Data Axle

Heading to #Signarama? Stop guessing who to target. With Salesgenie, you can: ✔️ Find the right local businesses fast ✔️ Know who to contact (and when) with AI ✔️ Launch outreach in minutes ✔️ Turn your territory into pipeline See you there #B2BSales #LeadGen #AI

Underwriting decisions are only as strong as the data behind them. At InsurTech America, Data Axle is helping insurers and innovators move from fragmented signals to a clear, connected view of risk. 📍 Hartford, CT | April 13–14 Let’s connect.

The future of B2B data is not enrichment. It's infrastructure. AI is forcing organizations to rethink how data is structured, unified, and activated across revenue teams. Explore the shift and what it means for you. data-axle.com/resources/blog…

In 2026, political engagement = precision. Voters are fragmented across CTV, social, programmatic & audio. Broad targeting won’t cut it.  Our Sal Pecoraro explains why behavior-based digital audiences are the foundation of winning engagement. data-axle.com/resources/blog…

The Oscars may be over, but the audience opportunity isn’t. Award show viewers are highly engaged, trend-driven consumers who influence culture, streaming habits, and spending long after the red carpet ends. data-axle.com/resources/blog…

Data Axle named a Leader in The Forrester Wave™: Marketing & Sales Data Providers for B2B, Q1 2026. Recognized for: • AI data readiness • Semantic data layer innovation • Enterprise data unification Download the report: data-axle.com/resource/forre…

🎬 The Oscars are this Sunday — and while Hollywood is celebrating the year’s best films, marketers should be paying attention to the audience. Turn award-season buzz into marketing opportunity? data-axle.com/resources/blog… #Oscars #DigitalMarketing #DataDrivenMarketing

Thank you to everyone who came out to "play" golf with us at the B2B Marketing Expo US yesterday! We're excited to kick off a second day of discussing the most pressing challenges of B2B marketing in 2026. Want to schedule an on-site meeting? Send us a message. #B2BMX

Award season = peak attention + high-value audiences. Affluent viewers, streaming-first behavior, luxury intent—this is where culture and commerce collide. We unpack how brands can use data to win award season. data-axle.com/resources/blog… #LuxuryAudiences #MarketingData

The March 2026 Digital Audiences Newsletter is live, featuring new seasonal, political, financial, healthcare, and in-market segments designed to help you activate with more precision and intent. view.highspot.com/viewer/40602e6… #DigitalMarketing #AudienceStrategy #DataDrivenMarketing

Serious performance demands precision; on the course and in your pipeline. At #B2BMX, Data Axle is powering modern marketing and sales teams with: ⛳Unified B2B data ⛳Smarter audience targeting ⛳High-quality lead generation ⛳Real pipeline impact

In 2026, political engagement = precision. Voters are fragmented across CTV, social, programmatic & audio. Broad targeting won’t cut it. We explain why behavior-based digital audiences are the foundation of winning engagement. Read on: data-axle.com/resources/blog… #PoliticalMarketing

Poor data is quietly killing marketing ROI. This blog breaks down the real cost of bad data and how clean, unified data powers better targeting, attribution, and revenue growth. #DataQuality #MarketingOps #RevOps #MarTech data-axle.com/resources/blog…

Smarter AI starts with better data. 🎥 Watch how marketers can avoid AI pitfalls in 2026, from hallucinations to privacy risk → data-axle.com/resources/blog… #AI #MarketingStrategy

RampUp2026 is about acceleration. We’re focused on activation. Are your Digital Audiences fully monetized inside your marketplace? With 950+ deterministic segments across 85+ platforms, your next revenue layer may already be there. Let’s build what’s next. #RampUp2026 #AdTech

The B2B buyer playbook, by generation Explore behavioral, channel, and content preferences across Gen Z, Millennials, Gen X, and Boomers in B2B buying. data-axle.com/resource/new-r…

AI is reshaping search, and B2B marketers are feeling it. Zero-click results. AI-generated answers. Fewer site visits. 🎥 Watch our new video to learn how marketers can adapt and stay visible in the AI search era.data-axle.com/resources/blog…

B2B marketing isn’t one-size-fits-all anymore. New research from 450+ B2B buyers reveals how generational differences are reshaping email, personalization, pricing & AI expectations. Watch Cracking the B2B Buyer Code on demand data-axle.com/resource/crack… #B2BMarketing #AI #MarTech

Holiday buyers don’t disappear after the holiday. 💡 Valentine’s Day shoppers showed strong purchase intent — and they’re ready to buy again with the right offer. data-axle.com/resources/blog… #AudienceTargeting #DataDrivenMarketing #AdTech

Identity resolution doesn’t require clean IDs anymore. With cookies fading and privacy rules tightening, enterprises need smarter, privacy-first ways to unify customer data. Read more 👉 data-axle.com/resources/blog… #IdentityResolution #PrivacyFirst #MarTech