Surender Selvaraj

Everyone's shipping "AI optimizers" right now.Most are a prompt wrapper on yesterday's report. We spent 18 months building something different at @hawky_ai_ . A thread on what actually matters in this category 🧵

The org chart just got a new column. For decades, assigning work meant picking a human. With Hawky.ai Command Center, every task is assignable to a teammate — or an AI agent. The future of work isn't human vs AI. It's knowing which to assign.

Performance Marketing meets "Thinking Mode" 🧠 I’ve just released hawky-ai-Qwen3-0.6B-Marketing-MoT on @HuggingFace! A specialized SLM that uses a Mixture of Thoughts (MoT) framework to reason through complex marketing strategy. Unlike standard models, this 0.6B brain deconstructs problems: ✅ Meta/Google Ads Scaling ✅ GA4 Attribution Logic ✅ Unit Economics (CAC/LTV) ✅ CRO Audits It reveals the "why" before the "what" using 5 distinct reasoning styles. Small, fast, and surprisingly deep. Check it out: 🔗 huggingface.co/Sri-Vigneshwar… #AI #PerformanceMarketing #Qwen3 #MoT #LLM

🦅 Excited to announce: Hawky AI H1 Mini 4B (Experimental) We just released our first open-source model fine-tuned specifically for Performance Marketing! 🎯 What it does: → Deep expertise in Meta's Andromeda 2025 algorithm → Creative strategy recommendations (hooks, formats, diversity) → Campaign structure guidance (Advantage+, CBO vs ABO) → Performance diagnostics (CPM, CPA, ROAS interpretation) 💡 Why we built this: At Hawky.ai, we work with agencies like WPP, Madison, and GroupM on creative intelligence. We wanted to test: can a small, domain-specific model outperform general LLMs on performance marketing questions? Early results are promising. The model thinks step-by-step using blocks before answering - just like a senior media buyer would. 🔗 Try it yourself: huggingface.co/Sri-Vigneshwar… This is experimental - we're sharing it to learn and improve. Feedback welcome! Next up: H1 8B and H1 Pro (27B) versions. --- 🦅 Hawky.ai - AI-Powered Creative Intelligence hawky.ai

2025 Wrapped 🎬 Built an AI product from early struggles → stable creative engine Went from showing metrics → understanding the why Grateful for the team and users who made it happen. 2026, let's scale. Happy New Year! 🎉 hawky.ai

shift the treatment plan to a different area where there's less dense population, or atleast with some safe distance from settlements. @CMOTamilnadu @TirunelveliCorp #UrgentAppeal

1. This is a dense residential area, and a sewage plant will degrade the quality of life in this area. 2. Why is this being planned inside the park, which is being used by Children and old age people regularly? Kindly help stop the process immediately and ...

@CMOTamilnadu The Corporation is planning to construct a sewage treatment plant in a children's park in Saranya Nagar, Tirunelveli. This is being planned in a residential area, where there are 250-300 families reside around. This is a beautiful, newly constructed park,

🦄 Join us on July 13 at @dsh_india for @eChaiVentures Product Growth meetup with @_NishadShah, @AyushBaheti, @tanashshm and @HiSurender as they share their journeys of building products at scale 🚀 Register for free here: echai.ventures/events/product… #Startups #Bengaluru

🟡🔴 Namaskāra Bengaluru! We’re excited to be a part of the AWS Summit, empowering builders and businesses to build India of tomorrow! All this and more! Join the expert duo at level 200, from 2:00 - 2:30 PM IST #AWSSummitBengaluru @awscloud

Thanks a lot @svembu for being kind enough to talk and letting to click a pic at #LEAP24! I had a lot of questions to ask in mind, but couldn't talk since you seemed to be rushing to catch the flight. Loved the attire! Hope you caught your flight, and travelled back smoothly.

Excited to be at #leap24 in Riyadh! 🚀 Let's connect if you're into Generative AI, Conversational AI, or SaaS. Swing by the #Yellow.ai Booth in Hall 2 or DM to chat. Here till Wednesday and ready to meet anytime! #AI #SaaS #GenAI #leap

Creating easy-to-use simple products requires a solid abstraction layer, and I have always felt a chatbot(texting) inherently provides it. With a widely popular product like Whatsapp, this becomes extremely effective and simpler. We at @yellowdotai are super proud to power this!

Congratulations to Jaya Kishore Reddy, Founder & CTO, @yellowdotai , on joining the elite @BwDisrupt 40 under 40 Power List of 2021 organized by @BWBusinessworld - Celebrating India’s Top 40 Disruptors under 40 #BW40under40 Full Winner List: bwdisrupt.businessworld.in/article/The-40…

Congratulations to @RaghuRavinutala, @yellowdotai for winning the CX Leader of the Year Award at this years' #CXAwards22 🏆 A truly fantastic win! Congratulations Raghu #cx #cxawards #contactcentre #contactcenter

Rashid Khan's (@xhckr) @yellowdotai is building for the connected world, with its AI-powered chat interface reaching million via customer support at the world's biggest companies #ForbesIndia30U30 By @ArakaliHari forbesindia.com/article/30-und…

Not everyone gets the privilege to say that their reporting boss is a #ForbesIndia30U30 leader! I get to say it this year! CPO of @yellowdotai, and my boss, @xhckr has got into this list of game changers! Super Proud of you, Rashid. Cool swag too! 😎

#ForbesIndia30U30 ENTERPRISE TECHNOLOGY WINNER: @yellowdotai & Rashid Khan (@xhckr) have been at the centre of all the action in interactive AI in the past few years. In 2021, it unveiled a voice AI product & wants to expand to new markets this year: forbesindia.com/lists/30-under…

Crazy to think in the last holiday season, we had consumers from more than 150+ countries using our bots.