkedin.com/in/deborahomal…
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@DarrenShaw_ My top 3+1:
@TaliaGw
@vitalyf
@tdmckinlay
And Deborah from @GuessTheTest (better on LinkedIn)
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Who are the top 3 conversion rate optimization experts I should follow?
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Guess The Test retweetou
Avoid bad A/B testing data during and after the migration from #GoogleOptimize.
Join our live panel with @DeborahOMalley @wiersma_jeroen @heyglenns to discover how to make the most of #GA4, #bigquery, and #AI for clean and reliable data.
Save your seat us06web.zoom.us/webinar/regist…
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@CarlWeische @EcomJamie Have seen other tests where you also suggest putting image thumbnails in the nav. Have you tested right vs. left image placement? If so, does one side outperform?
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Carl does CRO - ajvoyage by @EcomJamie
Menu Changes:
> Added a "new arrivals" section to direct traffic towards the new arrivals
> Improved the navigation through visuals and the addition of a descriptive paragraph allowing users to better navigate to their desired choice
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Calling all Black Friday marketers:
This A/B test provides you with one simple, surefire way to get your promo blast noticed, opened, and converting.
What is it?
Take a look at the screenshots below and make your best guess: guessthetest.com/.../email-subj…
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@CarlWeische @CarlWeische - Mostly agree. But sample size requirements depend on the baseline conversion rate and Minimal Detectable Effect (MDE) -- the conversion lift you're hoping to see. The experiment needs to be adequately powered to detect the effect at <95% statistical significance.
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Let's start with some rules of thumb for data:
1. You need a minimum of 1000 orders per Variant
2. You need around 20,000-50,000 users per Variant (depending on increase in CVR)
3. You need a minimum of 95% statistical significance
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I see a lot of CRO Agencies do one MAJOR mistake which makes their work completely worthless:
They run a Test and evaluate results without hitting statistical significance.
This is how to actually analyze and evaluate results:
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In order to optimize a navigation/menu bar effectively, there are several important "do's" and "don'ts" you must follow. Check out this free resource from @GuessTheTest:
: hubs.la/Q01hDNwg0
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Friendly reminder that you, too, can be a Pool PM. It’s called doing whatever the hell you want because it doesn’t make a single difference on your value.
@onejasonknight @darbsmaloney should we start a Pool PM club? 👩🏼💻🏊♀️
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Guess The Test retweetou
[E-COM STORE OWNERS]
There's an exact framework we follow to create high-converting product pages
All elements, specific apps, sections and more
RT and reply “send” and I will DM our 50+ conversions checklist to you
(must follow so I can DM you)
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Find this tip useful? There's plenty more to help you.
Like, comment, reply, or retweet if you want more helpful nav optimization tips.
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Ideally do an XML map before making any changes involving internal links. As XML sitemap will look something like this:
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The other day, I shared tip #1 for nav bar optimization (see this thread: twitter.com/GuessTheTest/s…).
Some of you expressed interest in finding out all 10 tips.
@disktop - this one's for you:
Guess The Test@GuessTheTest
The top-10 nav bar A/B test ideas you absolutely must try A Navigational Menu, also known as a navigational bar, or nav bar, is a menu system, usually located at the top of a website. Its purpose is to help users find categories of interest and access key pages on a website.
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