Ed Travis

With particular attention paid to research tracking player’s eyes prior to the putting stroke, Ping has introduced three mallet models of the Scottsdale TEC putters, each with a white finish and two having an onset shaft. tinyurl.com/urnpy75e

Mizuno’s premier driver for this season is the JPX One featuring a Nanoalloy metal face and their Cortech chamber design featuring a thinner face with a larger sweet spot than their previous ST-Max driver from 2024. lnkd.in/eiRbq4Ya

Wilson is one of golf’s most iconic names and they have updated their Staff Model lineup with the Staff Model Blades and the Staff Model CBs plus a hollow body Staff Model XB has been added. tinyurl.com/4a2cvctc

L.A.B. Golf has expanded their line of zero torque putters with two blade models, the Link 2.1 and Link 2.2, that are the first heel-shafted putters the company has made. tinyurl.com/mshfvp75

Shot Scope has followed the golfer-friendly priced LM1 Launch Monitor with another company first, the H50 Handheld GPS with detailed hole maps and green contour graphics. tinyurl.com/mry5v9k6

The new Ping i540 is a players-distance category iron with a forged head, tungsten sole weighting in the long and mid irons, and a maraging-steel face producing a high launch and increased ball speed compared to previous models. tinyurl.com/9x9y49tr

L.A.B. Golf has brought another version of the top-selling DF3 putter for those who like its look but thought the ball responded a bit softly at impact. The DF3i has a stainless-steel face insert which produces a firmer feel. tinyurl.com/key7429j

Ping’s answer for those with slower swing speeds wanting a high launch iron that also helps produce higher ball speed is now available in the G740 model irons. tinyurl.com/2s39y7wt

Bridgestone Golf is taking advantage of the increase in the number of junior golfers by launching in conjunction with U.S. Kids Golf the Boom It Junior golf ball with features specifically for younger players. tinyurl.com/2673hex6

Bushnell’s rangefinders are the most used on the PGA Tour and the new Tour V7 Shift has several must-have features such as slope compensation “play-as” yardage and a two-color OLED display. tinyurl.com/4zszzz8d

Lightweight pushcarts are all the rage and MGI’s latest version is the E-Boost designed to be push, pulled or powered with a lithium battery motor for up to 14 holes without having to disengage the wheels. tinyurl.com/yhvn8uts

It is Bay Hill week, and Cobra Golf has announced the limited-edition Arnold Palmer OPTM X Driver with POI shaping and weighting, a carbon crown and an adjustable hosel designed for better players in a striking deep navy finish. tinyurl.com/mvfy5c37

Zero Friction is well known for its quality golf gloves however they also market a line of golf balls and have introduced a premium ball model tagged the Victory with a three-piece construction and urethane cover. tinyurl.com/52fr5jh8

Adding to the Opus SP family Callaway Golf has introduced the Opus SP+ line with a raised center of gravity, a Tour-inspired shape and higher spin for more control. tinyurl.com/mra8bwse

The new year is well underway and as is usual, the more things change the more they stay the same and the sense of a poor soap-opera plot is sometimes overwhelming. tinyurl.com/ykb759ua

The electric golf caddy took a leap forward with MGI’s Ai Navigator GPS+ introduced at the PGA Show with an onboard GPS system and a color touchscreen display plus variable speed by remote or handle control.  tinyurl.com/kzaxjhf9

PXG’s newest zero torque putter the Hor Rod ZT is a center shafted high-MOI design mallet having a milled aluminum head and milled face with four interchangeable sole weights. tinyurl.com/Hot-Rod-ZT-Put…

Tour Edge has released two new Hot Launch drivers targeted for use by recreational players called the Max and Max D that feature high launch ball flight and added forgiveness on off-center impacts. tinyurl.com/4jfjkbyz

Those looking for Tour Edge Golf’s latest irons for mid to higher handicap players should evaluate the just announced Hot Launch Max and Max D models. tinyurl.com/4k34xeyj

TaylorMade Golf’s premium golf balls have been reworked for 2026 featuring a new method called microcoating that reduces the variation inherent in the usual painting methods and gives more shot flight consistency. tinyurl.com/2s3mx448