Ucee

Web3营销十条原则 做了web3项目之后，再比较跟做web2项目的营销方式上总有着很微妙的差别，传统的营销思维很多都无法套用，本质上个人认为是因为web3项目的成功跟社区的用户息息相关，更加下沉式的方式更容易让用户产生共鸣，利益绑定，积极共创。 1.吸引，并非追逐 就像我们上推看到铺天盖地毫无新意的统一广告，第一反应是这什么项目？又来割我的吗？ 硬推销让人反感，构建共识和信仰才是核心，通过内容，社区，空头等策略吸引用户主动关注，而不是疯狂投放一样的广告文案 2.困惑即流失 web3产品通常比较复杂难懂，小白不友好，降低认知门槛是关键，简化叙事，例如eigenlayer将restaking概念可视化，让用户快速理解怎么玩 3.病毒传播是手段，不是结果 病毒营销需要设计，而不是等着用户自发传播，比如通过奖励机制，UGC传播，身份绑定让用户主动推广 4.注意力不是最重要的，忠诚才是 投放广告，制造热点容易，但长期信任产生用户粘性才是护城河，强社区造就强项目，需要持续培养核心用户并能听取他们的建议迭代产品和满足他们的真实需求 5.无留存的fomo，如旁氏骗局 仅靠fomo不可持续，要有实际价值支撑留存，短期靠空投和激励政策让用户进场，长期靠产品体验+生态建设让用户留下 6.用户才是主角，不是品牌 web3用户比web3更在意个人价值，让用户成为品牌代言人，让KOL和用户创造内容，品牌可以做幕后推手，用户驱动的叙事比品牌自嗨更有效 7.人们更热衷于分享能让自己加分的内容 Web3用户很愿意传播能提升自己形象的内容，比如某个项目的独特身份，早期建设者，通过什么工具赚了多少钱，资产展现，提前设计可以让用户炫耀的传播点 8.最好的营销让人感觉不到营销 社区排斥广告式的营销，怎么办呢？那融入文化，成为趋势，讲角度，讲叙事 9.有时缺的可能不是受众，而是更好的激励机制 比如这个周期gamefi没有了声音，为什么？因为大家都知道了，gamefi没有好的经济模型，活不过3个月甚至2周，优化经济模型比单纯拉新更重要 10.让用户成为生态的股东 让用户可以拥有一些身份形成真正的共创关系，鼓励积极贡献者，不要让他们寒心 欢迎有心得的builder们一起讨论！

@cz_binance 💯

💯

china uber taxi driver uses apps more than I do🫡

@justinsuntron 🫡

公开透明

crazy…

been on my feet non stop hopping between events in KBW, all about perp dex&sui community

@meei_messiah 你的另一部分没被盗的可以unlock吧

@ucee65 白帽还在帮我弄

unlocked my $wlfi

@meei_messiah 哈哈 你的呢

@ucee65 恭喜小姐姐

@0xRyomenSukuna i also think it's guy sukuna!!

Manifesting $HYPE to $60 and my girls will do this to me 🤑 Hyperliquid.

@0xRyomenSukuna @fojizzles 最近的ticker好像是eth😅

@ucee65 来给个ticker我和 @fojizzles 也想看看哪个能够出金狗🤑

商战开始了嘛！！ Pump币价涨了20% 逆势增长 虽然24小时毕业代币依然bonk领先 但是pump.fun24小时token launch总数反超let’s bonk

@DoctorD_OG 蛤 你会打中文的嘛

@ucee65 Pumpfun 的回歸令人驚喜

#golfgirl #topgolf 夏天就是咔咔打

@jonahlau_ @animocabrands @opencampus_xyz wow happy for u!!!

