A fitness coach was telling me today people say her offer is too expensive. “Ok, so what’s included?” “An optimised gym program, tips, form help” “Sounds good, how much is it then?” “$25” What? Low ticket clients are the worst. They need skin in the game. Go high-ticket.

@danwilliamsdtg To be fair that offer is shit. If someone wants to get in different shape and think a $25 offer is too expensive, they don't want it bad enough. They need someone to hold their hand the whole way and that's not a low ticket offer. Not to mention you can get all that from 50 apps

@JeremyD513 Exactly, the worst of both worlds.

@danwilliamsdtg If someone desperately wanted to lose 50 pounds (kilos, stone, or w/e the fuck y'all use) they'd pay anything to take it off and keep it off. Look at people buying Ozempic OOP