Outset PR | Best marketing agency'25🏆

During Google’s Q4 2025 #SpamUpdate, U.S. crypto media traffic contracted. While the market declined 27.1%, one legacy outlet fell by 76.2%. Cointelegraph’s decline was ~2.81× deeper and the pattern didn’t stop in the U.S. 👇 #OutsetDataPulse

Token communication in Web3 has to do two things at once: ▪️explain what the token does ▫️signal what responsibility the project actually carries Problems start when the two fall out of sync. 🔗 Breakdown in the latest Outset Legal Lens: outsetpr.io/blog/token-com…

A clear look at what 12 years of headlines really tell us about crypto’s cause‑and‑effect story 👇

Our global media manager, Antonina Kaminskaia, shared how to turn cold contacts into reliable relationships 🤝 🔗Read the full article for the breakdown: outsetpr.io/blog/breaking-…

Media outreach is a repeatable system that earns trust, and it all starts with the first e-mail ✉️ #MediaOutreach

Reach and impressions are easy to report. Building visibility that actually converts is harder. That’s exactly what we’ll break down in this OMI Space, the mechanics behind outcomes. If you’re still measuring PR by surface numbers, this one’s for you 👇

In #Web3PR, both media and audiences look for substance🧪 For PR content, this means: ▪️If a headline doesn’t signal value in seconds, it gets ignored ▫️Long-form works if it’s structured for scanning ▪️Format experimentation often defines visibility

Most crypto pitches fail for structural reasons: wrong desk, weak framing, or the wrong voice. Here's what actually gets stories read 👇 #PRInsights #CryptoPR

There’s nothing like that post- (soft) launch buzz 🐝 While we ride it out, check out OMI in action:

During the soft-launch phase, the team is inviting early users to help refine the platform 💻 As a thank you, participants receive bonus access boosters to their current subscription plans. 🔗Learn more about how to join the feedback round: omindex.substack.com/p/share-your-f…

OMI combines trusted sources like @Similarweb and @Moz with proprietary research developed through years of hands-on media work. Each outlet is evaluated through two scores: ▪️General Rating ▫️Convenience Rating

Outset Media Index (OMI) has soft-launched🎉 @OMI_index is a standardized benchmark for analyzing & comparing media outlets across markets. 340+ publications with active crypto coverage indexed and 37 decision-ready metrics in one dataset. 🔗Explore OMI: omindex.io

The strongest PR results don’t come from just “getting published”, but rather from becoming someone the media can rely on. That’s what our press office model is built for. 🔗 See how we run it: outsetpr.io/press-office

January–February set the tone for 2026 at Outset PR. Industry awards, new bylines, podcast discussions, and the launch of new editorial formats on our blog. We’ve gathered everything in our first event digest of the year🗞️ 🔗Read the full recap: outsetpr.io/blog/outset-pr…

Product launch 🤝 International Women’s Day

Traffic volatility rarely moves in sync across regions. Yet, after July 2025, @Cointelegraph's international editions declined almost in parallel. When separate editions drop together, the cause is usually discovery systems recalibrating authority. #SearchVisibility

We’re excited to share the next edition of our Web3 communication series 🎙️ @Elkaleh, CMO of @BitgetWallet , shares why crypto wallets now succeed on utility, seamless UX, and data-driven media. 🔗Read the full conversation here: shorturl.at/JavwH

Today, on our radar 📡 @PiCoreTeam biggest unlock is coming on March 7 and nearly 21 million $PI will hit circulation. Daily unlocks already exceed 4.6 million $PI, so this increase in circulating supply could create selling pressure.

Media is still hard to measure with fragmented data, opaque lists and no shared standard 📋 After years working with brands, agencies, and editorial teams, the gap was clear. So we filled it with a new kind of media analytics platform. Soft launch in March. Stay tuned 👀

4/ Taken together, this pattern points to authority being repriced, not demand disappearing. When discovery rules change without disclosure, even legacy brands can lose visibility quickly. 🔗Full breakdown and data in the latest Outset Data Pulse: shorturl.at/K9vex

3/ Archived records show structural changes during the decline window 📉 Cointelegraph’s sitemap index shrank from 115 to 69 entries, with commercial sections removed, and crawl access to parts of the site tightened. #SEO

During Google’s Q4 2025 #SpamUpdate, U.S. crypto media traffic contracted. While the market declined 27.1%, one legacy outlet fell by 76.2%. Cointelegraph’s decline was ~2.81× deeper and the pattern didn’t stop in the U.S. 👇 #OutsetDataPulse