I left corporate law to learn coding Everyone told me it was career suicide 5 years later: - Scaled Crypto​.com's product team - Joined Magic Eden as Head of Product - Became Head of Portfolio at @AnimocaBrands - Co-founded @OpenCampus_xyz Here's the story: I was working 60+ hour weeks as a corporate lawyer, drafting contracts and sitting through compliance meetings The money was good, but something felt wrong I kept seeing these tech companies change the world while I was helping banks navigate regulations... So one weekend, I signed up for Startup Weekend in Hong Kong with zero tech experience. My team didn't win, but I met passionate people building things that actually mattered That’s when I knew I had to change paths The transition was brutal though. I tried juggling law with being a startup co-founder and completely bombed. Wasn't ready for it and couldn't give it the time it needed That failure taught me something crucial: if you want to make a real change, you have to go all in So I quit law, flew to New York, and joined Fullstack Academy's coding bootcamp. Won my first hackathon there and landed several startup job offers Then I joined Crypto​.com as their first product manager. Built the team from 1 to 300+ people. Pretty much every major product they launched, I was involved in building from the ground up... their VISA card, their Exchange, you name it But I wanted to understand crypto native communities, so I joined Magic Eden to work on their marketplace and launchpad I learnt how web3 really works... The culture, the people, the instincts needed When Animoca reached out, they wanted someone who could incubate projects from scratch. OpenCampus became our first major build We're building networks where learning gets rewarded and verified on-chain Where anyone with internet access can gain skills and earn real income from them My whole lawyer-to-coder journey proved that anyone can completely transform their lives with the right mindset, and openness to new ideas tools and opportunities That's exactly what Open Campus provides. Giving people the chance to learn, prove their skills, and build a better future Your background isn't holding you back. It's your unfair advantage waiting to be unlocked.

sit on the first raw and listened to keynote from @ysiu yesterday at Animoca Portfolio day, got refreshed!!

@Daniel_fu6 @YakaFinance 不错不错！！

每周潜力项目 #YakaFinance Yaka Finance @YakaFinance 是基于 Sei Network 的去中心化金融（DeFi）项目，定位为 Sei 网络的原生流动性引擎，结合了去中心化交易所（DEX）和项目启动平台（Launchpad）的功能 为用户提供高效、低滑点的交易体验，并支持 Sei 生态系统内项目的孵化和成长。 #核心功能 去中心化交易所（DEX）：首个采用 ve（3.3）模型，支持代币交换、流动性池提供和奖励机制，实现低滑点和最实惠定价。 高速 低成本。 #平台合作 与Sei Foundation合作 为sei生态内的优质项目提供募资和社区建设平台 利用流动性资助计划增强 DeFi 生态的流动性。 #项目近期发展 ve(3,3) 进行了upgrade，Yaka 致力于构建深层流动性池，支持 Sei 生态的可持续增长，并探索现实世界资（RWA）与 DeFi 的结合。同时分配分配 200 万 $YAKA（占初始供应量 1%）作为奖励。 #市场反应 通过ai技术分析看涨率📈 散户也看好sei生态 - 10% 用于生态系统基金，支持 Sei 生态项目 -16%分配给团队分批解锁发放 -6%用于空投奖励早期用户 website：yaka.finance

@snow949494 hihi Lei, can you check my dm? thank you!!

Gmeow What’s your current mood emoji? Tell me something that made you smile this week😊

@sandraleow hey, Sandra what's your take on on chain platforms, like bullx, axiom working with kaito? curious if they are not going to launch any token, how would the collaboration with Kaito benefit these platforms?

@Punk9277 hey, Yu Hu what's your take on on chain platforms, like bullx, axiom working with kaito? curious if they are not going to launch any token, how would the collaboration with Kaito benefit these platforms?

where is Kaito in the AI x InfoFi journey? we led the meta on democratized attention formation - yappers get to eat we will soon lead the meta on democratized capital formation - community gets to eat we will then lead the meta on democratized market formation - traders get to eat few

galaxy questn等任务平台用完会发现大部分都是bot，带不来真实用户，只能堆数据偏偏自己，VC和交易所 point system做出来为的是留存率，只是刷数据的一种方式，结果也是为了满足能上交易所的门槛罢了 每一个产品有自己的unique point和target audience，还是从这个方面下手吧，不同的产品寻找用户的途径是不一样的，比如有的可以拉新但有的只能存量博弈 至于KOL的使用，矩阵号和统一的广告词用不了一点，垂直方向的KOL更适合，不用太在意follower count，毕竟大部分都是刷的，看真人互动 垂直方向的头部KOL，除了可以带单还有branding效果，但是贵；中腰部是最适合带单的，价格合适还有量