Comscore

As AI continues to evolve, brands and advertisers alike are moving quickly to capitalize on the opportunities that are reshaping consumer discovery while needing a trusted view into the application of these tools. Download our AI Intelligence report: comscore.com/Insights/Prese…

Comscore and Yahoo DSP have announced a partnership to enhance political advertising effectiveness across Connected TV (CTV) with the launch of Proximic Political Audiences. Read the announcement comscore.com/Insights/Press…

Comscore will take the stage at @the_ARF's AUDIENCExSCIENCE in New York next month and we’d love to see you there. Catch our first session on Wednesday March 18 'Synthetic Data, Privacy, and AI in Media' with presenters Caitlin Leffers and Michael Vinson.

The conversation around cross-media measurement continues at the Beet Retreat in San Juan later this month. Join Comscore's Tara Gotch for this panel discussion on Feb 27 if you're heading to San Juane, for details visit comscore.com/Insights/Event…

Happy Holidays to our valued clients, partners and industry friends, from all of us at Comscore. Wishing you a joyous holiday week and an energizing start to the New Year. 🥂 Here's to even greater collaborations together in 2026.

Comscore’s flagship cross-platform campaign measurement suite has expanded its capabilities to social and audio. As a result, Comscore Campaign Ratings is now known as Cross-Platform Campaign Results (CCR). Read the details: comscore.com/Insights/Press…

It’s almost showtime in Vegas and the momentum is building. If you haven’t reserved time with Comscore at the ARIA, now’s the perfect moment to jump in. Let’s connect on the trends rewriting the year ahead, book a meeting here: comscore.com/Insights/Event… #CES2026 #Comscore #CES

It’s been a breakthrough year for consumer use of AI. Comscore's AI Intelligence Report highlights the scale of adoption, and what it means for brands and media leaders navigating this moment of transformation. 💥 Download the report comscore.com/Insights/Prese…

Comscore’s first AI Intelligence Report confirms what many have felt: AI adoption isn’t just rising, it’s accelerating. Dive into the coverage from The Measure’s Jon Lafayette themeasure.net/comscore-repor… Or download the full report comscore.com/AI-Intelligenc…

It’s your last chance to register for Comscore’s 2025 State of Streaming webinar. Tomorrow, Nov 18, we’ll break down how CTV audience behaviors and ad innovation are evolving, and how those shifts can guide your 2026 planning. Register now here: comscore.com/Insights/Prese…

The role of AI across the consumer journey is intensifying. It is no longer playing an exploration role but is a key driver of decision making. At the ANA member meeting in NYC, Comscore's Smriti Sharma and Joyce Wing Yeung Sao Sao outlined the exponential growth in the trend.

AI is transforming every step of the consumer journey — from discovery to decision. Join Comscore’s Smriti Sharma and Joyce Sao at the ANA meeting in NYC this week for the session, “From Curiosity to Conversion: How AI is Rewriting the Customer Journey"  comscore.com/Insights/Event…

Comscore’s campaign measurement has been ahead of its time since day one, kicking off at the persons level. Read all about it from one of CCR's architects, our SVP of Product Management, Melinda Gladnick in this Q&A with @TVREV's Alan Wolk: tvrev.com/news/comscores…

Comscore's new partnership with Polaris I/O works to enable media sellers to accelerate the prospecting and pitching of new business. Our collaboration connects Comscore’s audience measurement data and research with the Polaris I/O MarketView solution comscore.com/Insights/Press…

Streaming behavior isn’t one-size-fits-all and households with children are driving more time on the biggest screen in the home. It's just one of the trends we will address in our upcoming 2025 State of Streaming webinar on Nov 18. Register comscore.com/Insights/Prese…

How is "local TV" being redefined in a streaming-first world? TVREV explores this evolution in its latest report, All TV is Local Now: Local Television in the Age of Streaming, featuring a spotlight Q&A with Comscore CEO Jon Carpenter. Read the report tvrev.com/news/all-tv-is…

The future of streaming is here — and advertisers need the latest insights to navigate the shifting dynamics. This week at ARF OTT / CIMM West, Comscore will debut our 2025 State of Streaming report. For details visit: comscore.com/Insights/Event…

With NAB Show New York in full swing, Comscore’s Mandy Leef and Justin LaPorte, MBA have taken the stage at the Javits Centre. To meet up with our team at NAB Show New York, use this link comscore.com/Insights/Event… #NABShowNY

The wait is almost over, and we are mere days away from the release of Comscore’s 2025 State of Streaming report. Get alerts as soon as the report is available for download, sign up via this link comscore.com/Insights/Event…

Fandom has many layers, and at Comscore, we’re illuminating them all. Our insights reveal that in markets like 🏈 Houston and San Antonio, local college and high school football broadcasts often rival national telecasts. Learn more in our latest blog comscore.com/Insights/Blog/…