nobody in india is talking about physical gtm. and it's the cheapest unfair advantage on the table right now. sf figured this out years ago. doormats with the prospect's name. the $20 wine drop. cold caking. sendoso is a $700M+ company built entirely on this insight. india founders are still sending tote bags and stickers. at nexla, i came up with the idea of sending cupcakes branded with our new product going out to prospects on launch week. and let me tell you, it works. the math is sitting right there. india corporate gifting is a ₹14,000 cr market growing to ~₹28,000 cr by 2030. cold email open rates are at all-time lows. ad CPMs keep climbing. and the one channel where you can guarantee your brand lands in front of a decision-maker - physically, with intent is the one nobody is investing in. and i want to talk about this. so i have two questions for you to answer - 1/ what's the sharpest physical gtm play you've seen or run? not tote bags. the weird stuff that actually moved a deal. 2/ i'm building something in this space, done with taste in india. founders, gtm leads, investors - would you use it? what's broken about how you do this today? asking because i'm testing this in the next few weeks. roast it if you have to.

@NimishaChanda What did you think of the visual of people eating your brand?

@pythonhulk Wait. What?

Used to work for an events company back in 2015-16 where branded cupcakes was an engagement/activation option we sold for sponsorships. That option was quite popular until one major company I was pitching this to said that they didn't like the idea of people eating their brand. I couldn't unsee it after that 😅