Today we are launching Kaito Studio beta. Starting today, we’re moving to a new model where brands and creators can more intentionally match based on mutual fit, selection, and expectations - launching with 16 partners, with more in the pipeline as details are finalized. Since launching our waitlist in February, a rapidly growing network of creators has joined Kaito Studio, representing 80 million collective followers and $14 billion in follower net worth. These creators span 118 countries, with English-focused creators making up the largest segment, and China and Korea representing the largest country cohorts. Around 30% have also joined with TikTok, Instagram, or YouTube accounts, positioning them to bring content cross-platform. From here, Kaito Studio will focus on solving three main problems, one step at a time: - Ambassador and creator matching - helping brands find the right ambassadors or creators based on data, audience, and subject alignment - Performance attribution - measuring real impact across influence, mindshare, and conversion - End-to-end orchestration - powering a repeatable workflow from creator matching and campaign execution to measurement, evaluation, and optimization We will ramp up opportunities over the coming weeks as more brands finalize their profiles and program details. As we continue building more features for the GenAI and agentic ecosystem, stay tuned for more opportunities ahead.
