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World Trade Centers Association adds World Trade Centre Okanagan in Kelowna, B.C., expanding Canada’s footprint in its global network 🌎🇨🇦 The new hub will connect the fast-growing Okanagan region to international trade and investment. bevnet.com/pr/2026/03/20/…

Mr. Pibb taps Scottie Pippen for national relaunch campaign 🏀🥤 as Coca-Cola rolls out updated formula. Plus: Zevia partners with Cardi B in anti-AI push 🤖, Electrolit backs emerging DJs 🎧 and more marketing moves. bevnet.com/news/2026/mark…

Barsmith enters the functional RTD non-alcoholic category with a national launch of sparkling Margarita, Spritz and Paloma cocktails. 🍹✨ Each 35-calorie can features L-Theanine, magnesium and lemon balm, now available at Total Wine & More and Amazon. bevnet.com/pr/2026/03/20/…

Death Wish Coffee Co. unveils a limited-edition “Rise Again Collector’s Box” inspired by Season 2 of Marvel’s “Daredevil: Born Again,” featuring its Dark Roast and a heat-reactive mug. Pre-orders open March 24. ☕🦸‍♂️🔥 bevnet.com/pr/2026/03/20/… #coffee #Marvel

Natalie’s Orchid Island Juice Co. debuts 100% Carrot Juice in 32 oz and 56 oz bottles. The vegan, Non-GMO juice is now available at Wakefern/ShopRite stores, with wider distribution planned. bevnet.com/pr/2026/03/20/…

Zevia has signed Cardi B to a multi-year partnership, naming the Grammy winner a shareholder and brand ambassador. 🎤🥤 The collab launches with tour sponsorship and a major Summer 2026 campaign focused on zero-sugar, “radical realness.” bevnet.com/pr/2026/03/20/…

Non-alc alternatives are leaning into fruit and coffee flavors for spring, from Aplós’ Dragon Fruit Martini and TOST’s canned sangria to Vita Coco Frosted Lemonade and Bones x Pebbles Cinnamon Coffee. 🍋☕️🍓 bevnet.com/news/2026/new-…

On Taste Radio, David reflects on getting sued amid rapid growth—and what the lawsuit reveals about risk, competition and the realities of building a beverage brand. ⚖️🎙️ bevnet.com/news/2026/tast…

Mood support is now the fastest-growing functional beverage benefit, up 42.2% YoY — nearly 3x protein’s growth — according to SPINS’ 2026 State of Industries webinar. 🧠📈 Gen Z and millennials are driving gains as brands put mood front and center. bevnet.com/news/2026/mood…

Sazerac has acquired Dirty Shirley, the vodka-spiked RTD take on the classic Shirley Temple, expanding its growing Texas footprint. Financial terms were not disclosed. 🍒🥃 bevnet.com/spirits/2026/s…

Armored Fresh launches PIILK, a protein drink with 30g protein and 7 ingredients. 💪 Made with fermented non-GMO yeast protein and no emulsifiers or artificial sweeteners. bevnet.com/pr/2026/03/20/…

Sipwell Wine Co. expands its full canned wine portfolio at 100+ Albertsons, Vons and Pavilions stores in Southern California, adding Rock Steady Sparkling Rosé and Go Getter Chilled Red alongside Tiny Victories. 🍷✨ bevnet.com/pr/2026/03/20/…

Electrolit returns as official hydration sponsor of EDC Las Vegas 2026 and presenting sponsor of the Discovery Project DJ/Producer Competition, spotlighting emerging talent. 🎧⚡💧 bevnet.com/pr/2026/03/19/… #EDCLV #Electrolit

Paulaner reports 23.8% growth in China in 2025, its fastest-growing export market, and targets the No. 1 spot within 2–3 years as F1 returns to Shanghai. The brewer is leveraging its Audi F1 team partnership to reach younger Chinese consumers. 🍺🏎️🇨🇳 bevnet.com/pr/2026/03/19/…

Good Boy Vodka seeks a Vice President of Sales to lead growth across the Southeast U.S. 🍸 Focus: distributor partnerships, retail expansion, team leadership, and brand building in key Southern markets. bevnet.com/jobs/62764-vic… #BeverageJobs #SalesLeadership #SpiritsIndustry

Vital Premium Hard Seltzer debuts in Nashville with sugar cane alcohol, real fruit juice, electrolytes, 5% ABV, 100 calories, 1g sugar, and four tropical flavors as RTD sales reach $13.9B in the US. bevnet.com/pr/2026/03/19/…

Craftwell Cocktails debuts Craftwell Smash, a new 7% ABV line of fruit-forward RTD cocktails in 12 oz slim cans. 🍹 Featuring Agave Lime, Mango Lemon and Marionberry, the lineup rolls out across OR, WA, ID, CO, CA & MT. 🍋🍓 bevnet.com/pr/2026/03/19/…

🥃 Jake Norris, founding distiller of Stranahan’s and Laws Whiskey House, unveils The Curated Barrel Project, a specialty barrel-finished bourbon series ahead of his new Arvada distillery. First release drops April 2. bevnet.com/pr/2026/03/19/…

Carbliss is rolling out a 19.2 oz malt-based tallboy across 7 Midwest states, aiming to expand access in c-stores and tap beer distribution. The move follows strong growth, with sales up 42.5% in early March. 🍹📈 bevnet.com/spirits/2026/c…

Tractor Beverage Co. wins four 2026 FABI Awards for its Organic Craft Haymaker RTD line, with Citrus Ginger earning “FABI Favorite.” 🍎🏆 The apple cider vinegar-based lineup debuted in foodservice in February. bevnet.com/pr/2026/03/19/…