Intelligent Relations

A press release comes in. Preston reads the story angle, identifies 30+ journalists whose recent coverage makes them a genuine match, writes personalized pitches with optimized subject lines, and manages follow-up. Your team didn't touch a spreadsheet. They worked on the story.

Legacy Watch 🕰️ This week: Paying per seat for AI tools that don’t even talk to each other. One database. One monitoring platform. One pitching tool. One reporting add-on. Separate logins. Separate silos. Separate renewals.   #PRTech #AIinPR #MediaRelations #PRTips

PR tech needs to grow with you, not stay stuck in “set-it-and-forget-it” mode. Preston adapts to how your team works. More context = smarter recommendations = better ROI. #PRsoftware #AIsaas #MarTech

Got a media interview coming up? Prep like a pro with our latest guide 👇 💡 What reporters really want 📝 Do’s & Don’ts 🎤 Founder interview tips Read now → f.mtr.cool/snjtywtvja  #MediaRelations #PRTips

Not all AI in PR is equal We believe it should: ⚙️ Learn from your workflows 🧠 Personalize your outreach 📈 Improve campaign by campaign That’s what Preston does. #AIplatform #PRTech #AdaptiveSystems

Why guess if your PR is working? With Preston, you know what’s resonating in real-time ✅ Open rates ✅ Journalist matches ✅ Pitch engagement Smarter insights → better stories → stronger outcomes. #PRTech

AI didn’t break PR, but speed might. ⚡ In @UniteAi, Tim Gray from Intelligent Relations explains why the credibility crisis isn’t about tech, but judgment. Faster ≠ better. Verification builds trust. Humans keep PR credible. Read more 👉🏼 unite.ai/dont-blame-ai-…

Last night, our own Maria Camila Ortiz joined @ChildChangeCOL and a powerful community of changemakers in London to protect the rights of children in Colombia. We’re proud to support their mission, and even prouder to stand with those creating a safer future.

AI search is changing how people discover brands. ChatGPT & other systems pull from earned media while typically steering clear of your blogs. 📌 SEO = ranking on Google 🤖 GEO = showing up in AI answers For brands, that makes PR the key to being found in the AI era.

Your last press release looked good on paper but got no coverage. Why? 😶 Too generic 🔎 Wrong journalist 🗂️ List too broad 👉 Preston gives you real-time journalist data + smart writing tools so your pitch actually lands. See how: intelligentrelations.com/booking/

Tariff uncertainty has many brands eyeing PR cuts. But should they? When trust matters most, disappearing from earned media is a bigger risk than the tariffs. When you're visible in interviews, articles, and podcasts, customers see resilience. Keep showing up.

Ads buy attention. PR earns it. 💡Anyone with a budget can place an ad. 💡Not everyone earns a journalist’s validation. That’s why earned media builds trust in ways ads don't. Smarter PR starts with understanding the difference.

AI is transforming PR. 📊 Media monitoring + sentiment analysis give real-time brand insights, letting teams react faster and stay ahead. That’s the power of Preston: 🤖 AI monitoring 🗂️ Smart journalist targeting 🎯 Real-time pitch ideas 👉intelligentrelations.com/booking

PR isn’t a sprint. It’s a marathon. 🏃‍♀️ 💡You may not land the front page of the WSJ. 💡But every feature, every mention, every quote builds your brand’s reputation. Trust is earned step by step, and it compounds over time. Take it slow.

AI can’t say “we’re sorry.” 📊 Kansas University study: AI-written crisis comms earn less trust than human ones. Efficiency is great, but credibility needs a human voice. At IR, we use AI for powering PR, not replacing human authenticity. 👉 intelligentrelations.com/booking/

Startups face huge pressure to land coverage, but most pitches go unread. Intelligent Relation's Dani Dávila shares how founders can cut through: ✅ Pitch stories, not bios ✅ Stay tied to today’s news ✅ Use AI for speed & relevance Full article 👉🏼 zoneofgenius.com/how-startups-c…

Nothing's certain except death, taxes - and a PR crisis. 🤷🏻‍♀️ No brand is immune. Learn to identify, plan, and manage PR crises with clarity, transparency, and empathy. Protect your brand and emerge stronger. 👉🏼 intelligentrelations.com/insights/pr-cr… #PRCrisis #PRStrategy #BrandProtection

💡 Skip the wins—pitch what you didn’t do. “Why we turned down $5M.” “The feature we scrapped.” “The trade show we bailed on.” Anti-stories grab attention, show guts, and make great #PR. Want help crafting one? 👉 intelligentrelations.com/platform-for-p… #PRTips #AIinPR #PitchSmarter

Stressed by endless #PR tasks & deadlines? 🫠 Preston automates PR work and provides strategic insights so you can craft impactful stories. Reclaim your time & elevate your PR game! 👉🏼 intelligentrelations.com/contact-us/ #PRTech #MediaRelations #Efficiency #PRStrategy

The best #PR pros know: It’s not about blasting pitches - it’s about delivering value 🎯 Want more journalist responses? ✔️ Research before you pitch. ✔️ Personalize, don’t mass email. ✔️ Offer exclusive insights. PR is about building trust, not just getting coverage.