Fairing

Gifts can turbocharge your offer. Here's the question we ask to find out exactly what our customers want: "What gift (it could be anything) would you be excited to receive with your order at {{BRAND}}?" Run this on your post-purchase survey. We use @FairingData. Take the insights and use them in your bundles and popup, watch AOV and email collection rates jump. Sometimes the most common answer is a random one, a great opportunity to surprise and delight. Also a great opportunity for cross-promotions with other brands.

I recently took an AXE to many Shopify apps. These are still in the arena with me: ✅ @klaviyo (email) — $$$ ✅ @triplewhale (so much) — $$ ✅ @aftersell (Upsells) — $ ✅ @FairingData (PP surveys) — $ ✅ @juniphq (reviews) — $ ✅ @app_archive (influencer creative) ✅ Kite by @SkaiLama (GWP) ✅ Data Export IO: Reports ✅ @a2xaccounting (accounting stuff) Plus a ton of @Shopify essentials, of course, like Translate & Adapt and Bundles and many more. 🪦 RIP to the fallen.

@jcwinter @KnoCommerce @triplewhale On a slow Friday last year, we trained a custom GPT to do just that, but also point out potential biases in your survey design... chat.openai.com/g/g-ettRzSzOH-… Love the super tight feedback loop you're suggesting here!

❌😵Meta performance sucking? Guaranteed way to improve meta ad performance in 10 steps: 1. Survey customers post purchase via @KnoCommerce @FairingData or @triplewhale 2. After your ‘How did you hear about us? (HDYHAU) question - ‘What is the primary benefit you’re looking for by using x?’ (Supplement co. ex.) 3. ‘How do you anticipate feeling once you receive that [primary benefit]?’ 4. Copy and paste your entire product page copy and a bunch of existing reviews into ChatGPT, say your making a multiple choice survey, you need 5-10 options for your questions. Hone down to 5 with the least overlap that you think makes sense for your product. 5. Run survey, 100 responses min. Back to ChatGPT, input the winning options, ask for ad headlines which incorporate the top 1-2 benefits and 1-2 ‘feelings’. Get ten options, shorter is better. Ex. Eliminate Joint Pain for Good - Regain Your Youth 6. Open Canva, take your most prominent brand color and make it the background color, in white or black text, put the headline on your 1x1 square. Make all ten variations. 7. New campaign in meta, click goal (yes for real), ABO, 1 AD per image. No headline, description, or primary. 100 clicks then auto turn off ad using Meta automatic rules. Spend over a couple days. 8. Take top 2 winners back to ChatGPT and ideate one more time for one more round. 9. Repeat step #7. Just a new adset in the same campaign is fine. 10. Take your winner from this round, update your LP so the H1 is this phrase exactly, make a new ad in your existing scale adset (conversion goal) that goes to this LP and uses this headline with your existing top performing creative (as long as it doesn’t clash messaging wise)-and then let run. Try it and share your results below… 👇 👇👇

Drop by booth SU 6 at Shoptalk and learn more about the latest in zero party attribution!

🌎🌍🌏 Automatically ask attribution questions in your customers' native language today with Fairing's latest Language Translations feature. Now available for all 21 Shopify-supported languages, and all 183 ISO 639-1 languages. hubs.li/Q02nyPQ50

Discovery We already had months worth of customer survey data from @FairingData asking “Where did you first hear about us?”. We learned that 20% - 25% of 1st time post-purchase survey responders answered YouTube.

It might be time for these brands to add a "Girlfriend" option to their HDYHAU survey. But we'd be okay with just a "Friends and Family" option, too.

Happy Valentine's Day to every boyfriend out there...except #4.

Fairing surveys ~150M orders a year. Needless to say, things get a little ... interesting ... around this time of year. Here are some of the weirdest (and real!) HDYHAU answers we've seen in the lead up to Valentine's Day.

🤝Network = net worth 💰Brands like Caraway Home are using both Fairing and @disconetwork on their order confirmation pages to see up 5X in ROAS. Learn more about our latest partnership here. hubs.li/Q02hNwNx0

A heartfelt "thank you". Fairing's 2023 milestones were not possible without our customers and partners. Stay tuned for a sneak peak at our plans for 2024! hubs.li/Q02fSxDQ0

People over Pixels: We launched our pioneering Customer View and Live Feed features in 2023—giving DTC brands a real-time pulse check on customer insights as they happened. Learn more about Fairing's 2023 here: hubs.li/Q02fSD0w0

8️⃣0️⃣0️⃣,0️⃣0️⃣0️⃣ questions were created in Fairing in 2023 Learn more about Fairing's 2023 here: hubs.li/Q02fSv9w0

In 2023, Fairing set new standards for data cleanliness in the direct-from-consumer space, enabling customers to reclassify over 80,000 responses and introducing our auto-suggest feature. Read more about our Year in Review here: hubs.li/Q02fSCrH0

Backend Breakthroughs: Leveraging Elixir let us handle over 140,000 requests per second during the busiest moments of 2023—without breaking a sweat! hubs.li/Q02fSyb80

We celebrated 9️⃣ new integrations in 2023: Google Sheets, TikTok, Segment and Yotpo topped the list. How many destinations do you send Fairing data to? The answer coming soon to an inbox near you ⌛

❓150M customer orders surveyed 🛍️$20B in GMV 🚢100+ features and updates shipped Thank you, Fairing customers, for a great 2023. Check your inbox for a little surprise from us 👀 Read more about Fairing's 2023 here: hubs.li/Q02fSg-P0

Direct-from-consumer data FTW! Fairing is delighted to be included in the latest batch of TikTok Marketing Partners, alongside Kantar, Nielsen, and Rockerbox. Get in on the fun — get up to $5,000 in TikTok ad credits — read the blog for a quick how-to! hubs.li/Q02fHg6P0

We'll hit the million order mark around noon today! AOV around $175. And kudos to the @FairingData team, db load hovering around 4% allowing us to handle all the spikes!

Lunch and Learn with us — Fairing CEO Matt Bahr shares about the wave of consumer data ($7.5B worth) that's about to hit Shopify during BFCM, and what brands can do to harness it. Today, at 1pm ET. hubs.li/Q0291CHf0