ทวีตที่ปักหมุด
Adaoha Njemanze
46.2K posts

Adaoha Njemanze
@Ada_oha
#Purposedriven | Public Relations & Communications @novvamedia
United Kingdom เข้าร่วม Nisan 2010
1K กำลังติดตาม1.1K ผู้ติดตาม
Adaoha Njemanze รีทวีตแล้ว
Adaoha Njemanze รีทวีตแล้ว
Adaoha Njemanze รีทวีตแล้ว
Adaoha Njemanze รีทวีตแล้ว

In the last 15+ years, I’ve had more than 50 staff try to copy our business, join competitors, or take customers directly from under us, all in the name of “I can do it” or “na we dey do all the work… is it not just juice, parfaits and salads?” Unsurprisingly, most of them fizzled out before they started.
Not because they couldn’t replicate the product, some even used the same suppliers, and had the techincal know-how, but because they didn’t understand the business of building a business. They saw the surface, not the structure behind it.
People often ask me, “How do I protect my recipe?”
My response is usually: you mean watermelon and pineapple juice? There’s a lot more to building a business than the product. Yes, product matters, but it’s only one piece. In many cases, nailing consistency beats having “superior” quality. The ability to deliver the same experience, every single time, across locations, teams, and over time, is where the real work is.
And that’s why, for me, one of the most unserious things you can say as a business owner is: “I don’t want people to steal my idea.” Because ideas are a small part of your success. Anyone can come up with an idea, not everyone can execute.
Another common myth is that you must have a protectable IP or some special “secret sauce” to win., (i don't know why cake people liek to think they have one secrest recipe... 😂😂). It rarely works that way in reality. Yes, where there are clear grounds for protection, take it seriously. Protect what’s worth protecting. But don’t get stuck thinking you need IP to make it big. You don’t.
What you need is the ability to build, and keep building, long after the “idea” phase is over.
Instead ask yourself these serious questions:
- How do I distribute this product at scale?
- How do I systemise operations, so the business runs well?
- How do I build a high performance culture where people take ownership and standards don’t drop?
- How do I keep my brand top of mind in a crowded market?
- How do I acquire customers predictably and keep them coming back?
- How do I manage my finances properly, so I don’t run out of money?
This my friend is where the real work is.
These are what separates a good idea from a sustainable business.
English
Adaoha Njemanze รีทวีตแล้ว
Adaoha Njemanze รีทวีตแล้ว

Admin forwarded this to HR…
now there’s a whole meeting about your profile name..Kati tukoze tutya? 🙂
heis_jasonmaxwell@JasonMa90104406
Hey @PepsiUganda, what does it need me to do if I want an internship placement at your company?
English
Adaoha Njemanze รีทวีตแล้ว

Susan has been battling with this for the past 20 years. Soliciting for financial help for her 30m naira surgery.
Her account details below;
Susan Chizhim
6328101813
Fidelity
Kindly RT this, the least you can do to support and help 🙏🏻
Dami’ Adenuga@DAMIADENUGA
Susan Chizhim has been battling with a rare long term chronic infection called “RHINOCLEROMA”since she was 10 and still shows up at work for her daily bread 😢 This is one of the true Nigerians that genuinely need help. According to her, surgery is gonna cost about 30Million.
English
Adaoha Njemanze รีทวีตแล้ว
Adaoha Njemanze รีทวีตแล้ว

She’s battling with a rare long term chronic infection called “RHINOCLEROMA”and still shows up at work because the bills ain’t gonna pay itself.
These are true Nigerians that genuinely need help.
According to her, surgery is gonna cost about 30Million .
Bumped on her TikTok post (Suzy Lifestyle) and I decided to share on here .
I pray she finds the help she truly needs.
She’s courages ✨
English

@ehimaggie Unfortunately, this has been on for about a year. Every brand must run its ads or campaign creatives through ARCON before use. I shouted about this last year; it is clear from your replies that many people are not aware of this law.
English

