TheSaintv3

A Trustpilot flow is one of the highest-leverage automations you can build, and most brands either skip it or build it backwards. Here is the backwards version. They want more reviews, so they email every customer a direct Trustpilot link the day the order ships. Two problems show up immediately. The product has not been used yet, so the review is really about delivery. And every customer, including the unhappy ones, gets a one-click path to your public rating. You end up with a wall of 1 and 2 star reviews about shipping speed, sitting in public forever, dragging down the number every future buyer checks before they purchase. The right version is a separate, dedicated flow with two design decisions that change everything: when it fires, and how it routes. On timing, it should trigger around 30 days after purchase. That delay matters because it guarantees the product has been delivered and actually used. A review from someone who has lived with the product for a few weeks is more credible, more detailed, and far more likely to be positive than one pulled out of someone the day a box arrived. On routing, the flow asks for a rating before it sends anyone anywhere public. Four and five star customers get sent to Trustpilot, Google, or your product page, where their review compounds your social proof. One, two, and three star customers get routed to a private feedback form instead, something like a Google Form, Loox, or Judge.me, that goes straight to your team. This is not about hiding complaints. It is the opposite. It puts negative feedback in front of the people who can actually fix it and recover the customer, instead of broadcasting it where it just costs you future sales. There is one nuance that separates people who understand this from people who just copy the tactic. If your Trustpilot is already in good health, do not rush a pile of reviews in with a campaign blast. A sudden flood of solicited reviews looks unnatural, and you have no control over the mix that comes back. Let the flow trickle a steady few from happy, recent buyers. It builds the rating naturally without putting the number you already have at risk. How to build it: 1) Build it as its own separate flow, set up alongside your standard flows, not as a step inside post-purchase. It has a different trigger and a different job. 2) Trigger it roughly 30 days after the order, so the product has been received and used before you ask. 3) Open with a simple rating question. Nobody reaches a public review site before you know how they feel. 4) Route 4 and 5 star customers to Trustpilot, Google, or your product page. 5) Route 1 to 3 star customers to a private feedback form your team monitors and actually responds to. 6) Make sure two things exist before you turn it on: enough delay that the product was used, and a real negative-review destination. No private form means everything lands in public. 7) If the rating is already healthy, let the flow trickle. Do not force reviews in with a campaign blast. This Trustpilot flow that waits for the product to be used and sorts by sentiment is how you grow the rating on purpose while catching problems in private.