Mosi

Three months into my own eCom game and I’m now operating in a war zone, warehouse got flooded by rain last week (despite living in a desert),the word is running out of fuel and getting my goods shipped to the war zone is tough. This is not what I expected when people told me eCom is hard. On the bright side, T7D profit is positive!

@conortrains Why you are here tweetin’ go fulfil your orders!

Seeing 50+ hits so different man ngl

@TehranTimes79 Please show us the id card showing 99 year visa, would love to see that!! #fakenews

#BREAKING The UAE swallowed up about $530 billion of Iranian assets with the false promise of "99-year residency," and now, without the slightest explanation, is unilaterally canceling their residency.

@lukasenECOM Yesterday I had 2.19 ROAS, today 0.71. It’s not easy to crack this eCom game.

Road to 1M with ecom - Day 40 Revenue: $145 (222 AUD) Ad Spend: $295 ROAS: 0.5 well well well we did not cook today honestly don’t even know what’s happening right now but we don’t give up that easy cya tomorrow 🫠

@ecomneph Happy to see that I’m not the only one celebrating great days and then the next day I’m literally subsidising people.

day 185 in ecom

@KirkegaardEmil In the Nordics, politicians don’t care about KPIs. They care about optics. While the dad leave clearly has some benefits, it’s insane to ask nursing, sleep deprived mothers to return to work while dad “stays home”.

Nordic countries have absurdly generous paid child leave. But this wasn't enough for the feminists, so they looked for a way to make it worse but cost more, and they found it: force men to take some of the leave, thus leaving less for mothers. How bad was it? Danish study shows. One can do a simple before and after check on satisfaction, women declined from 90% satisfied to 50%, men from 85% to 60%.

@focusmoapp @heavensbvnny And then you actually man up and go, and you end in the hands of the wrong person. I was told I’m “probably just depressed” and “it’s all anxiety” after a 30 min consultation that took me 12 years to man up to get booked

@heavensbvnny the 'is it even worth seeking a diagnosis' loop is exhausting. and the cruel irony is that the overthinking spiral about whether your struggles are 'real enough' is itself a symptom

shoutout to anyone who has ever spent time in the brainweird zone between "do i have autism?" and "do i have adhd?" while carrying the burden of "is it even a big enough deal for me to seek a diagnosis and/ or treatment?" may you find peace

@EA77___ @DrBassamAlex @siaxares UAE is a great place to be a woman (and a mother), and anyone saying otherwise have never actually set foot in the UAE.

@DrBassamAlex @siaxares Put in a corner so you bring up another topic? Ok here are some stats for you on women in the UAE. Now, how about you address your Imam’s allowing of men to rub their penises between children’s thighs for sexual pleasure? ولا صمٌ بكمٌ عميٌ؟

The Islamic regime’s English-speaking mask has a name: “professor” Seyed Mohammad Marandi. If Khamenei was Sauron, Marandi is mouth of Sauron. Let’s be clear, Marandi isn’t an independent academic. With a h-index of 2, which shows his atrocious academic record, he is instead focused on being the Islamic Republic’s slickest English-language attack dog, IRGC veteran, son of Khamenei’s personal doctor, nuclear regime adviser, proud anti-Semite, and serial denier of the regime’s crimes against its own people and the region. Western outlets keep giving him airtime because he sounds polished and speaks perfect English. The public record, every photo, every interview, every tweet, shows he’s just another loyal servant of a theocratic dictatorship that hangs protesters, funds terror proxies, and obsesses over antisemitic conspiracies. He smirks through interviews openly threatening the West that U.S. bases in the Gulf will be “destroyed,” oil installations hit, anyone hosting Americans is “guilty by association.” In one viral clip he told anchors, “You have messed with the wrong country.” Everything negative about him is public, documented, and damning. #KingRezaPahlavi‌ForIran #IranMassacre‌

@valenthewise @DopaminePlsMe Cricut printer, 20 different colours of vinyl labels to cut with my cricut printer, and 700 bottles from Alibaba where I can stick the vinyl. Even set up a shop to sell them. I was so excited. Now I’m so over it.

@DopaminePlsMe $300 of supplies for what?! What are you obsessing about? My hyperfocus is usually just a video game that I enjoy the fuck out of for 50-100 hours.

The ADHD hyperfocus crash is brutal. You wake up on a random Tuesday, and the obsession that literally gave you the will to live for the last three weeks suddenly provides zero dopamine. Now you just have a $300 pile of supplies and a profound sense of emptiness.

@DopaminePlsMe Accurate

Have everything I need in life but somehow waking up to this makes me super happy. I handed the rains over to META a few days ago and dumped a bunch of creatives into the same ad set. It just works! Good morning, let the day begin! 22 aed = 6 usd fyi

@ADHDForReal Seriously ADHD fellas, did you try to let Claude access you email and fix your life? Best life hack ever.

@nicktheriot_ But how many ad sets do you have in The cbo? Just one?? You dump all the testers into the same ad set as everything else? And what about the “force spend” button? Would you recommend using some spend for 3-4 days to make sure it has a decent chance?

