EDGE of the Web

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AI isn’t just changing search results; it’s changing how ads work. The latest EDGE of the Web episode dives into ChatGPT ads, Google AI Mode, and what Adobe’s Semrush acquisition signals for the future of marketing platforms. Get it now: bit.ly/3MDlqnO

“We are making sure that we've got our websites ready for the agentic web and for AI search.” – @CrystalontheWeb, Head of SEO Communications at Wix [00:03:20]​ bit.ly/4pQctG4

“If you’ve optimized for accessibility, you’re also optimizing for agents - because they are users that aren’t able to see in the same way that a human would.” - @CrystalontheWeb On iTunes now: apple.co/44p8CaE

Adobe is acquiring SEMRush. “In my time in the SEO community, generally speaking, we don’t like change… we don’t like people changing our URLs, we don’t like people changing our analytics suites, we didn’t like GA4, we don’t like change.” [00:13:40]​ - @CrystalontheWeb

SEOs just got a new toolbox upgrade. Google Search Console is adding annotations, Google’s AI Mode is reshaping how news and content surface, and the EU’s Digital Omnibus is about to change compliance expectations for everyone. bit.ly/49aY0yG

Optimizing for humans beats chasing attribution. If real people like and share your work, the channel math becomes clearer. Catch @wilreynolds and @erinsparks on the latest episode of EDGE of the Web. bit.ly/4ipUQdp

If you’re tired of lazy listicles, shaky AI advice, and leadership stuck in the past, watch @wilreynoldsbreak it all open. This episode is a jolt of clarity. bit.ly/484gQqN

“Budget is for losers. Winners find a way.” @wilreynolds explains how he grew social traffic 1200 percent with ten hours a week and zero team on Episode 776 of EDGE of the Web. bit.ly/3MqPrXu

Executives are still clinging to KPIs from 2020 while the world has moved on. Marketers are stuck chasing metrics that no longer reflect reality. Find out what @wilreynolds and @erinsparks talked about at Brighton San Diego 2025: bit.ly/4aeeQgX

“You have an inflection point in your career. Low quality stuff works, so are you going to do it, or are you going to find higher quality ways to get the same results?” - @wilreynolds Listen on iTunes now! apple.co/48f8RpD

“White text on a white background works again. Footer stuffing works again. We are right back in 2007.” @wilreynolds is shining a bright light on the ugly truth and pushing the industry to confront it. bit.ly/4px5qSj

🤖 AI is rewriting the rules of search! Hear Wil Reynolds and Erin Sparks discuss why authentic content and brand values matter more than ever. Tune in! #AI #SEO #Podcast bit.ly/4p3JAW9

🔥 Don’t miss @wilreynolds on EDGE of the Web! Explore why strategic, authentic content beats outdated SEO tactics every time. Listen now! #SEO #Podcast bit.ly/3WUV5TV

"So now in this new world, I feel like companies that kept it super real and said, ‘We are who we are,’ are going to have an opportunity to show up for queries without optimization because it's what they've been about the entire time." -@wilreynolds, EDGE of the Web #775

"What you've got to do is look at your client in the eye and say, 'These KPIs are no longer the right ones and let me try to explain to you why.'" -@wilreynolds on EDGE of the Web #775 | AI, Authenticity, and SEO with Wil Reynolds. bit.ly/480Asef

"I say the average SEO spends way too much time in Google Search Console and way too little time in Google Ads." -@wilreynolds Get the full episode now: bit.ly/3XehiN7

"The first thing you've got to do is you've got to start to sound the alarm for your executives on the KPIs that we've trained them to judge us on and the KPIs we’re probably judged on today" - @wilreynolds on EDGE of the Web 775. Listen on iTunes today! apple.co/4oXbUKx

🎙️ Are traditional SEO KPIs still relevant? Will Reynolds joins Erin Sparks on Edge of the Web to rethink how we measure digital marketing success. Listen now! #SEO #DigitalMarketing bit.ly/4qZme5R

🌐 From traffic drops to thematic optimization, Will Reynolds shares actionable advice for marketers adapting to AI and new search experiences. Watch on YouTube! #DigitalMarketing #Podcasts bit.ly/4oAdrpn

Google Ads Text Guidelines give you control over AI-generated copy with custom restrictions. "Get these guide rails, and you can always choose to use AI Max or not use it," says Greg Finn. Finally, some control!