Colm O'Connor

@danmall Map

I’m giving away the system behind every big result in my coaching program. For free. This is the exact sequence I used to grow my own agency to $3M. I proved it first. Now I share it freely. Nobody handed me a roadmap. So I figured it out as I went. It worked, but it was slow. I ran my agency for a decade. I hit $3M, working with an amazing team and world-class clients, eventually selling it—all while maintaining a reasonable work-life balance with time for family, marriage, friends, and travel. That’s more than I ever hoped for. And more than many can say. But so much of it was trial and error. Learning by stumbling around in the dark. I didn’t know it was a system. So what could have taken 2 years took me 6. When I started coaching other agency owners, I saw the same pattern everywhere. Smart people. Good instincts. No sequence. I finally sat down one day and tried to map it. My prompt to myself: is there a framework for growing and scaling that I believe could work for every agency owner? My answer is the Money Maker Map. It’s 33 steps over 7 phases. Every step depends on the one before it. It’s the backbone of my entire Make More Money coaching program. It’s the reason my students go from $100K to $1M+. It’s the most valuable piece of IP I’ve ever created. Here’s what I‘ve found to be the 7 phases of scaling a services business: 1️⃣ Baselines — take inventory of where you actually are 2️⃣ Cash Reserve Building — build leverage so you can focus 3️⃣ Positioning — identify your ideal client and your best offers 4️⃣ Proof — establish your reputation as an expert 5️⃣ Pricing — deliver full price offers with confidence 6️⃣ Scale — systematize and hire 7️⃣ Expansion & Optionality — decide where to go next Most agency owners jump straight to Phase 5 or 6. They skip the steps they haven’t earned yet. Then they wonder why everything feels like chaos. The Money Maker Map won’t let you do that. It answers one question better than anything else I’ve built: “What should I be focused on right now?” Three steps to using it: → Find your current step. Be honest. → Commit to finishing the current step before moving on. → Ignore everything past it. That’s the discipline most agency owners are missing. That’s what separates “busy” from “profitable.” My slow learning can be your fast learning. What took me 6 years could take you 1. The Map is free. The discipline to follow it is the hard part. I built this for agency owners doing $100K+ who want a clear path to $1M. Comment “MAP” and make sure you’re following me. I’ll DM you the link.

I’m a designer who’s 99% done with my website. I also bought another domain last night. 🫠

@onlysweatequity Sweat

Before you develop your brand's content strategy, you need to determine your brand's archetype. There are 6 primary content archetypes. Here's what you need to know:

The goal wasn’t to make the brand noticeable. It was to make it believable - something that could sit comfortably across brochures, hoardings, and digital touch-points, and still hold up once the homes were built. Full project on the site 👉 colmoconnor.com/project/the-ab…

That meant interpreting Georgian proportion rather than copying it, drawing from local stonework without being literal, and building a typographic system that felt established rather than styled.

When branding residential developments like The Abbey, Clonmel, restraint matters more than invention - especially when the brand exists before the buildings do.

The Abbey Clonmel - brand identity for a Georgian-style residential development in Marlfield, Co. Tipperary. Designed to feel established, elegant, and quietly confident, the identity draws subtle influence from local architecture and stonework. colmoconnor.com/project/the-ab…

I’ve been thinking a lot lately about why branding for architectural practices feels different to most other sectors. Structure, restraint and longevity tend to matter more than expression - and the best identities often stay out of the way of the work itself.

Issue 02 will go out next week - signup here if you want to catch the next one 👇 colmoconnor.com/newsletter-sig…

Issue 01 is out - thanks to everyone who signed up this week, you’re all amazing!

I’m also keen to open the floor to questions, topic suggestions, or simply to connect - whether that’s over email, a call or DMs. If that sounds useful, you can sign up via the link below colmoconnor.com/newsletter-sig…

I’ll be covering things like: • moving from studio → freelance → in-house/corporate → freelance (again) • brand strategy, social strategy & planning • pricing & positioning • behind the scenes (setup, tools, processes) • potential passive income streams

If you saw my post before Christmas, you’ll know that there were a number of redundancies across all departments at Scurri, with my role as Brand / Design Manager being one of those. Since then, I’ve set up a proper home office and taken some time to reset.

If you’re looking for brand support and want to: • Look 10× bigger • Get to market faster • Raise a round • Earn customer trust • Stand out from the crowd • Save capital Or simply have a project in mind, let’s chat next week. Website link in bio

Offering fixed-fee brand design, brand strategy, website design, social assets, and creative direction.

After 4 great years at Scurri, my role as Brand / Design Manager has come to an end. Scurri has entered a period of restructuring, and unfortunately, this means my role as Brand / Design Manager has been made redundant.