adam
380 posts


@ibxtoycat TU75 is crazy.
I’ve been out for the loop for about 50 title updates 🤣
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@jamierawsthorne “Instead of growth at all costs it’s world class product at all costs, with growth as a side thought.”
i love this
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For my last business, my YouTube channel called The Zac and Jay Show, everything felt gear 6 all the time.
If we weren’t operating with 110% effort, we were being lazy.
Short term results reflected this all out sprint, but unfortunately, so did long term results.
Year 1: 420,000 subscribers. A TV show. 20m views from one video (now on 34m views)
Growing like crazy, traveling the world, living the dream.
But there was something flawed with this all out approach.
I’d constantly have mouth ulcers (presumably from stress) and felt non stop tired or ill. It didn’t feel sustainable.
After 2.5 years, and a total of 900,000 subscribers I stepped away from the channel
This was nearly 4 years ago and although it pains me to think about what we could have done compounding on that strong foundation, I took some very valuable lessons.
It’s been 3 years since I’ve set up my consulting business and I’ve approached it very differently.
Instead of growth at all costs it’s world class product at all costs, with growth as a side thought.
Instead of ‘What actions do I need to take to achieve outrageous goals’ it’s ‘how can I take my actions in a way that I want to keep taking them forever?’
The focus on the world class product has lead me to work with nearly every world class entrepreneur on YouTube. William Brown, Simon Squibb, Dan Go, Morning Brew, Sahil Bloom and many more I’m boxed away with NDAs.
The focus on operating in an energy I love has enabled me to live a beautiful life while doing this.
Last year my girlfriend and I traveled Europe for two months. I was scared the ‘lack of focus’ would cost the business but I had record months despite mornings starting with books and beaches.
Although I’ve always known I want to scale this business to moon, I’ve been very hesitate to chase routes that would grow the business if it didn’t feel right.
This has been a strange tension in me for the last 2 years. I feel as though I’ve been ready to scale, but unsure on the model and I want to scale in a way that serves me.
The one thing that’s not changed throughout the journey so far is the mission: helping entrepreneurs maximise their purpose, profit and life potential through YouTube.
I'm glad to say I've finally found how I want to scale (and with who).
I’m excited to say I’ll soon be launching something that’ll help me get even more entrepreneurs growing on YouTube, in a way I’ll love doing it for the next 10 years. I can’t wait to share it.
Business, life, YouTube - what a time to be alive




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100,000 subscribers on YouTube. 5 months ago the channel had 400…
Been dreaming so long of this milestone. So thankful for everyone’s support. I don’t even know what to say…
But my message to anyone seeing this: if you have some passion you love, chase it every day, even if people around you (including the ones you love) think you’re crazy for doing so.
Put 100% into working on that dream every single day, and don’t ever give up til you get there. We got one shot at this thing called life - don’t waste it doing something that isn’t what you love.
Thank you all so much all again… I’m blown away. As of June 7th, 2024, I am a full-time YouTuber ❤️



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