We used to run ABO for testing with a separate CBO for scaling. Ran that setup for about a year, then went exclusively CBO for the last 4 years. Saw results improve almost immediately because we stopped wasting ad spend on tests that went nowhere. What changed: 1. Speed to scale got way faster: If we launched a new ad in the CBO and it worked, it would steal budget from the losers almost immediately and we could start scaling the campaign next day. With ABO, we'd have to run tests for 3-4 days, then manually move winners to the scaling campaign, that delay killed momentum. 2. We could launch way more tests without burning money: If I'm running ABO with $100/day per ad set and I launch 10 tests, I just committed $1,000/day to things I'm not sure will even work. With CBO, I can launch 20 tests in one campaign and Facebook only spends on the ones that are actually engaging people. The rest get $5-$20/day and die naturally without eating my budget. We just switched 2 clients from ABO to CBO last year and their profits increased because we stopped hemorrhaging money on forced spend to ads that weren't working. And yeah, one of our new ads just beat a 3-month winner with massive engagement for one of those clients too, happened in a CBO within 48 hours of launch. Now the biggest objection I always get: "If an ad gets little spend in CBO, how do I know Facebook isn't making a mistake and killing a potential winner?" I used to have that exact same thought. So I tested it. Pulled every ad that didn't earn significant spend in CBO and threw them into a separate campaign with forced budget to "prove Facebook wrong." 100% of those ads burned money. Not one of them converted profitably. That's what gave me the confidence I have today to trust the algorithm. If you're just starting with CBO and you need training wheels, add $5-$10/day minimum spend to new ad sets so they get a chance to prove themselves. But I'm telling you, if an ad can't earn spend organically in a CBO, it's probably not going to work with forced budget either. So what determines which ads "earn spend" in a CBO? One thing: engagement. Every ad in your campaign has an engagement ratio. Number of engagements ÷ Number of impressions = Engagement rate Example: Ad gets 50 engagements with 1,000 impressions = 5% engagement rate. Let's say all your ads average 5% engagement. Then you launch a new ad that hits 6%, it's above average, and that signals to Facebook that people WANT TO SEE this ad. Facebook has to keep users on the platform. If you create ads that everyone scrolls past, Facebook penalizes you with higher CPMs. If you create ads people actually want to see and engage with, Facebook rewards you with more reach and lower costs, and in a CBO, that ad steals budget from everything else because it's helping Facebook achieve their goal of keeping users engaged. (This isn't official Facebook logic…this is my own observation after running this structure for nearly 5 years and analyzing hundreds of ads that earned spend vs. ads that died with $10 total.) So what makes an ad "engaging" to Facebook? It's not just comments and likes. Engagement includes: ⦁ Scroll stop % ⦁ Shares ⦁ % of video watched ⦁ Length of time someone stares at your ad ⦁ Screenshots ⦁ Reading through comments Facebook uses the collective average of ALL of these signals to decide what to spend more on. How do you create ads that are engaging? After analyzing hundreds of winning ads and viral posts, it always comes back to the purple cow effect. If you drive past a pasture full of cows, the purple cow catches your attention. Your ad needs to be the purple cow. How to reverse-engineer purple cows: 1. Call out a desire no one else is marketing to Everyone's saying "scale your Facebook ads", you say "empty your warehouse so fast your manufacturer begs you to slow down production." 2. Call out a group of people no one else is marketing to Black Rifle Coffee didn't create better coffee, they created coffee FOR MILITARY. Gym Shark didn't create better activewear, they created activewear FOR GYM CULTURE. Find the subset of your market that's being ignored and own them. 3. One-up your competitors in an obvious visual way Your competitor drops an iPhone from a desk to show their case is indestructible? You drop it from a roof. They show a before/after photo? You show a time-lapse video. They use a talking head? You use a split-screen comparison. The ad that's different in an obvious way gets the engagement, earns the spend, and scales. The ad that looks like everything else dies with $66 total spend and you're on Twitter asking why CBO doesn't work. CBO works. Your ads just aren't purple cows.

@teachingsX Which is why many of us hide under a fake username and a raccoon photo. 💅

Anytime I see a girl in Ecom on X Ecom simps swarm her comments

It’s going slow but at least I’m no longer in the red!

@DubaiNameShame They’re still getting paid even when we dont send our kids in!!

UAE schools reveal safety plans for proposed reopening: lockdown drills, safe zones gulfnews.com/uae/education/… Sorry but the ONLY reason schools want to reopen is to get paid! No way will my grandkids return while the conflict continues!

Drugged broken lion at the Circus is anything but " magical". #Egypt

@benfkennedy What about countries where Shopify did not yet rolll out Shop? So we are just excluded then?

The Shopify agentic storefront chatpgt rollout has been confusing. No store knows whats going on 1. First pitched as instant buy in chatgpt 2. Then pivoted to Shop pay checkout? 3. Announced it's live but every store I've tested has a "Product not available" error.

@EcomKostnchko_ What are you doing to fix it?

I want to give up im so over this bullshit every single fucking day