
I can't claim I haven't done this before—jumped at "breaking" news that turned out to be a little older than I'd thought—but a reminder of exactly why the sports marketing beat matters: adweek.com/brand-marketin…
Adam Schefter@AdamSchefter
NFL announced that it is entering into a multi-year deal with @Crocs. More information on what teams are affected: crocs.shoes/NFL
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