I run a business in Nigeria and I am told I can't run ad on IG because Apcon has to vet it.
To vet it, they will charge btw 30k to 35k per ad post.
If you run the ad without vetting, they will charge you 1m naira per ad post.
This is not good!!!
This is ruining business!!
After paying tax on IG ad..u still go thru this!!!!
Surviving as an entrepreneur in Nigeria is a real time sport!!!
This is evil!!
English
Adaoha Njemanze รีทวีตแล้ว
Adaoha Njemanze รีทวีตแล้ว

You fit rent house for 5M/year in lagos, state of apartment is total chaos, you change WC, do tiling, fix POP, redo kitchen, do sitting flooring and repaint, fix glass separation for bathroom - total cost was around 8M for renovation.
Second year, landlord wants to increase house rent from 5M/year to 8.5M/yr.🤦🏻♂️🤦🏻♂️. You try to reason, they’ll say you’re free to move out.
In some cases, they’ll want you to move out so they can rent out to a new tenant at 10M/year and ask for 2 years up front. It’s crazy out there. [just saying]
English
Adaoha Njemanze รีทวีตแล้ว

Today we're introducing the world's first AI CMO.
Enter your website and it deploys a team of agents to help you get traffic and users.
Try it now at okara.ai/cmo
English
Adaoha Njemanze รีทวีตแล้ว

🚀 Today, I'm officially launching @ArushaWealth , a registered and regulated financial planning & wealth management firm for immigrants and children of immigrants building their American Dream.
Over the past 18 months, I've directly helped 300+ people get their green cards & indirectly helped so many more. But there’s one reality we keep seeing: that's just the beginning of the journey, not the end.
We arrive with ambition & do everything right: we get into top schools, earn valuable degrees in the right fields, build strong careers & earn well, only to realize over time that high income doesn’t always translate into high net worth or lasting wealth.
You're earning well but you see how much goes to taxes
You're not sure how much should go to paying off your past student loans and how much to investing for your future
You have family obligations back home that you can't ignore & you're not sure how to manage this without sacrificing your own goals
Without a clear long term plan, you wake up down the line & realise you are stuck - permanently dependent on your paycheck to maintain the lifestyle you have.
This is not the American Dream we came here for.
We have officially launched @ArushaWealth a financial planning & wealth management firm for immigrants and children of immigrants in the United States. Built on my experience as a wealth advisor at Goldman Sachs Family Office, along with my training as a Certified Financial Planner® and my MBA from Columbia University, Arusha helps individuals & families put structure around what comes next through comprehensive financial planning, tax planning, investment management, and legacy and estate planning.
I've worked with some of the wealthiest American families and seen exactly how wealth is built, protected & passed down in the U.S. With Arusha, our focus is on bringing to immigrant families that same level of planning and the opportunity to build lasting prosperity.
Our clients so far include startup founders who have raised over $10M, and professionals across tech, finance, and law, including Microsoft, Amazon, the World Bank, private equity, and Big Law.
👉 If this resonates, feel free to reach out here: arushawealth.com/contact
And if you’d like to stay in touch & receive occasional updates and guidance, you can subscribe to our newsletter here: immigrantmillionaire.substack.com
This is just the beginning. I’m excited to work with the next generation determined to build lasting wealth.

English
Adaoha Njemanze รีทวีตแล้ว
Adaoha Njemanze รีทวีตแล้ว
Adaoha Njemanze รีทวีตแล้ว

I grew up watching my mother wake up before the sun, put on her orange uniform and pick up her broom to make our city cleaner. Being a street sweeper has never been easy: the heat, the dust and the bustle of daily life. Even so, she always comes home with a smile, telling funny stories from work and teaching us that dignity and pride come from doing good. Today is her birthday and all she asked for was a word of affection. There is no gift that can repay all the effort and love she dedicates to us and to our city. If you can, leave a message for this amazing woman. She would be very happy to know that her story and her work touch other people. Let’s fill the comments with love and recognition, because every message can brighten her smile even more.

English
Adaoha Njemanze รีทวีตแล้ว
Adaoha Njemanze รีทวีตแล้ว









