Dr. Heather Dretsch

Although Gen Alpha slang confuses its older generations, this youthful group might not be that different from their Millennial parents. ☝️ trib.al/eIm4JNG

Generation Alpha, the youngest generation, born between 2010 and 2024, is quickly emerging as an influential demographic and is poised to shape society like never before. goodmorningamerica.com/living/story/w…

How Marketers Can Connect With Generation Alpha salesforce.com/blog/generatio… via @salesforce

TikTok is ALL the rage – especially among Gen Z. 📲 Heather Dretsch, assistant professor of marketing, explains how brands can tailor the narrative they’re building on social media by better understanding the Gen Z mindset & motivation. Read more. ➡️ ow.ly/jbSM50Lb286

Brands offering behind the scenes peeks are building meaningful relationships their followers - here’s what we found in our recent data:

@billrand @NCState @NCStatePoole Wonderful and well-deserved, Bill! We’re so fortunate!

I found out today that I have been officially promoted by @ncstate to Professor as of this August! Thank you to everyone at @NCStatePoole for making this possible! I couldn't ask for better colleagues! I'm so excited about what the future holds!

“Me time” is valuable if you think about it as such!

@NCStatePoole assistant professor of marketing Heather Dretsch explains why generation Alpha will choose their parents brands. ow.ly/JCux50Ii7uy

Meet the Mini Millennials: Generation Alpha | Poole Thought Leadership poole.ncsu.edu/thought-leader…

How Brands Use Color #MakeBrandsMatter

AddThis | Home authors.elsevier.com/c/1Wbbrc9~lrg3…

Advertising’s giant conglomerates are struggling to keep up with the digital age wsj.com/articles/data-… via @WSJ

We’re joining Professor Dretsch’s traditional and digital brand promotions course this am. Student teams are presenting market research and advertising recommendations to @Trophybrewing management. #ThinkAndDo

Traditional Media vs. Social Media Learn more from the @ogilvypr survey -> bit.ly/2avveOG #OMISurvey

Ad Review: The Super Bowl That Made You Cry adage.com/article/specia…

Taylor Swift’s 5 Lessons for Marketers | CEB Blogs executiveboard.com/blogs/taylor-s…

The winner of Super Bowl 2015 ads will be... puppies - Money - TODAY.com today.com/money/winner-s… via @todayshow

This North Face Store's Floor Disappears, Forcing Startled Shoppers to Climb the Walls | Adweek adweek.com/adfreak/north-…

40 Brand Logos With Hidden Messages, Starting With the Most Famous One | Adweek adweek.com/adfreak/40-bra…

How Custom Content Has Changed TV Buying and Planning adage.com/article/media/…