Roc Pilon

Anybody can buy assets. Choices have consequences

Most people quit because things get messy. Winners learn how to operate in the mess.

@OisinO This is like saying don’t start x because other people sell x Since when do we do things because they’re easy? Be better and win.

Don't start a creatine brand. We have subscription data on 500+ creatine brands on Recharge. The ones that launched before 2023 do 8.5x more in monthly revenue than the brands that entered in the last 12 months. I don't think that gap closes, and here's why. I saw the same pattern in greens: 3.4x. Functional nootropics: 3.2x. Every time a supplement category commoditizes, the early brands aren't just ahead, they're unreachable. Because by the time there's real competition for the category, their subscribers are already on auto-ship. The new entrant never gets a shot at those people. The subscriber signed up when there was one real option. The product worked, and it became a habit. When five new brands showed up with better packaging and lower prices, the friction to switch was already too high. Entry timing in subscription isn't always about being first to market. It's about building habit before a customer has a reason to comparison shop. L-theanine is having its creatine moment. PepsiCo entered with Pure Leaf Mental Focus. Neutonic hit a $60M valuation on 7.5M cans sold. The mainstream wave is forming. The brands that get in before that wave and actually build the retention layer, not the acquisition play, will win. They're the ones sitting at 8.5x in four years.

@ashvinmelwani TikTok discount 30%

Took some chances on some retailers we weren't 100% about and now sitting on some excess inventory that we want to move pretty quickly. Does anyone have any suggestions or recommendations on getting through this?

Fable 5 is next level tooling for ecom/ real estate and entrepreneurship.

If it really was skill and not luck you'd do it again and again instead of becoming a guru after your exit.

@FCNightingale Which banks are holding the debt?

Texas distress report: $900M in CRE loans flagged for auction in July Distress at S2 Capital is behind one-third of this month’s troubled loans - five North Texas apartment properties. #commercialrealestate therealdeal.com/texas/2026/07/…

Use cashflow from businesses. Buy real estate. The more cashflow the more real estate we get to buy. Get tax advantages. That’s it. That’s the secret.

@ReeceWabara @aarabiiu Damn I didn’t make the cut

I admire the conviction. But 5 consecutive years of profit decline will take a miracle to turnaround. The competition in activewear is extreme & there are several fast growing brands at £100m+ rev, eating the market share & super profitable whilst doing it AYBL DFYN ONER CSB ADANOLA YOUNG LA etc

on god, gonna miss out on the bigger piece.

Been saying this for years… they print cash it’s worthless.

The rise and fall of syndication real estate from social media est 2019-2029 will be documented. All it took was increase in rates and time.

Felt like I was moved into another reality. Super weird experience

Boise, Idaho was hit by one of the most intense summer hailstorms ever recorded, with up to 8 inches of hail in less than an hour. [📹 hollykaydrinkard]

kind of incredible that boise, idaho got a $1T company before new york or all of europe

I stole this idea and now use it with every single employee. It’s the best illustration I’ve seen of teaching someone to be high agency. It says there are 5 levels of work: Level 1: “There is a problem.” Level 2: “There is a problem, and I’ve found some causes.” Level 3: “Here’s the problem, here are some possible causes, and here are some possible solutions.” Level 4: “Here’s the problem, here’s what I think caused it, here are some possible solutions, and here’s the one I think we should pick.” Level 5: “I identified a problem, figured out what caused it, researched how to fix it, and I fixed it. Just wanted to keep you in the loop.” Using this framework, here’s what I say to every new employee… You will live at Level 4 from Day 1 and as we build trust you will rise to Level 5. Being high agency doesn’t just mean tackling problems in this way. It means your entire way of working should be oriented to being a Level 4+ employee. Plz feel free to steal it as well. And ty @stephsmithio for the framework!

Closed today. 10 year leaseback in place. Downtown Boise Idaho

@MehtabKarta Scale e-commerce, invest in real estate, depreciate, refinance, repeat.

Brands that were being valued at ~18x EBITDA in 2021 when consumer was hot are now receiving offers closer to 6x - 7x. Enterprise value in consumer varies a TON based on factors outside of your control. So don't worry too much about an exit. Instead focus on creating high quality sustainable cash flow and a team you love working with. Eventually, consumer will rotate back into being hot and you can sell then. Meantime, make sure you enjoy the ride!

Maybe, just maybe, the guy you followed for investment advice was an actual retard fraudster

“A man who has not hit his Claude limit by noon has wasted his morning.” -Socrates