moon@moonbags
I've had some pretty major life stuff happen in the past couple of weeks.
On top of that, I got stranded with very limited tech access for a few days during holiday travel, and then got mega sick when I got home.
It was pretty chaotic, but it's leveling off now.
A few things I am seeing perfectly clearly:
1. Crypto Twitter is not a market
There are different archetypes obviously of people in CT. You have degens, real tech believers, chain maxis, airdrop farmers, and so on.
Each of these are very, very niche in a global sense. Some are even harmful.
People who roam from product to product farming airdrops are not customers, they are vultures. User feedback and activity based on this is totally worthless.
As long as you can make money this way, more power to you. But if you are a builder, you need to see this clearly.
A market is made up of people who buy and sell based on supply and demand, not endless ponzis that create artficial money from the sky.
2. $JUICY has become incredibly confusing
When we started, the idea was clear. People instantly understood. Some loved it, some hated it - but it was clear.
What we realized a few months into it was that we'd need to accept credit cards to scale to the adult world, because there just weren't that many people in crypto who wanted to spend their crypto on content.
We could either pivot to be more open to more things to match what we thought "the market" was at the time (crypto twitter), or we would have to move out of web3.
We chose to broaden out.
But now if you show Juicy to a random person, there's no way they just "get it". Contrast this with the feeling when I'm pitching Texture in person, and everyone instantly gets it.
3. Ironically, creator coins make it very easy to accept credit cards
This is probably going to sound very bizarre. I invented a new approach to this that will be exciting to show people.
It's going to take some time to build out, but Juicy is going to catch a fresh breath soon and reach its full potential.
But the product will be different than today in many ways, and the emphasis will be on cash flow and ROI from advertising to an adult-oriented (actual) market.
The goal isn't to bring users onchain. It's to get customers for our business and our creators.
It just happens to use blockchain for the rails.
And yes, when this kicks up, obviously we will still be rewarding stakers.
4. I have to change my approach to Twitter
Having a community and being part of a community like this can be nice, but customers are typically going to be elsewhere.
That means most of my time and energy (by far) needs to be on product and business development outside of this app.
When we have updates, we'll push them through regular channels.
And tbh we're going to work on figuring out how to best leverage the global X community that is interested in adult content instead of being shy about offending the crypto community.
As I said a couple weeks back, we need to actually make money.
After unplugging my brain (not really on purpose) for the past weeks, it's wild to me that I got sucked into this mindset of trying to control the narrative on this app.
Even if I wasn't saying anything, it was always on my mind.
It's a borderline impossible task with very little reward.
On the other hand, if we spend our time working on ad campaigns and driving revenue, we will generate cashflow which solves a lot of problems.