Avocet

Just wrapped a StrategyCast episode with Jessica Kao, director of B2B GTM Transformation at Adobe, on AI + marketing transformation. Big takeaway: AI doesn’t replace strategy, it amplifies execution. strategycast.com/podcast/ai-is-… 🎙️ #StrategyCast #DigitalTransformation

Check out the new StrategyCast with host Lori Jones and her guest Stacey Danheiser (EmpressaAI) on why alignment…not activity…is what drives real strategy. 🎯 strategycast.com/podcast/the-re… #StrategyCast #SeatAtTheTable #MarketingImpact

Happy Valentine’s Day ❤️ Celebrating the partnerships, trust, and collaboration that make the work meaningful today and always. #ClientPartnerships #MarketingWithPurpose #AgencyLife

Loved Lori Jones’ StrategyCast conversation with Lisa Sharapata of Metadata.io on AI, agentic systems, and scaling smarter (not bigger). Listen here: strategycast.com/podcast/how-el… #StrategyCast #LeveledUpMarketing #StrategicMarketing

The zero-click era is here—and people still matter. New StrategyCast episode with Tanya & Tony Thorson (B2A™) on curiosity, trust, and buyer-led journeys. Less chasing clicks. More real connection. 🎧 strategycast.com/podcast/zero-c… #StrategyCast #ZeroClicks #PeopleFirstMarketing

AI accelerates execution. Brand creates trust. New StrategyCast episode with Lauren Esposito, CMO of Asymbl explores why human insight…not tech alone…is the real differentiator. 🎙️ strategycast.com/podcast/unpack… #StrategyCast #HumanInsight #AIMarketing

Resolution: “We’ll finally prove marketing’s ROI.” Reality: ROI isn’t one metric. It’s alignment, impact, and growth. #ResolutionVsReality #MarketingROI #BusinessGrowth #MarketingLeadership

New episode with AI advisor & GTM strategist Liza Adams: don’t chase productivity, chase transformation. What’s your next move? Tune in today to learn more! strategycast.com/podcast/transf… #AIMarketing #Leadership #BusinessStrategy #StrategyCast

The brand vs. demand debate is fading. Market leadership is the new mandate. Marketing strategy in 2026 is being judged by influence, not internal metrics. Read more here: avocetcommunications.com/from-brand-vs-… #MarketingStrategy #MarketLeadership #BrandVsDemand #B2BMarketing

Resolution: “This is the year we go viral.” Reality: Virality ≠ value. Strategy wins long-term. #ResolutionVsReality #MarketingTruth #BrandBuilding #SocialMediaStrategy

Marketers may be optimizing campaigns based on traffic that's not real. Join Rich Kahn of Anura, on this episode and discover that ad fraud is now a leadership issue. strategycast.com/podcast/how-ad… #StrategyCast #DigitalAdFraud #FraudPrevention

In my latest blog, I break down why confusing marketing signals for results creates false confidence, and what leaders should look at instead. 👉 Read the blog here: avocetcommunications.com/the-most-expen… #MarketingMetrics #BrandAwareness #DemandGeneration

Resolution: “We’re posting every day this year!” Reality: Consistency beats volume. Strategy beats burnout. #ResolutionVsReality #MarketingStrategy #ContentMarketing #SustainableMarketing

GTM is harder than ever. Complexity isn’t helping. On StrategyCast, Lori Jones + Tim Hillison explain how to cut GTM noise and build systems that actually drive smarter decisions. 🎧 strategycast.com/podcast/how-to…

Happy New Year from Avocet! 🎉 Here’s to more creativity, more connection, and more IMPACT in 2026. #HappyNewYear #YearOfImpact

One of our most-read HOTBs is now a StrategyCast episode. 🎧 Listen and learn how to scale ABM with AI, build trust, align RevOps, and keep your tech stack lean as you head into 2025. Tune in → strategycast.com/podcast/high-i… #ABMStrategies #HomeOfTheBrave #StrategyCast

Everyone adopted AI tools. Few achieved AI transformation. Lori’s new blog breaks down what leaders must build in 2026 to close that gap. 👉 Read the full blog: strategycast.com/podcast/high-i… #AITransformation #2026Trends #BusinessGrowth #AdaptiveOrganizations #RevOps

Merry Christmas from the Avocet team! 🎄✨ Wishing you a warm, restful, joy-filled holiday season. #MerryChristmas #Avocet45

Nice Tip: Keep your voice consistent (even with holiday flair). #BrandVoice #MarketingTips #NaughtyAndNiceMarketing

🎧 Holiday bonus: a special presentation of one of the most-popular Home of the Brave articles. This one is all about making your product irresistible through buyer psychology. Listen here: strategycast.com/podcast/strate… #StrategyCast #MarketingStrategy #HomeOfTheBrave