Shoupe

The difference between buying a new narrative and buying an established narrative at a discount is the source of your expected return. When you buy a new narrative, you're betting that: > Demand will show up > Community will form > Liquidity will arrive > People will pay attention The upside can be big, while the failure rate is equally high. But at ZERG, we minimized the risk because tokens that failed to launch will be refunded to users who chose to believe. When you buy an established narrative at a discount: > Demand has already been proven > Community already exists > Liquidity already exists > Attention already exists > Network effects already exist The question is now whether the market is currently underpricing the strength of that demand. In other words, new narratives are primarily exposed to adoption risk, while established narratives are primarily exposed to sentiment risk.