Patrick Thompson

Proud to introduce Prospecting in Clarify. Source leads with Lead Finder, send outbound with Campaigns, and close deals - all right in your autonomous CRM. Live for all users today. clarify.ai/prospecting @getclarify

Full episode with @camplejohn, @patrickt010 and @sniyogi: → YouTube: youtu.be/6RQs_OgqqPM → Spotify: open.spotify.com/episode/4iUS7S… → Apple Podcasts: podcasts.apple.com/us/podcast/id1…

Keep an eye out for a big update from us next week!

@darian314 @Nasdaq Let's go!

Thank you @NASDAQ!

@darian314 @GradientVC @agarfinks @FortuneMagazine Y'all are legends 🙌🚀

We're thrilled to announce @GradientVC's Fund 5: $220M, oversubscribed, and fully independent. As @agarfinks wrote in @FortuneMagazine's Term Sheet this morning — we founded Gradient when nobody took AI seriously. Turns out that was the point. 📰 fortune.com/2026/03/17/goo…

@aikarjal We're building this at @getclarify, our previous company was a CDP, and now we're building a CRM that has a flexible data model and is connected to all of your customer data. Launching our agents framework soon on top of it!

Someone needs to build a company around Customer Context Graph. Collect all the threads – emails, meeting transcripts, slack messages, contracts, deliverables, detail, info, and config – from your customers into context that can be explored and queried by agents. This info is scattered between CRMs, ticketing systems, note takers, product, landing pages – it's inherently cross platform information. You need a new solution. Kind of how Segment did it trad SaaS apps. With this context, you can fire up Claude Cowork or similar for ad-hoc work or build extremely powerful agent automation flows. Expose the context as skills, MCP, and file system. Even better if you build it as open-source with a hosted option so people can take it on-prem as needed. Create a connector ecosystem around it. This will power every single next-gen AI-native full-stack business. Sort of like the context graph (@ashugarg @JayaGup10 ) that has been discussed recently but I'm thinking something very concrete: "Get me all the context about this particular customer." A customer-level, cross-system context substrate that agents can explore and act on

@bprintco We've been building this @getclarify. Agent-based + context-aware. We do have a pretty interface but you can do everything from the agent as well.

I see a lot of people posting about replacing their CRM with something they vibe coded. That’s cool. I love it. But what I haven’t seen yet is someone actually reimagining what a CRM should be in an AI world. Right now everyone is just rebuilding Salesforce with prettier buttons. I don’t want a better interface. I don’t want more dashboards. I don’t want another place to click around. I want a completely different way to interact with my business. I don’t want to: - search for a customer - open their record - pull up their estimate - copy/paste my line items - checkbox attachments - click send I want to pull out my phone and say: “Send John Smith an estimate for 3 acres at tier 2 brush density and tier 1 terrain.” And it just does it. Or: “Follow up on all pending estimates for the next 30 minutes. Give me a quick summary of each job and connect the call.” Or: “Which customers haven’t paid in 14 days? Text them a reminder and flag the ones that don’t respond.” Or: “Who are my top 10 repeat customers? Draft a thank-you email and a referral offer.” Or: “What jobs next week need equipment mobilized? Notify the operators and update the schedule.” That’s the CRM I want. I don’t want a Salesforce clone. I want someone to take this to the next level. There are some absolute killers out there right now building insane things. Someone is going to crack this. Build that please.

@adamwathan Thanks for sharing. ❤️ Mad respect for your contributions. You’re a legend.

🎧 Recorded a new morning walk this morning, hard one to share because I'm sure people will want to roast me for it but have been transparent up until now so publishing it anyways.

@benln We do #4 pretty well at @getclarify, plus it’s a full blown CRM that automates a lot of the pre/post follow-up.

Side-project ideas:

@matt_teeixeira @darian314 We got a few of those on the team!

@darian314 The "G'day" sounds very 🇦🇺

Salesforce is the AOL of the AI era - decaying slowly and not innovating Clarify is the CRM for the AI era and it’s why so many companies are switching! Let AI run your sales process and build a data model specifically for your business. Today they launched Rep and it’s just awesome 🚀 check it out:

Big news: we just launched Rep, your personal sales agent 😉 It preps your day, keeps deals moving, handles the busywork, and lets you ask anything about your pipeline. 👉See it in action below and try it for free here: clarify.ai/rep

The team at @getclarify has been building something amazing for you. It's yours to try next week.

@mattdornfeld @levie @getclarify Glad you liked what we're working on!

@levie Unfortunately predictable. Stories like this cause CFOs to clamp down on testing + learning... would have loved to have been in the room for the pitch on vibe-coding a CRM instead of just investing in a modern stack. I saw a demo of @getclarify recently and thought it looked cool

Lowering the cost of building software does not change the fundamental value proposition of commercial software. Commercial software means that you get a dedicated organization that is accountable to running your tech, keeping your tech up to date with the latest features, fixing bugs, handling security, and so on. Their survival depends on doing all of this vs. your custom one-off CRM system will eventually be a pain for you to manage. What lowering the cost of building software does do is the following: 1. More viable competition in every category of software, which means that customers will get more value over time because companies will have to compete more to retain customers. This may incrementally lower the cost of software per category, but more importantly it will just mean there’s better and more features for your every need over time. 2. Software for ever smaller niches. You’ll see software in verticals and for jobs that there previously was no viable market for because the TAM was considered too small to justify building a full solution for. Now it will be possible because a smaller team can go after these markets. 3. Custom software for all the things that commercial vendors don’t support. There will be 10X more custom software for all the bespoke requirements that companies have traditionally had but was too expensive for them to build or have an SI create. 4. And of course software for all the things we never had software for before. Software for product prototyping, software for bespoke integrations between systems, and on and on. When custom software costs almost nothing to create and can be relatively throwaway, we’ll see it show up as a solve for way more problems (for better or worse). In all, we’re going to see orders of magnitude more software get produced because of AI agents. But it will be in different places than we expected.

@cailen As someone working on an AI-CRM at @getclarify we're a long way off from being able to vibe-code something that can replace a SOR. The layers of complexity are real when you start to dig in... integrations, flexible data model, workflows, etc.

Just met a company that vibe coded an entire CRM to avoid paying for HubSpot or SFDC over the last year. It’s now become a burden to maintain and missing key functionality / third-party interoperability as they scale… They’re now migrating to HubSpot. App layer is fine.

@garrytan Should check out @getclarify, autonomous CRM with built in agent + MCP connector.

All non-AI companies just need to release an agent that lets people query their system of record at this point. It's 2025, it's time. I'm sitting here in clay.earth trying to do something and realizing: why the heck am I using the UI?

I co-published a piece on the importance of founder communities with @patrickt010 from @getclarify Bottom line: Being a founder is the loneliest job in world. The only cure is to find a sense of belonging with similarly maniacal individuals that you resonate with.

The hardest part about building a startup is not the work. It's showing up elsewhere in your life while you do it. Wrote deeply on my experience with this here: patrickthompson.substack.com/p/the-first-te… I'm still learning the balance. What do you do that helps?

Everyone loves the founder story. Few understand the journey. That's what Founder Therapy (my new substack) is about. The first post with @andruyeung is now live, discussing founder loneliness and finding community.👇 patrickthompson.substack.com/p/the-cure-for… We'll drop new ones weekly.

as such, the ultimate product experience is deep anticipation understanding a user’s behavior, patterns, and intent SO WELL that value is already there waiting for when they arrive (@getclarify does this rlyy well) it literally feels like i'm working with jarvis from iron man