Cally Russell

@Aazarshad Moda

Native ads are crushing it on ad accounts. I figured out how to make them with prompts. Instead of 50+ hours analyzing winning hooks, copy them in a few clicks. I made a deck of all of them with Moda. (Usually charge $1000 for this) Like and comment "Moda" and I'll send it.

@Aazarshad AI slop

Pixar-style ads are crushing for my clients right now. I created a workflow to get you started, plus ad examples. Like and comment "AI slop" for access.

@dev_manoj_shah Clone

RIP landing page designers 🤯 I just built a system in Claude Code that clones high-converting advertorial pages & rebuilds it for your brand in minutes. Find a presell page that's been running on Meta for months → Feed it to Claude Code → Get back a production-ready page with your product, your copy, your angles. Built 100% in Claude Code. Perfect for DTC brands and agencies testing multiple advertorial angles on Meta. The best brands on Meta are running 5-10 different advertorial pages at any given time. Each one targets a different audience, a different pain point, a different hook. Building those pages manually means freelancers, back-and-forth, and weeks of waiting. This system solves it: → Find an advertorial that's scaling on Meta → Feed the page to Claude Code → Claude extracts the exact DR framework → Swap in your brand details, product, audience, and mechanism → Claude one-shots a complete HTML page following the same proven structure → Paste into Shopify. Done. No designer. No copywriter turnaround. No starting from scratch. What you get: → The exact advertorial structure that's already converting on Meta, rebuilt for your brand → Full HTML page ready to import into Shopify in 60 seconds → Copy that follows every DR beat — authority, pain escalation, root cause reframe, social proof, offer → A repeatable system you can use to spin out new angles whenever you need them The pages that are scaling hardest on Meta all follow the same formula. This just lets you use it. I put together a full guide showing the exact process — how to find winning pages, extract the structure, and build your own in Claude Code. Want the full guide for free? > Like this post > Comment "CLONE" And I'll send it over (must be following so I can DM)

@kamal_razzak @johnhickey1970 1mil

This one ad did $2,083,268.42 in spend. One base ad. 257 iterations. Still scaling. At the DTC Summit (thanks @johnhickey1970 ) I showed founders how we make 600+ ads a week. But every single one of them had the same question: “…but how do I make ONE good ad?” So I put it all in a free guide. The $1M Evergreen Ad Formula. It shows you: -How to make an amazing base ad -How to iterate the juice out of it + the exact ad we ran And the BEST part is you can execute this guide TODAY with your founder, an iPhone and a mic. Comment “1mil” and I’ll DM you the guide. (Just follow so I can message you.)

@oliverwhudson Partnership

Meta reports that partnership ads deliver 19% lower CPAs and 13% higher CTRs on average vs standard brand ads. That’s why the most advanced Meta accounts are now allocating 20–50% of spend to partnership ads as a core growth lever. So we’ve just released our Partnership Ads Playbook (Updated for 2026) built off what we’re seeing actually scale inside Meta accounts right now. Inside, we break down: - Why partnership ads outperform (and why it’s not about creators or follower count) - How Meta actually interprets identity, creative, and signals - The creative diversity multiplier and how identity unlocks incremental reach - Benchmarks for CPA, CTR, FTI, frequency, and what “good” really looks like - When to use founders, team members, existing creators, or persona pages - How to source creators using Meta’s own tools (without wasting time in DMs) - What to brief creators so content performs and still feels native - Exact setup flows inside Ads Manager (including dynamic identity) - Contract terms, usage rights, and what to negotiate (so you don’t get burned later) - A full measurement framework to know what to scale, what to kill, and when - Real examples from brands doing this well and why they work Want it? Retweet this post Comment “partnership” and I’ll send it over

@nigeleccles And to add to this Big Erling has scored 2x more than the next top scorer in the whole league!

@kamal_razzak 1m ad

I spent $100m and 6 years learning how to make meta ads And I collected all my learnings and put it into one giant guide. With this framework I was able to scale: -Ripley Rader to 8 figures in 12 months -Perfectwhitetee spent 500k just last month on our ads (see photo) -A luxury shower brand scaled to 10xd in one month to 8 figures. you follow what’s inside correctly. you get results. simple. inside the guide: → 10 rules every $1M+ ad follows → 3-second formula that stops scrolls → 8 psychological triggers that drive purchases → ad templates you can copy today → breakdowns of winning ads with £100M in learnings reply “$1M AD” and i’ll send it (follow first so i can dm you)

@Aazarshad Video

I analyzed 1,000+ winning video ads that stayed live for 30+ days across 7-, 8-, and 9-figure Meta accounts. 14 months of research. 50+ hours analyzing every hook, visual, and psychology trigger. Here's what I discovered: The highest-performing video ads follow 9 core principles that most marketers completely miss: → The hook type that outperforms everything else (it's not what you think) → Why certain word choices stop thumbs mid-scroll → The visual pattern that dominates high-spend accounts → The storytelling approach that wins 9 times out of 10 → How top brands structure their first 5 seconds The data reveals patterns you can copy immediately. No matter your budget or niche. I've turned this into a complete video guide with real examples from brands spending $1.5M+ monthly. Want the full breakdown? Like this post and comment "video" I'll send you the video analysis immediately.

