Sweet Fish

How to fail at marketing: 1. Hire creators 2. Tell them what to do The sad truth? Most B2B brands do this: "We love your style! But for this campaign, we'll need you to..." → Meet these requirements → Fit our guidelines → Stay 'on brand' The result? ❌ Commodity content

Episode 001 of #ChiefEvangelist features @randyfrisch, Co-Founder of @Uberflip. He shares how and why he made the transition from CMO to Chief Evangelist. See 10 video highlights here: youtube.com/playlist?list=…

Check out our newest show, Owned Join our Founder and CEO, @akennada and @jamescarbary, Founder of @sweetfishmedia, as they take on consumer brands and translate their strategies into tactical B2B takeaways. Watch + subscribe: lnkd.in/gnVDxHn3 #b2b #contentcreator

How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart by #emilybrady of @SweetFishMedia via @MarketingProfs buff.ly/3wb0JEB #linkedin #EmployeeExperience

#RaganDisney kicking off with workshops talking podcasting & social audio.. @jamescarbary of @SweetFishMedia @Timmy_Bauer kicking things off..

A lot of podcast interviews suck. Why? Because a good conversation is NOT the same as a good interview. Don't let your #podcasting journey go from booking your dream guest to botching your first question. Be specific with what you're asking, and cut the small talk. #PM22

Coming out of the branded podcasting session at @PodcastMovement, it's important to remember that you have to nail a show's PREMISE and INTRO if you want your show (branded or not) to succeed. More info in my video for @SweetFishMedia #PM22

Something to keep in mind as @PodcastMovement kicks off: does your podcast have a clear structure? Because that's something you almost certainly need to ensure success. #PM22 #podcasttips

"You can be great at anything, but you can't be great at everything" - great advice from @inboundermarketer #CMO of @ActiveCampaign to @SweetFishMedia sprou.tt/1A5F9drBGzW

Let's talk about WHY I'm going to be tweeting about #podcasting all week. It turns out it's the BEST way to build affinity (especially for brands; I've recently been working on #B2B shows). I explain how in some videos from @SweetFishMedia. Here's one of them! #PM22

How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart by #emilybrady of @SweetFishMedia via @MarketingProfs bit.ly/3SYVCkr #linkedin #EmployeeExperience

It's not too late to get into #podcasting! Learn why from our Director of Podcast Production @ProducerCody 🎙️ #podcasttips #contentstrategy

How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart by #emilybrady of @SweetFishMedia via @MarketingProfs bit.ly/3AtxdfT #linkedin #EmployeeExperience

IN THIS VIDEO, I DROP #PODCAST KNOWLEDGE FOR @SWEETFISHMEDIA #StopMakingBadIntros #PodcastTips

@SoundsProfNews @thecyberwire @StreamEvergreen @spoolermedia @basisglobaltech @nomonosound @voxtopica @DCPodFest @soundthatbrands @AllEarsEnglish @AdwantedCom @TheLowerStreet @HubSpot @Decibelads Thrilled to be among such an esteemed group!

Barometer joins our amazing group of Sounds Profitable sponsors, including: @thecyberwire @StreamEvergreen @spoolermedia @basisglobaltech @nomonosound @voxtopica @DCPodFest @soundthatbrands @AllEarsEnglish @AdwantedCom @TheLowerStreet @SweetFishMedia @HubSpot @Decibelads & more!

Sounds Profitable Sponsor Spotlight: Barometer Barometer brings brand safety to podcasting with media content labels. Podcasting has begun to hit a reflection period where we’re no longer pining after what we wish we had, and instead really digging in deep to what we do have.

Regardless of how you define pipeline, there's a proven way to create it: 👉 Long-form content that makes your ideal buyer feel like they have an unfair advantage in their market because they consumed it. #podcasting #b2bmarketing #contentmarketing

You need 2 things to produce your market's favorite show: 1) A resonant point of view (preferably a few of them) 2) Consistent market input What's your show's POV? #podcasting #b2bmarketing #affinity

What sets your show apart from the sea of other podcasts about your niche? You don't accidentally stumble into a great premise. You have to thoughtfully and intentionally engineer it. Check out this video to learn more! #podcasting #storytelling #b2bmarketing

Ten years from now, every business will have a podcast. Will you be ahead of the game? #podcasting #podcasttips #b2bbrand

TOP OF FUNNEL CONTENT: Create a podcast with your ideal customers. The right content strategist will help you identify the angle, select ideal guests, determine the format, and craft a pitch that guests will accept. Podcasts can open new doors and are great for repurposing.