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Design Scientist
641 posts
Design Scientist
@DesignScientist
I've designed for a billion brands based on my gut. Now, I use AI & data to make designs scientific because it makes more impact. Follow along to see the light.
Free: Design like a Scientist เข้าร่วม Mart 2023
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Want to level up your design skills (as a non-designer)?
Learn how top brands like Shopify, TikTok, and Dropbox use design to convert visitors into customers.
Grab the free 5-day course 👇
tinyurl.com/5etnzn5u
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The best designers I know don't just move pixels—they move emotions.
Anyone can learn the tools. The power comes from knowing which details matter and which to strip away.
Technical skill is just the price of entry.
The real difference maker is developing good taste.
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Find the gaps. Fix what's broken. Future-proof your brand.
Get it here for free: tinyurl.com/yyfp7yne
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The most dangerous brand blindspots?
The ones you can't see.
90% of brand strategies fail because they skip the basics:
- Is your messaging consistent?
- Do customers remember you?
- Does your design drive decisions?
Not sure?
Grab my brand audit checklist (link ⬇️)
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Design Scientist รีทวีตแล้ว
Another experiment out - many more to come
We keep building @latecheckoutplz so we can stay sharp for our clients at @meetLCA and @DesignScientist (and also to have fun and build with our community, of course 🥳)
GREG ISENBERG@gregisenberg
just built something fun: offerbutton.com and it’s 100% free for founders story time - back in college i built a dating app. making ok money from ads, nothing crazy. one day, random email hits our help inbox: "interested in acquiring your site, wanna chat?” It was a brazilian company. It was only by some random chance that I was in that support inbox. Thank god. turned into life-changing exit offer (at least it felt like that at the time). classic right place right time situation. got me thinking: why isn't there an easy way for buyers to find sellers? Wouldn’t it be cool to sell your business to someone just browsing? so i built offerbutton - one line of code that lets anyone make an offer to buy your business: that's it. embed it, forget it, wait for offers. built this entire thing with v0/cursor because everyone said "ai coding isn't ready for real products" prove them wrong i guess? Offerbutton is perfect for: - indie hackers with projects - creators with media properties - saas founders testing exit interest - anyone building in public works for deals $1k to $10m+. 100% free to embed. no fees. no commitment. It’s free for now for the first people who install it. try it: offerbutton.com oh, and here is a video i made with AI mostly. I had fun doing it. why i think offerbutton could be cool too many great products die because founders/buyers never find each other. let's fix that. who's got something to sell?
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TLDR - Aaker's 5 brand personalities
1. Excitement
2. Sincerity
3. Competence
4. Sophistication
5. Ruggedness
To discover or dial in your brand personality, visit the DeSci website and schedule a strategy session.
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5. Ruggedness
Adventurous, tough, & authentic—these brands inspire bold exploration.
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In 1996, a marketing professor discovered something fascinating about brands:
People don't just buy them—they form relationships with them.
And like you and me, brands have personality traits that create emotional connections.
Let's find your brand personality:
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How do you design for connection?
For this project, I used human-focused design:
- warmth instead of corporate polish
- illustrations instead of stock photos
- connection points instead of contact forms
Breaking convention to build community, not just another platform.
GIF
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"Make it less techy,” the founder said,
"My clients aren't hackers living in San Francisco - they’re government workers in DC.“
“I don't want to look like a web3 tech company.”
That was the brief.
Here’s what I did with it:
GIF
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Dense content doesn't have to be boring.
7 design features that bring a brochure to life:
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This week, I redesigned a financial brochure.
Same content, new energy. Can you feel it?
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Key spots where brochures lose attention (heat map insights):
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