Edelman APAC

Wishing you a blessed Eid filled with peace, happiness and prosperity. Eid Mubarak! ✨🎊

The Singapore Tourism Board appoints Edelman as its PR partner! We’re looking forward to partnering with STB to support its communications and storytelling for Singapore as a leading global destination. Read more in @MarketingEds: edl.mn/4qDhgdA

Wishing you strong momentum, enduring success, and spirited health as we enter the Year of the Fire Horse. 🧧🐎

As conversations around AI, personalisation and fragmented feeds evolve, Edelman APAC Chief Strategy Officer Pooja Rawat shares her perspective on what this shift means for media, trust and brand intent. Read the full piece via @LBBOnline: edl.mn/3Zn1A3b

Why do global comms strategies fall short in local markets? Edelman APAC COO Christiane Schulz shares her perspective on how AI can help teams focus on relevance in @Provoke_News. Read the article: edl.mn/3O4tpef

What powers brand performance in 2026? Mazuin Zin, CEO of Malaysia & SEA regional advisor at Edelman, tells @MarketingEds that trust will overtake traffic as the real growth driver as brands compete to earn their place in both human & AI discovery. Read: edl.mn/4oSirpz

What’s driving the new trust equation in 2026? Sofia Yip, Head of Brand & Gen Z Lab APAC Lead, tells @MarketingEds why brands must tap Gen Z authenticity, engage the 55+ demographic & invest in earned, culturally nuanced ideas in an AI-driven world. edl.mn/3M6IPxm

What is shaping integrated communications in 2026? Delicia Tan, CEO for Edelman Singapore, HK & Taiwan, tells @MarketingEds that the future lies in using AI to amplify human insight, not automate it. Read more: edl.mn/47NMhWh

🎇 Wishing you a Diwali filled with light, laughter, and new beginnings. May the festival bring joy, health, and prosperity to all who celebrate. 🪔

Yesterday we partnered with Reuters Institute to launch the APAC findings of the 2025 Digital News Report, followed by a panel discussion on news consumption, trust & the media landscape. Watch the recording: edl.mn/4fY3dLW Download the report: edl.mn/45F6Vqz

Edelman Australia CEO Tom Robinson will take the stage at the World Chambers Congress in Melbourne this September, sharing insights on why trust has become the defining factor in how organisations grow and lead. edl.mn/4oQUJdT

AI powered search is transforming how consumers discover brands. On 16 Sept, Edelman experts across APAC will discuss the impact of Generative Engine Optimisation (GEO) on visibility, trust and business strategy. Register here: edl.mn/3JADhdi

Edelman has received 17 shortlist nominations at this year’s SABRE Awards Asia-Pacific. We're proud to continuously produce industry recognised work that builds trust for our clients and drives impact for their organisations.

Delicia Tan, CEO of Edelman Hong Kong, Taiwan & Singapore, shares how she builds cross-market collaboration and lasting client partnerships in high-trust, high-context environments. Read her perspective in the latest Agency Leadership Decoded by @MarketechAPAC.

"Credibility in health is being redefined," writes Will Collie, Vice Chair, Health, APAC. In the latest Trust and Health report, he explores why lived experience now matters as much as expertise. Read more: edl.mn/3Uukdzz Full report: edl.mn/4kb2qrH

Where can brands take more risk? Phyllis Yip, Head of Strategy at Edelman Hong Kong, writes for @LBBOnline on an “industry leaning towards risk aversion” following this year's Cannes Lions, and what brands must do to counter it. Read more: edl.mn/465v0HD

Edelman campaigns and teams across the region were recognised as best-in-class at the PR Awards Asia-Pacific 2025. Congratulations to our clients and teams on these award-winning collaborations. 🏆🎉

Yesterday, Edelman Malaysia earned a Commendation at PR Awards APAC, which follows the agency’s recognition as a finalist for Global PR Agency at the Campaign AOY Awards. These honours add to a growing list of distinctions, showcasing the team’s trusted, best-in-class solutions.

PRWeek Global Awards 2025: Public Sector #pr #comms @EdelmanPR @EdelmanAPAC buff.ly/679PbFu

Edelman has picked up 7 shortlists at the 2025 PR Awards Asia Pacific. Congratulations to all our teams across the region behind the 5 campaigns that have been distinguished as best-in-class, as well as Edelman Malaysia for being a finalist for Specialist Consultancy of the Year.