Philipp

In 2020, I joined Roblox during the pandemic, dreaming of building a game. That project failed — but I didn’t stop. Nearly four years of experimenting, learning, and trying again followed. I even tried fundraising for a Roblox studio, only to be rejected more than 30 times. Those setbacks led me to avatar items (UGC) — a hobby that unexpectedly became a business. One of my early items went viral, though I only noticed it in 2024. That moment revealed the real potential of this space and became a turning point. One year later, Topcat has grown into one of the leading fashion creators on Roblox: • 1,558% year-over-year growth • ⁠Over 1 million monthly items sold • ⁠Sales exceeding those of established global real-world fashion brands Today, I sat down with @Forbes to share my creator journey on @Roblox, talk about fashion in gaming, and discuss what’s next for Topcat. Read the full story here: forbes.com/sites/charlief… #Roblox #Forbes #RobloxDEV #RobloxUGC #GameDev

@EvanZir the last paragraph is the key

This is also a better scenario than normal because players receive 220 more Robux if they have Roblox premium (the $5/mo subscription) So if they don't have Roblox Premium they spent $10 and get 880 Robux, which then the developer receives $2.34 at the end. So Roblox takes 76.6% of those transactions. Not to mention if we're talking about UGC Creators (people who make avatar items) the marketplace fee is 70% instead of 30%. That said, I'm sure we'll have a lot of developers in the replies saying that they don't care Roblox takes this much, myself included. Because Roblox handles everything; the game engine, algorithm, payment processing, servers, etc. To have my games on Roblox, driving thousands of players organically, earning money it costs me $0, which is what I prefer over having high monthly expenses.

Here's the truth about what cut Roblox takes from game developers: Player Spends $10 Developer Receives $2.92 Roblox takes 70.8% of the total transaction

💙💙💙

This was the main hurdle in my OpenClaw setup — burned so many API credits going in circles with same issues and tasks…. Just implemented the fix. If it works, @WarforgeXP is goated 🤞🏻🔥

@levelsio What about high crime areas?

This was asked for for YEARS and I could never find time to build it myself 🗺️ Hoodmaps for 🏡 Airbnb Hoodmaps is my app that lets you find out where to stay in a city, it classifies neighborhoods by: 🟥 Tourists 🟨 Cool 🟩 Rich 🟦 Suits ⬜️ Normies I asked Claude Code to build it and it kinda works, not perfect but a start I just need to get the map to update faster and then publish it as a Chrome extension For now you can try it though: hoodmaps.com/airbnb-overlay… Copy paste that in console on Airbnb map, type your city as a slug (like los-angeles) and it should work Happy booking!!!

@DavidBaszucki @KreekCraft Could we also get Communities renamed back to Groups? I feel so cringe saying “I sell UGC through a Community”. The name also hasn’t stuck at all — everyone and even Roblox employees still call them Groups.

@KreekCraft it will be Trusted Friends

I assume this also means "Trusted Connections" will become "Best Friends". Which makes way more sense.

@DavidBaszucki @asimo3089 @KreekCraft 🙏🏻🙏🏻🙏🏻

@timmehirl @KreekCraft 😅

@TopcatGG @KreekCraft Thank goodness asking people to be my connection kept getting me beat up on the playground

Holy shit. Roblox actually changed their mind. Get the green screen ready.

@anulagarwal iOS already does it for free

Million Dollar app idea: create an app that uses this api and ping users in advance. Charge $29/yr, 10s of thousands of users living near risky areas will be happy to be notified of potential upcoming disasters.

@WarforgeXP OpenClaw?

Today I spoke into my phone on a walk and asked my robot to build the next 3 features for my Roblox game. It pulled issues from GitHub. Built. Ran runtime tests. Deployed. I played it when I got home. Flawless implementation. Did 13 dev hours of work in 15 minutes with my voice. 🥹

@LadyRoseValito @blesscrys @gmariverse Oh wow! Love how detailed the outfit turned out!

Hello🌹#OOTD My Go To Accessories by @gmariverse 🐎 GMARI: • (NEW) Classic Pearl Double Layer Pendant Necklace • Golden Chic Loop Earrings • White Mini Kelly HandBag 📷#Gmari #ROBLOX #robloxugc #ladyrose #valito

@AlvinBlox Love the website and much prefer it to Romonitorstats May I ask how do you manage to pull data from 100k games? Since Roblox API doesn’t cover this?

🎉CCUCheck now covers over 100,000 Roblox games! See games created just hours ago, including which ones are starting to hit the algorithm. Pro subscribers can now follow up to 3 studios on Studio Feed! Try it here: ccucheck.com Thanks for all the support! 🙏

@Dobigleak I wanna see average platform CCU go back up

What do you want to see in GROW A GARDEN 2 ? #ROBLOX

@ooStarwarsbccoo Is that ricegum?

GDC Mixer was a movie Roblox still has sooo many potential in the future.📈 Excited in what's next! Keep Creating! #RobloxDev

@Twin_Atlas @RealDaireb @Roblox GGs, he’s a legend indeed

We’re excited to welcome @RealDaireb as the newest Creative Director at Twin Atlas ✨🎉 If you’ve spent time on @Roblox, chances are you’ve already played something he helped shape. Daire is the creator behind hits like Pet Heroes (86M+ visits) and Anime Fighters Simulator (1.3B+ visits), and he’s built a reputation for designing worlds players don’t just visit, they remember. I first met Daire years ago during my time at Roblox. Now that we’re working together at Twin Atlas, we took the chance to reconnect and talk about creativity, community, and what makes a game world unforgettable. Read what Daire has to say: twinatlas.com/blog/06mar2026… #Roblox #RobloxDev #TwinAtlas

@_minokumi Omg yes please

What if Roblox did plaques like YouTube but for ugc sales

@stinkellalove 🥲

@TopcatGG Seems like they’re not applying that to this case

Major flaw in the new Roblox premium requirement. There is NO option to upgrade an active tier. Which means anyone with premium 450 will have to cancel, wait for it to expire while loosing profit from offsale shop, buy premium 1000, and then manually put EACH item back on sale as there is no option to bulk republish.

@Yourius @loveanwgel In my sweetest dreams

@TopcatGG @loveanwgel now we just need that 70% cut 😶

BREAKING: Roblox just cut the 3D UGC upload fee from 750 to 300 Robux 🔥 That’s a 60% reduction. Effective immediately. But there’s a catch — 2D clothing now needs Premium (1000/2000) to stay on sale, and millions of items could get delisted by March 20th. Huge W for 3D creators. Massive L for 2D. Link to full official announcement in thread 🧵 #Roblox #RobloxDev #RobloxUGC

I’m so happy about this! It will literally be saving us around $1-1.5k / mo Huge W @Roblox!!!