Noma

The Roblox downfall needs to be studied 📉 As a UGC creator, my sales volume usually correlates directly with platform activity and overall player spending. For example, one of my peak sales days in 2025 happened during the admin war between Grow a Garden and Steal a Brainrot. Christmas seasonality aside, I’ve seen a clear downtrend in activity since October, which has accelerated at an unprecedented level since the start of January 2026. Talking behind closed doors with fellow creators, it’s clear I’m not alone – most of us are being hit by this slump. Here are a few key reasons we’ve been discussing: 1. The exit of GaG and SaB players. For their own reasons, these games haven’t maintained the massive audiences they attracted last year. Unfortunately, Roblox hasn’t been able to migrate those players to other games either; they came for those specific titles and simply didn’t stick around on the platform. 2. Regional bans, especially Russia (beyond Roblox’s control, but still important to mention). Pre-ban, my sales were strong in the US, Brazil, Russia, Thailand, and Indonesia. Russia sometimes even ranked #1 for best-selling UGC. Now it’s completely gone from analytics, even with VPN bypasses from the audience (which should still register as Russian). 3. Safety updates (age checks, chat restrictions). Mixed thoughts. In theory, they secure the platform for stable growth. In practice, poor implementation caused more harm. Servers went silent due to random matchmaking without functional communication. Kids bypassed restrictions using parents’ IDs or 21+ verification methods, worsening the problem. Roblox has acknowledged this, addressed it, and shared a fixes roadmap – but the careless rollout clearly contributed to the activity drop. Now we have Classic Faces converting to Dynamic Heads, with UGC static heads removed until converted – another hugely controversial move that risks the platform’s unique aesthetics for a distorted, corporate “maturing” push toward realism. The result: an outraged community and uncanny, unwanted avatars. This leads to why I’m writing... Activity is down, and some causes are uncontrollable by Roblox or us — but others aren’t. I’m genuinely afraid Roblox Corp keeps wasting resources on malfunctioning, unwanted features (AI NPCs, Studio Assistant, Auto Rigging, 3D model generation, Makeup, etc.) while killing core aesthetics through Classic Faces and R6 removals, and forcing these changes on everyone. Decision-makers seem to mistake the blocky aesthetic as a legacy bottleneck to their “creative vision.” They should see it as unique stylization and identity that attracts both old and new players. There is nothing wrong with Blocky. There is nothing wrong with Classic Faces. I am a living example of the demographic Roblox is trying to attract: a 28-year-old who joined the platform in 2020 as an adult. And guess what? I’ve had a Blocky character and a Classic Face ever since, I’m attached to it, and I’m not planning to change it. Before, Roblox was just adding useless stuff. Now, it’s removing useful, demanded features. If this doesn’t change, the platform risks erasing its unique identity, fun, and engagement entirely. I hope this message reaches the right people who will take the right actions. @Roblox @DavidBaszucki @robloxdevrel Comment if I missed anything or said something wrong. #roblox #robloxdev #robloxart

Developers will need to either verify with ID or have made a purchase on Roblox within 2025 before December 17th to publish or update any public experience. You can check your eligibility here 👇 create.roblox.com/settings/eligi…