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Sunit Singh
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Sunit Singh
@surdattack
Design. Product. Cycling. Low Carb. Outdoors. Father of two. Partner of @pinxsehgal Now: @getfincent Previous: Design Capital @cleartrip @olacabs @burrp
Bengaluru, Karnataka, India Entrou em Temmuz 2009
371 Seguindo6.2K Seguidores

How design ruined my life. Irritation by a thousand cuts.
@surdattack/how-design-ruined-my-life-c01ca56914ca" target="_blank" rel="nofollow noopener">medium.com/@surdattack/ho…

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💡Bar-tailed godwits are extraordinary migrants. They prepare by gorging on food to build massive fat reserves (sometimes doubling their body weight), then undergo physiological changes like shrinking internal organs to lighten the load and reduce energy needs. They can even "sleep" with one half of their brain at a time while flying. They navigate using Earth's magnetic field, stars, and other cues across the open Pacific with no land in sight.
This juvenile bar-tailed godwit (tagged "B6") that set the world record for the longest non-stop flight by any bird (or animal) in October 2022 , migrated from Alaska to Tasmania, Australia. It flew approximately 13,560 km (8,425 miles) in about 11 days without landing, eating, drinking, or resting. This surpassed previous records set by other bar-tailed godwits (e.g., one in 2021 flew ~12,000-13,000 km).
This is officially recognized by Guinness World Records as the longest non-stop migration by a bird.👌

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🚨 JUST IN: A migratory bird just shattered world records — flying 8,425 miles (13,560 km) NON-STOP across the Pacific without landing once.
The bar-tailed godwit doesn’t stop to eat, drink, or sleep during its migration across the Pacific Ocean. Its journey from Alaska to Australia takes roughly 11 days of continuous flight, covering over 13,000 kilometers through storms, headwinds, and open ocean with zero land beneath it the entire time.
Before departure, it does something almost surgical to its own body. It shrinks its digestive organs down to almost nothing, converting the stomach, intestines, and liver into raw fuel. The bird essentially eats its own gut to make room for fat reserves that will power its wings for nearly two weeks straight.
The brain doesn’t fully sleep either. Half of it stays active while the other half rests, alternating in shifts mid-flight at altitude over the open Pacific. The godwit is simultaneously unconscious and navigating with magnetic field sensitivity that no human instrument in the 18th century could replicate.
What makes this genuinely staggering beyond the physical record is the navigational precision involved. The bird leaves Alaska and arrives in New Zealand with accuracy that would embarrass early GPS systems. It reads Earth’s magnetic field, atmospheric pressure gradients, star positions, and potentially quantum-level compass mechanisms inside its eye that literally let it see magnetic field lines overlaid on its visual field.
Evolution spent millions of years building an aerospace navigation system inside a 300 gram animal.
We spend billions engineering machines that do what this bird does on instinct, fat reserves, and half a sleeping brain.
The longest recorded non-stop flight by a commercial aircraft is around 20 hours.
This bird does 11 days.
Without a runway.

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Across these journeys, the pattern has been consistent.
I typically join teams to sharpen product direction, improve design judgment, or clarify the story—whether that's through supporting hiring or mentoring teams toward a higher bar of execution.
Different companies and contexts, but a similar intent: building better products with more clarity, care, and conviction.
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@lifeofraghav19 Because restaurants don’t care about your health
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My nephew Aniruddh Ramesh is missing since 15 February, 2026.
He is Astt Prof of Psychology in a prominent college in South Bengaluru and stays in Hanumanthnagar. He is 32 years, 6, 2 “ inches height and a quiet boy.
The Tilak Nagar Police under guidance of Ms Sujeeta Md, IPS, @DCPSEBCP is doing its best.
I seek the help and support of Social Media users to help us locate our boy for which we will be extremely grateful 🙏 @CPBlr @DgpKarnataka

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The sharpest design thinkers are meeting on 28 Feb. If you’re obsessed with the craft, you’re invited.
🚀 Design Tank Episode 5 is back - a place where top-tier design minds meet to talk craft, portfolios, and careers.
Dive deep into portfolios with our design mentors:
→ @surdattack - Design Advisor, Co-founder & Former Head of Design, Ola & Cleartrip
→ @hvpandya - Head of Design & AI Principal, Atlassian
→ Senthilnathan Shanmugam - Global Head of Design & Experience, Freshworks
→ Meghna Raghunathan - VP of Design and Experience, SpotDraft
✨ Get direct access to hiring teams looking for design talent. This is your chance to skip the ATS and meet them directly.
❓ When and where?
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📍 SpotDraft Office, HSR Layout, Bengaluru
📅 28th February 2026 | 10:00 AM - 2:00 PM
💰 Access Fee: ₹649
🙏 Huge thanks to @spotdraftHQ for partnering with us and sponsoring the venue!
This isn’t first-come, first-served. We’re accepting 60 members only to keep it high-quality and intentional.
Link to learn more and apply 👇 luma.com/b3s2rrjt




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