Get inspired by Citrix and GitHub's customer reference programs. See how they use these programs to identify and capture more of their customer success stories: bit.ly/3VaMWbf #casestudies #customersuccess #referenceprograms

Absolutely delighted to be a guest on @margotleong's Beating The Drum podcast. I can thoroughly recommend the series, & certainly hope my contribution is helpful to anyone interested in #customeradvocacy, #referenceprograms #b2bstorytelling. beatingthedrum.com/2020/07/28/how…

We interviewed a ton of marketing experts. Here's what they said about #referenceprograms: ow.ly/wupcF

We interviewed tons of experts. Here's what they said about #referenceprograms: ow.ly/uFouv

Customer #referenceprograms are dying. Are you clinging to dead weight? ow.ly/uqela

We interviewed tons of experts. Here's what they said about #referenceprograms: ow.ly/uqejz

Confused about #referenceprograms? This is how @Ceridian does it: ow.ly/tZA4Y