Growing Wine Exports

Thanks for following @ExportingWine! For future updates on Wine Australia's #GrowingWineExports program, follow @wine_australia and register for a regional workshop or online learning for advice on protecting your brand and navigating key markets wineaustralia.com/growing-wine-e…

A big thank you to everyone who tuned into @ExportingWine, a collaboration with @wine_australia and @TheHydraCo as part of the Export and Regional Wine Support Package. For more head to wineaustralia.com/whats-happenin…. For more on wine trade, tune into the @AussieWineChat podcast.

Our wine exporting seminars are coming to @huntervalleywc NSW on the 29th of April, Stanthorpe QLD on the 1st of May and @brisbanecityqld QLD on the 3rd of May. Registration is essential so get your tickets now at zurl.co/PgiH #winewtalk #winetime #wineweek #wine

Reason to export #10– Canada is growing the importance of grocery and convenience as a wine-buying channel, allowing greater access to wine on an everyday basis. This is also making non-monopoly market entry easier. These image are from grocers in Toronto. #wine #winebiz

Having contract jurisdictions in your own country enables a low risk distribution agreement. If this isn't what the distributor wants, Liz has some advice to benefit both parties. #wine #wineweek #winebiz #winetalk

This report from @wine_australia looks at promotional activities, consumer perceptions and opportunities in USA. "A key opportunity for Australian wine is providing better quality than its higher-priced competitors at a lower price." Read the report here: zurl.co/3W2q

Reason to export #9 - Australia is 18.9% of the China grape wine market, and growing. Consumers are high value, with 92% of exports being packaged wine. We have used Wine Explorer to generate this summary of China in 2017 marketexplorer.wineaustralia.com/market-summary #wine #wineweek #china #export

Liz gives great advice on researching distribution channels through your peers, suppliers and industry bodies in this weeks Talking Exports: FAQs. Distribution relationships are a function of your product, brand and objectives, so everyone is different. #wine #winebiz #wineweek

Anna Gibson from @TWE_Global suggests using verifiers of authenticity on wine. QR codes are one way that is widely accepted in China. @WineComAust #china #WineSummit penfolds.com/en-au/q images.app.goo.gl/Z28ouSTy4yBzWM…

From @winemastr Focus on Variety/Vintage/Maker. Emphasise ANY prestige and regionality. Life is faster in China. Don’t hurry. Stop to see how locals do business. Invest in good translators. Have an official #WeChat ID & feed the beast daily. @WineComAust #China #WineSummit

James Wilson from @yellowtailwine: Build authenticity online. Multiple digital touch-points. Build/support channel relationships in person. Brand personality - don’t change who you are. Be targeted. Be flexible. Visit. Right, not any partner. @WineComAust #China #WineSummit

Justin Taylor on #China Importers must be right fit & you need a plan B Have business plan & budget Clear intent Who is your consumer and where do they shop? Branded, premium, Australian IP on all ranges Need digital strategy Wear out your shoes #WineSummit @Taylors_Wines

Average Chinese consumer needs 9 touch points. Drivers for online purchase decision: Product quality Cheaper Price compared to direct buy Unavailability Brand Diversity Bought the same product while travelling @Frau_Hoy from @sinorbistweet presenting @WineComAust #WineSummit

Top 6 category entry points for #wine in #China from Larry Lockshin: At home With western food With friends To feel good Relaxing To reward myself He suggests thinking about these when developing marketing material at the China #WineSummit @WineCommAust @EhrenbergBass

Have you seen this report from @Austrade on exporting food and beverage to China? #wine #china @WineComAust austrade.gov.au/ArticleDocumen…

Our wine exporting seminars are coming to Hunter Valley NSW on the 29th of April, Stanthorpe QLD on the 1st of May and Brisbane QLD on the 3rd of May. Registration is essential so get your tickets now at zurl.co/PgiH #winewednesday #winetime #wineweek #wine

Market visits require good timing and planning. Ensure you go at the right time, have clear objectives and support both your placement with distributors and depletion by customers. Simon speaks about market visit experiences in this weeks Talking Exports. #wine #export

Our facilitator Simon West knows all too well the pain of not being able to contact distributors in the US. Hear from Simon about his strategy to get calls back, which has worked wonders for him in his own distribution methods. #wineweek #winetime #wineweekend #wine

Brand story in the US is becoming more and more prevalent as the market becomes flooded and saturated with brands from all over the world. @MencelLiz tells us how we tie this into the program through our US market hookup. #wine #wineweek #winebiz #wineweekend

Our seminars have been converted to an online format for those who cannot attend the live sessions. This online learning tool enables you to come back and work through the material in your own time. Head to zurl.co/GafO to register and get involved. #wine #learning