Similarweb

Answer: very reliable.

@aleyda @randfish @AdelleKehoe This will be great 🤝

I’m excited to join @randfish and @AdelleKehoe from @Similarweb in the “Beyond the Mention: From AI Visibility to Downstream Impact” webinar going beyond the usual AI visibility tracking discussion to cover what matters next: how to connect AI Search presence with actual downstream impact. We’ll be discussing: * Why the “zero-click future” is much more nuanced than it’s often presented * How AI Search visibility can influence visits even when the click doesn’t happen immediately * Where AI-influenced traffic is showing up and why it’s often misattributed * How to start connecting AI visibility with business outcomes in a more actionable way This is one of the areas I’m seeing more companies struggle with right now and that’s the gap we’ll focus on closing. Join us on July 16 👇 similarweb.com/corp/webinars/… Recording will be sent to everyone who registers.

@XFreeze Thank you for sharing

Grok literally grew 112.5% year-over-year in the first half of 2026 grok.com traffic increased from 788,387,600 visits in H1 2025 to 1,675,364,998 visits in H1 2026 That’s over 1.67 billion visits in just six months

Traffic to grok.com more than doubled year-over-year in H1.

Are affiliate sites really "dead" because of AI Overviews? Not all of them! For example: RunRepeat, Pack Hacker or CleverHiker are still growing YoY, even though AI Overviews now appear on 81–95% of their top non-branded queries based on @Similarweb traffic data. A few insights, patterns and learnings: 1. AI Overviews have a high presence in their SERPs and they're still growing but... they're far more substitutive when the user only needs a quick answer, and much less so when a confident purchase decision is needed. Looking at each site's top 100 non-branded keywords, an AI Overview is present on: RunRepeat: 95%, Pack Hacker: 81%, CleverHiker: 81%. Keywords with an AIO are half to two-thirds of their estimated organic clicks... and yet, organic search traffic YoY: CleverHiker: +70% Pack Hacker: +28% RunRepeat: +6% (at a much larger scale, nearly 1M additional organic visits) 2. They're still capturing product discovery demand from Google with a high share of non-branded search traffic: Pack Hacker: 91.9%, CleverHiker: 98.1%, RunRepeat: 91.2%. They're not growing just because people already know them. 3. Their visibility is concentrated in purchase decision queries per Similarweb's intent classification: Pack Hacker: 72.7%, RunRepeat: 71.0%, CleverHiker: 64.9%. These are queries where users want to compare, validate, check real experience, understand trade-offs ... and then buy (rather than a quick answer). 4. Their top pages are decision support ones, helping users make a confident product decisions: * CleverHiker: ~87% of organic landing page clicks go to tested "best X" guides and category pages. * Pack Hacker: Roughly a 50/50 split between buying guides and reviews. * RunRepeat: ~70% goes to individual model review pages: lab-tested, measured, scored. These pages provide in-depth, first-hand insights, a variety of images and many times videos as well. 5. The three sites show more keyword losses than wins, and fewer keywords holding positions 1–3 than a year ago: Their traffic is growing while their ranking keywords decrease. The shallow long tail is eroding (that's where AI answers impact), and traffic is concentrating into fewer, stronger decision support pages. 6. The strongest sites are also building brand recognition, repeat visits and audience loyalty: the 3 sites are also building demand beyond Google, with an important direct traffic YoY growth: CleverHiker: +76% RunRepeat: +24% Pack Hacker: +23% For example, Pack Hacker also has a community/membership program with access to exclusive content and better deals. 7. The above shows that affiliate sites that have become trusted product research destinations with first-hand testing, real reviews, useful comparisons, strong UX and a recognizable brand; are still growing, even with AIOs on top of their money queries. The TL;DR: The future of affiliate SEO is becoming the site users still want to click after seeing the AI answer because a summary isn't enough.

@Pier4r Period-over-period

@Similarweb what is PoP ?

Claude's growth trajectory continued in Q2 2026. >>

Year-over-year Q2 comparison:

@EmmaVincent325 💪

😎🚀

@pennycheck $SMWB measures the traffic Elon's citing. 52.3M float. SI under 1%. $556M cap. $300M ARR crossed June 15. the CEO's customer just gave him a free ad to 200M accounts. that's not coincidence. that's a Form 4 waiting to happen.

Elon knows who has the best data $SMWB .....

𝕏 had the highest monthly growth of any top 10 site in June

@elonmusk Thank you for sharing Elon

It’s working.

@nikitabier Thank you for sharing, Nikita.

X in June 2026: → 4.399 billion visits → Up 4.66% from May → Fastest-growing website among the top 20 in the world → 3rd fastest-growing website among the top 50 in the world

@PaleoOhio Generally speaking, yes. But there are exceptions. ChatGPT, for example, grew MoM last June.

@Similarweb I assume it's normal that June has a MoM decline: Summer, Vacations, Schools out, etc.

Top 10 websites by total visits in June 2026: → Bing switches places with TikTok, pushing it down to 10th. → After every top 10 site grew in May, all except X and Bing declined in June. → X recorded the highest month-over-month growth. >>

@szilagyipal X was always ahead of Reddit to be fair.

X finally beat Reddit! Chatgpt next :)

May's rankings: x.com/Similarweb/sta…