Anthony
826 posts
"Yea we've heard this exact pitch before, I know it won't help our performance" Confessions from a failed agency audit 🧵 I pitched a brand a few weeks ago and the hook above is exactly what they said during the call, not a great start right? CPA was increasing rapidly, they hadn't found a winning ad in months - but everything I said fell on death ears. Here's 5 things I found in their data, all of them had been heard before but not yet fixed or implemented. No. 1: Their pixel was receiving events on really 🌶️ websites, easy fix - you just block the domains in Settings, but it hadn't been flagged by their current provider or the spotted by the brand. Red flag number 1.
$215k spent on our ads yesterday for a client With one ad spending $87k LFG, absolutely electric God bless the team Need to hit that $1m spend in a day next Gas pedal
$100k a month isn’t considered much in Ecom It’s pretty easy for anyone with half decent ads and a ok product to achieve that So ask yourself, if $100k in a month is easy, why do so few people struggle to hit that number in a day? If you’ve done it in a month: you’ve proved your customers are out there, you’ve proved you can acquire them efficiently, your website and ads convert etc So if you can do it over a 30 day period, why can’t you do it over a 1 day period? There are a number of factors that come into this like delivery efficiency from meta etc but I genuinely believe the main thing is just having the balls to do it I’ve fundamentally changed my business and brought it to new heights numerous times from simply saying “fuck it” and upping the budgets, even when the numbers didn’t really justify me doing it No other changes than that This is something the nerds will never understand unfortunately
@ecom_rg do you mind sharing your campaign structure? and how you scale? do you start the day off on a base budget and when you see performance doing good, double budgets? would you say that's better than having a super high budget from the start of the day every day1
my client's ABO testing campaign spends $4k/day most people think testing campaigns are just for finding winners and moving them to scaling but here's what I do differently every ad concept I test gets scaled up in its own ad set, and then duplicated to scaling basically its horizontal scaling and it works for two reasons > First, not every ad can handle high budgets. some ads crush at $200/day and fall apart at $600. instead of forcing them to be something they're not, I let them live where they perform. 20 ad sets running between $200-400/day adds up fast > Second, it builds engagement and history on those ads. meta probably won't favor them in scaling right away. but with more time and more social proof, it might pick them up later so instead of turning a test off when it's done, or just leaving it sitting there doing nothing try scaling each winner up in its own ad set because a bunch of small winners running together adds up to a lot of spend the account would have otherwise left on the table most people are looking for the one ad that scales to $10k/day meanwhile the account spending $4k/day in "testing" is quietly carrying the whole thing
