National Oil is taking a really long and complex path with its ads to sell none of its product/services but to build brand equity.
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ION Ventures
34 posts
ION Ventures
@IONventures
#Creative boutique agency offering strategic advice & creative #solutions that enhance #brand equity & drive business & social #growth for orgs targeting #youth
Nairobi, Kenya เข้าร่วม Ocak 2013
5 กำลังติดตาม4 ผู้ติดตาม
amazing how competing tweets #someonetellKenya #someonetellnigeria have rammed up patriotic spirits in guys. Kudos on self-marketing
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#KE_Lesson Create and aura around your product and a seemingly cult-like following will emerge.
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#KE_Lesson Do have a target and theme. Adhere to the theme and aim to overperform the target.
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Don't concentrate too much on marketing and forget your product and business. #KE_Lesson
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Back in the offices, we have restricted talks on politics unless you incorporate the marketing lenses #KenyaDecides
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We have reservations developing websites on flash but for specific targets eg audileds.com we can trounce our reservations.
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3: Stay in touch. Ensure all enquiries are responded to in a timely manner, politely and observe general online etiquette.
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2: Let consumers own the experience. The customer is always right, they know what they want, so just facilitate the process. e.g. #hashtags
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1: create 2-ways dialogue. Interact with your clients through social media. solve their problems, make announcements, add value in general.
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Social media strategies have gone full circle and back to their essence, companies employing this can achieve a lot through this...by...
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A paid ad, mention in an article and random image in unassociated part say Sports jersey on the same day's paper will appear big. #launch
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Always, create a buzz before releasing a product. #microsoft_surface, google glass, #iWatch,new products & services more so for new entrants
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3: lastly, employ the power of the first and single story. Listen to #ChimamandaAdichie on @TEDTalks for insight.
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2: redirect negative remarks to your positive qualities or steps being taken. Remember where you focus becomes your biggest.
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conclusions from this: 1:any #publicity is good as well as it is controlled.
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An intern asked this with reference to how Ms Pope of #Scandal turned a sex tape into publicity airtime for a senator.
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