@kamal_razzak Founded

Most founders don’t realize their face is worth $900,000+ per year. Here’s proof: Beyond Nine spent $584k on founder ads at 14 MER. Not influencer ads. Not creative campaigns. Just the founder talking to a camera. I spent years trying to beat the founder video. But I could not. Because people buy from people, not logos. I put my learnings into the exact playbook that generated $2.7M for our clients: ✓ The 30-second story structure + hooks that converts at 4.2% ✓ Why offices beat studios (data from 127 split tests) ✓ The iPhone setup that outperforms $50k productions In a world where everyone is afraid to get caught by shit products shipped from China, showing your face and telling your story is the biggest lever you can pull. And I'll reveal exactly how to do this. My Founder Ad Formula shows you: -7 proven founder hooks (with word-for-word scripts) -The “Beyond Nine Effect” that makes people trust you in 3 seconds -How to film 30 days of content in 2 hours Most agencies charge $50k for this. Most agencies also can’t do it. You need to make a choice: -Keep hiding behind your brand while competitors dominate your market. -Or grab your iPhone and start printing money. Next 48 hours only: Comment “FOUNDER” and I’ll send you the complete playbook + my personal equipment list. (Just follow me so I can DM you)

@oliverwhudson Yes please

We just built 7 landing pages for a client in a week using AI. Advertorial style landing pages is one of the biggest unlocks for cold traffic campaigns- and we’re speeding up the process with AI. Think: – 5 reasons why [Product] works for busy mums – The supplement stack transforming women’s sleep – This £X bundle saved me from [pain point] And the results? → Higher AOV → Higher revenue per session → Lower drop-off between ad click and PDP It’s become one of our go-to levers. Thinking of releasing the SOP, who’d want it?

@kamal_razzak Founder

@rokhladnik Links broken…

Bookmark it. Study it. It’s worth your time. Article -> facebook.com/business/news/…

Just chatted with a friend who casually runs a 7-figure DTC brand on the side. I mentioned Meta’s new AI system (Andromeda) and… he had no idea what I was talking about. If you’re not up to speed on how Meta’s ad system actually works now, read the article in the first reply.

@oliverwhudson Whitelisting

The #1 ad strategy 90% of DTC brands are sleeping on and barely anyone is doing it. It’s not a new ad strategy. It’s whitelisting and it’s criminally underused. Especially by the brands spending £100k+/month on Meta. Here’s what we’re seeing right now: ✅ Ads whitelisted through founders are outperforming traditional brand ads. ✅ Influencer-led identities are unlocking incremental reach that you just can’t get through a brand page. ✅ VSL’s from experts are driving 2–3x higher thumb-stop and watch times. And the best part? You don’t need new creatives, just a smarter way to distribute them. Here are 3 quick whitelisting wins you can steal today: 1️⃣ Founder-led identity: Run ads from your personal founders page. Founder story + offer = magic formula. Especially on TOF. 2️⃣ Built-out influencer pages: Don’t just run UGC. Create a unique identity and run paid through their handle. Works well for expert-backed or testimonial-style angles. 3️⃣ Already spending at scale? Buy incremental reach by running through large creators’ handles. You’re not just buying content, you’re renting their audience. We’ve seen brands unlock entire new revenue segments through this. Most ad accounts are doing less than 10% of spend via whitelisted identities and they’re leaving serious money on the table. The returns compound hard. We’ve made a quick Whitelisting Playbook that breaks down how to set this up. 👀 Want it? Retweet this post Comment "Whitelisting" and I’ll send it over. (Make sure you're following so I can DM you)

@daviefogarty Brand

I've watched thousands fail because they didn't build their brand properly. And the ones who survive don't just sell - they build empires. This is my complete framework that took me to $850M+ in sales. Like + Comment "BRAND" for the guide.

@DAZNFootball @ChelseaFC @FCPorto @FIFACWC Pretty sure they were playing @slbenfica_en

A late twist from Di María couldn’t stop the Blues! @ChelseaFC advances past @FCPorto ⏭️ Watch the @FIFACWC | June 14 - July 13 | Every Game | Free | DAZN.com | #FIFACWC #TakeltToTheWorld

@christophmcghee 👏👏👏👏👏👏👏👏👏👏👏👏

🚀💪 modernhealthcare.com/health-tech/mh…

@oliverwhudson Ads

We’re releasing our winning ad formulas, backed by over £70 million in ad spend in the last 12 months. You’ve been asking us for more help on ad creative, so we put together exactly what you need. It’s packed with real, proven formats that stop the scroll and drive serious results. Inside, we’re breaking down the creative styles we use daily, with real examples like: - Whiteboard explainers that turned supplement myth-busting into a 4x increase in clickthrough rate. - Unboxing videos where the tactile reveal alone drove a massive lift in purchase intent. - Podcast clips that reframed a founder insight into a top-performing retargeting hook. - ASMR ads using subtle sound cues to elevate perceived value and cut CPA in half. - Before & afters that delivered genuine glow-up journeys and became our best trust-building assets. 🚨 Every example in the guide is from actual work we’ve done inside the agency group, with breakdowns of why it worked, what to watch for, and how to make it your own. We’ve tested (and re-tested) every format on this page and these are the ones driving scale for DTC brands right now. Want the guide? Retweet this post Comment “ADS” and I’ll send it over

@Aazarshad Street

Street interview ads are crushing on Meta. It's one format that has almost spent the entire amount in the ad account. So I've created a guide on how you can do the same: - 8 Winning ad examples - Why are they working - How to make street view ads - 9 harsh lessons I learned so you don't make the same mistakes Like this post and comment "street" below. I'll send it over ASAP.

@newsoncool @markdowds @hannahpattJ 👏👏👏👏👏👏👏👏

🗣️”I wanted to give back.” 💷A group of business leaders and entrepreneurs have raised more than £1M for Cancer Fund for Children. ⛰️The group is scaling 26 mountains across the Ireland. 🎙️Mark Dowds, who is in remission from cancer himself, spoke to our reporter @hannahpattj

@mannybarbas_ SOP